Facebook Advertising For Businesses. Presented by @SocialMedia305

1. Facebook Advertising: Connecting Facebookers to Your Business Page HOST : : @SocialMedia305 Post-Event Notes

2. Facebook Advertising Two destinations to advertise: Most commonly: URLs. Most importantly: Fan Pages. a) Contact information b) Friends of fans c) Re-engagement

3. Setting-Up an Ad

4. Creating the Ads you can create leads by advertising your facebook page only use caps when needed It doesn’t have to be about your business or product. You need to engage them and to capture their attention. Be fun and entertaining ! Find an attention grabber !

5. Pick your target audience and where you want to build your base

6. Pricing and Scheduling Pick your daily budget. How much do you want to spend per day ? $2.00? $ 5.00? $10.00? TIP: start with a higher campaign budget and adjusted after approval. As discussed in our workshop, cpc is the most obvious choice. However, cpm will give you the ability to run multiple ads and test-market your campaign at a much lower cost.

7. Reviewing Tip: review your ad 

8. CPC : Cost per ClickCPM : Cost per 1,000 ImpressionsCTR : Click-Through RateCPF : Cost per Fan Remember: actions are on the second page of the overview

9. Do not throw your money away at low performing ads. Do not be lazy to check your daily analytics - as many times as possible - per day.

10. Look at your daily statistics.

11. Who are we you may ask? SocialMedia305 This is a fast-paced group discussing cutting edge techniques specifically designed for The #SocialMedia & #Marketing industries. Our Group gives the opportunity for everyone to benefit from Social Media & Marketing events in South Florida. We share ideas, knowledge, and also have a professional network ' off the net ' that we can use to learn & enjoy the strategies that we use to Brand ourselves, our products, and our online presence. We are all strong believers in Social Networking, with Blogs, Web pages, Twitter, Facebook, Foursquare, Digg, MeetUp, Reddit, Flickr and as the Social Media world continues to grow, expand and become a bigger part of our daily lives & business this is very important to us, but also very exciting for us ! ! Our meetings are scheduled regularly, one meeting for learning & discussion, sometimes w/ guest speakers, and one meeting for just being social together, such as a #Tweet-Ups, Networking events, and Foursquare meetups . . . We would love for you to be part of this exciting group so become a member, come to a meet-up and see what we have to share, get to know who we are, & share with us your specialties in the social media world. Whether it is to learn new techniques or just to meet new people and shares ideas . . . EVERYONE IS WELCOME ! Event’s Group: HTTP://WWW.SOCIALMEDIA305.ORG Marketing Group: HTTP://WWW.SOCIALMEDIA305.COM Facebook: HTTP://WWW.FACEBOOK.COM/SOCIALMEDIA305 Twitter: HTTP://WWW.TWITTER.COM/SOCIALMEDIA305 Founder: John P. Mahoney | | e : john@socialmedia305.com | | m : (305) 710-2273 Co-Founder: Allan Tito | | e : allan@socialmedia305.com | | m : (954) 736-7485

12. Thank you from everybody @SocialMedia305