1. APPLICATIONS IN
THE REAL WORLD
Welcome to week 3!!!

2. Agenda
1. Administrative concerns
2. Quiz!
3. Simulation
4. Discussion

3. DO YOU THINK IT’S
NECESSARY OR
IMPORTANT FOR A
COMPANY/CELEBRITY/P
OLITICIAN/ETC. TO STAY
CONNECTED VIA SOCIAL
MEDIA? WHY OR WHY
NOT?
Tag @calsocialmedia

4. SIMULATION
 Split into three companies
 Coca-cola, Skittles, Orbit brand
 Random series of events will determine the fate of your
company!
 Group with the most candy (aka consumers) wins!

5. Main Takeaways
 Social media forces companies to follow through
with consumers
 Personal relationship
 Develop confidence
 Companies are still experimenting
 No formula for how/why a video goes viral
 A LOT OF LUCK
 Consumer-centric
 The consumer has the power

6. “What I would like to have is a
one-on-one relationship with seven
billion people in the world and be
able to customize offerings for
several billion people. Digital allows
that relationship”
Bob McDonald, CEO of Proctor & Gamble

7. Discussion
 Split into 4 groups
 AshtonKutcher, Ellen DeGeneres, David
Beckham, Lady Gaga
 Each group made up of
consumers, marketers, & celebrity
 BE CREATIVE & HAVE FUN!
GOAL: CREATE A STRATEGY CATERED TO
YOUR SPECIFIC CELEBRITY, WHICH WILL
INCREASE
THE AMOUNT OF USERS ON A SOCIAL

8. How will you promote your
artist/celebrity/politician/athlete?
 Step 1: market research
 Gathering, analyzing, and interpreting info. about
the respective market
 Potential customers, research characteristics
 Step 2: general strategy
 Identifythe goal
 Plan of action in achieving the goal
 Step 3: Execution
 Actualimplementation of strategy
 In what form will your strategy take place?