1. Mark Hinkle
Senior Director
Open Source Solutions
http://open.citrix.com
@mrhinkle

3. The mission of the
Apache Software
Foundation (ASF) is to
provide software for the
public good. We do this
by providing services and
support for many for like-
minded software project
communities of
individuals.

4. Act in the best
interest of their
shareholders,
customers and
employees.

6. Apache
Software
Foundation
Companies

7. • Develop non-differentiating features
• Promote the core technology
• Build the Apache brand
• Build the project brands
• Improve relationships among like-minded people
• Be charitable
• Build user base for Apache projects

8. • Ability to direct funds to projects I care
about
• Better ability to promote the brand to
users, press and analysts
• Help make it easier for our business
partners to get involved
• Make us all successful

9. • Host events
• Create promotional giveaways (free t-shirts)
• Help with social media and PR
• Provide travel scholarships
• Hire Interns
• Create goodwill
• Create jobs for Apache committers
• Sponsor the ASF and ASF events

12. • Members, PMC boards, committers ask the ASF board to help
improve the projects viability
• Find a way for companies to help your project and make sure to be
consistent with the Apache Way TM
• If you ask for help make it clear what you want and why I should
care
• If you take the help make sure you treat our resources the same
way you’d treat your own personal resources

13. And I work on open source at Citrix.And I work on open source at Citrix.
http://open.citrix.comhttp://open.citrix.com
Thank You