The document discusses strategies for digital lobbying and activism campaigns in the European Union. It provides lessons learned from past campaigns including the importance of defining clear goals, working as a team, developing strategies and clear demands, creating memorable symbols and phrases, providing citizens with specific actions and reaching out to politicians. Successful tactics that have been used include litigation, media engagement, crowdfunding, and maintaining independence from political parties. The overall message is that grassroots activism can create political influence and enact change.