At SocialGO, we have 4+ years of experience in helping businesses get to grips with 'social'. This presentation was built for a webinar, with real life examples to illustrate how businesses like yours are using an online community to grow their business and engage with their customers. You'll find out how to keep your fans, followers and members engaged, how to use social data to improve your communications and develop amazing relationships with your customers.

1. Using Social to Grow &
Engage your Customers
Contact details:
www.socialgo.com
support@socialgo.com
@socialgo
facebook.com/socialgo

2. We are
● UK provider of cloud-hosted community software
● Over 300,000 communities created since 2008
● Passionate about the power of online communities in
bringing businesses and their customers together

3. Social is here to stay.
How do you play ball?

4. Return levers
Growth levers
make them
bring them in
come back

5. CONTENT
IS KING

6. DATA
IS QUEEN

7. DATA GROWTH RETURN
Find out what's trending
with Google Trends
click for
live data

8. DATA GROWTH RETURN
Find where the conversation
is already happening
http://www.google.com/alerts/create

9. DATA GROWTH RETURN
Find your Key Influencers

10. DATA GROWTH RETURN
Keep in mind why people share
Altruists Hipsters Connectors
Helpful Creative Relaxed
Thoughtful Popular Planned
Email Cutting-edge Email/FB
Careerists Boomerangs Selectives
Valuable Reaction Careful
Intelligent Empowered Informative
LinkedIn FB/Twitter Email
Source: NYT Psychology of Sharing study http://nytmarketing.whsites.net/mediakit/pos/

11. DATA GROWTH RETURN
Raise some of the first core topics

12. DATA GROWTH RETURN
Get in touch with related Facebook
pages and Twitter accounts

13. DATA GROWTH RETURN
Run a competition
Public
announcement
Awesome prize
Entering requires
signup
Simple entry
mechanic

14. DATA GROWTH RETURN
It works!

15. DATA GROWTH RETURN
Run a CLEVER competition
Relevant prize
Clever mechanic
Built-in content
generation
Rich data

16. DATA GROWTH RETURN
Find out the best times to post
read the
blog

17. DATA GROWTH RETURN
Ask about Guest Blogging
Don't ask = Don't get!
But give yourself the best chance:
● Research the blog & editor
● Make it easy for them
● Does it pass the W.I.F.T. test?
● Refer to anything related you have already created
● If you have stats, show how it's resonated with readers

18. DATA GROWTH RETURN
Publish member generated content

19. DATA GROWTH RETURN
Use an editorial calendar
highlight
relevant determine
dates your post
frequency
use a
shareable stay
tool like realistic
Google & stick
Calendars to your
plan

20. DATA GROWTH RETURN
Reward your best members
Most active member Exclusive access to
of the month special content
Member highlight for
Best forum answer
all to see
Most helpful to Special 'Samaritan'
newbies profile badge

21. DATA GROWTH RETURN
Give members a sense of ownership

22. DATA GROWTH RETURN
Run regular community 'hangouts'

23. DATA GROWTH RETURN
...to keep your members returning!
live chat hour

24. Use all the tools at your disposal!

25. THANKS FOR
JOINING!
Check out the slides from our previous webinar:
Harnessing the Power of Social for your Business
Contact details:
www.socialgo.com
support@socialgo.com
@socialgo
facebook.com/socialgo