Mobile traffic often originates from search engines. Content on mobile websites needs to be condensed with limited navigation and quick load times. Effective mobile marketing considers things like location, device type, and time/date data to personalize the experience. New technologies like augmented reality, mobile wallets, and location-based services are changing the mobile landscape. QR codes, SMS texts, and URLs are all options for calls-to-action, with texts being a popular choice. To be successful, mobile strategies must be brief, capitalize on natural behaviors, and offer multiple online and offline engagement channels.