Mobile Marketing for Restaurants using discount codes, coupons, and QR codes.

1. The Next Communication Channel:
Mobile Marketing and Beyond
Title slide
The Rise of the Mobile Connected Restaurant / Club

2. Quick Stats

3. Connect with Your Potential Clients
WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,
Exactly When You Want
YOU CAN REACH YOUR CUSTOMERS
And Right When They are Hungry!
WHENEVER YOU WANT, WHEREVER THEY ARE
FREE Appetizer Next Visit
Text RESTAURANT to
55469

4. 72% of Canadians text message
across all demographics
67% of customers would like to
receive mobile alerts or reminders
Twice as many people Text Message
than own a Television set
82% of Canadians do not leave the
house without their cell phones
CTIA 2009

5. Example Point of Sale Display
Table Tent/ Talker

6. Text Call to Action
Live Demonstration “Try it on your phone
Now!”
KEYWOR SHORTCODE
D (STAYS THE
(CHANGES SAME)
)
Text RESTAURANT55469
RESTAURAN to 55469 to Receive
T FREE
Appetizer Next Visit
When client texts,
They are entered
Into the database!
TEXT MESSAGING 101

7. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Mama DeLuca: Free Johnnies Italiano: Happy 75th Street Brewery: Buy
Cheese stix w/ purchase of Hour prices tonight and any Steak entrée this
any Large Specialty this tomorrow w/ code weekend and receive $3
week only, exp. 3/11, mb8932, show msg 2 OFF, limit 2 per table call
Reply STOP 2end redeem, exp. 3/29 Reply for reservation (816)223-
STOP 2end 8584 Reply STOP 2end

8. (Example of Return-on-Investment on a small scale)
1,000 4% or Higher
Customers Redemption Rate Average
in your on Promotion or Transaction
database Coupon
Restaurant Industry ranges between 4-13% redemptions on Mobile offers
and coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers walking in for Lunch or Dinner?
$15 average ticket? $600

10. The Mobile World 101
3 Components to Database Building
1. Point of Sale
Get Cashiers, Hostess, Servers to tell customers to Text-in for a great To: 55469
MSG: food
instant deal; Place banners, signs, table tents, or a card inside the
check presenter and build 10-20 customers per day into your
database!
2. Add the Mobile “Opt-in” Option to your
current Website
Options to capture online traffic into the
Mobile Number
Mobile database from the web
3. Traditional Media (capture new clients)
Add the Mobile Call-to-Action to
every Advertisement; print, radio,
coupon, event, TV, etc.

11. Point of Sale Options
(Every Customer that walks in the door should be
offered the opportunity to “Text” in for some great
Text QUESO to 55469 sounding deal, promotion, or opportunity.
Get an Instant text-coupon right back to
your Phone. Not valid with any other
offers,Show message to redeem, msg Table Tents, Buttons on staff, Bag Stuffers, Window
and data rates May apply.
displays, flyer inside check presenter, are all
options to promote;
1. A Free entrée, appetizer, or $5 OFF next visit!
(These instant coupons for next visit frequently will
Panchero’s: Free Chips
and Queso next visit w/
be a minimum purchase coupon that expires
purchase of any Burrito. within a couple weeks)
Show msg to redeem exp.
10.31. code 745xlt. Reply 2. An Instant discount or Free item THIS VISIT!
STOP 2end
(Some restaurants have great success with their
servers offering an instant free cheese dip,
breadsticks, or softdrinks to encourage instant
Goal: database growth)
Build a Database of 10-15 People
3. A chance to win a great prize!
per day for future Loyalty Marketing
– Get 2 or 3 additional transactions (Sweepstakes type offers generally perform more
from them this year! poorly, yet can work if promoted correctly)

12. Capture Web Traffic into Database!
Panchero’s: Reply w/ your
email to this message to
complete your entry, plus
watch for great deals from
us! Reply STOP 2end
Donate NOW! Enter Mobile Number
Enter mobile number
Send to my Mobile Phone
Beauty Brands Secret
Sale!

13. Capture Web Traffic into Database!
Panchero’s: $3 OFF your
next purchase of $15 or
more, expires 3/22/11,
code mb 98983, watch for
more great deals! Reply
STOP 2end
Instant Coupon for $3 OFF
Donate NOW! Enter Mobile Number
Type in your Mobile Number
And the Environmentally
Friendly Coupon will be
Sent Right to your Phone!
Enter mobile number
Send to my Mobile Phone
Beauty Brands Secret
Sale!

14. Capture LEADS with Mobile Keywords!
By adding Mobile keywords to every Traditional Broadcast media like Coupon drops,
radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your
Potential Customer’s handset!
Studies Show a Text-
message stays on the
Text PANDA to 55469 cell-phone an average
And get your environmentally friendly
coupon of 12 days.
Our Menu Right to Your Phone! right on your phone. Must Text 2 receive!
Just Text OVERSTUFFED to 72727 =
Plus Get Your Instant Coupon Right to This means additional
Your Phone! exposures to your
audience
Instantly Deliver:
•Pictures More Conversion = 5-10% Increase in Overall Customer base
•Coupons YOUR
•Links to Website COUPON Once Customers engage off of Traditional Broadcast they are
•And more HERE! Captured in the Mobile database.
Future text-promotions will be delivered right to their handset
And right when they are hungry equating to NEW CUSTOMERS!

15. Send Promotions to your Database to do More
Than Just Coupon!
• Increase Social Network
• Capture Email
Followers
• Support Causes
• More Transactions per year
Ted’s BBQ: Facebook Burrito Panchero’s Gift Cards be at the
Jan’s Donuts will
Exclusive Special just are the best gift! Click taking
Fair this weekend
posted, “Like Us” NOW for To Complete your entry for a here donations for March of
and be finished
even more VIP treatment. chance to Win Free Burrito’s shopping. come by our booth
Dimes,
Reply STOP 2quit for a year, reply with your http://xmaspanch.wap some
and donate and get
email address and watch for Reply STOP 2quit Reply STOP
great Breakfast!
future great deals! Reply 2end
STOP 2end

16. Contact Rob Cosman
Social Life Agency
http://www.sociallifeagency.com
P: 416-629-1469
Email: Rob@sociallifeagency.com