The Social Marketer's 2014 Toolkit Webinar

Host: Jason Yarborough @Yarby
Presenters:
Sarah Evans @PRsarahevans
Jason Keath @JasonKeath
Hashtag: #SMtoolkit
socialfresh conference
Webinar Series
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SocialFreshConference.com Webinar Series — #SMtoolkit
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THE SOCIAL MARKETER'S
2014 TOOLKIT
(over 100 software and tool recommendations)
Learn what tools top social marketers use for
monitoring, publishing, content, automation, lead
gen.
With: Sarah Evans & Jason Keath

SARAH EVANS
sarahsfav.es I @PRsarahevans

JASON KEATH
Socialfreshconference.com I @jasonkeath

socialfresh WEST
San Diego, October 28-30 — SocialFreshConference.com

socialfresh WEST
A sample of the awesome presentations:
• How to build a media empire, from Brian Clark of Copyblogger
• How to build engagement on Instagram, from Lilly Pullitzer
• How to learn marketing lessons from Kickstarter, from Clay Hebert
• How to up your Twitter engagement, from Arby’s
• How to invest more in long form, high value content, from HP
• How to build a power user community, from HTC
• How to improve your marketing brainstorms, from Jason Keath
• How to learn lessons from real viral video experts, from Thinkmodo
• and so many more…
SocialFreshConference.com
San Diego, October 28-30

• People remember it
• Involves an emotional connection
• Relatable
• Written, visual and audio
Share, care or swear!
GREAT
CONTENT

YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION
AND CREATION
2. PLATFORM-SPECIFIC APPS AND
TOOLS
3. MARKETING AND
AUTOMATION SOCIAL TOOLS
4. ANALYTICS AND MONITORING

CONTENT
IDENTIFICATION
& CREATION
Share your favorite tools during this talk, use #socialfresh.

STORIES, TRENDS & CONTENT
• POPurls Trends from the web
popurls.com
• Websta Trending on Instagram
web.stagram.com/hot/
• Rebloggy Trending on Tumblr
rebloggy.com/trending_tags
• Viral Video Chart
viralvideochart.unrulymedia.com/all
• PinAlerts Pinterest alerts
pinalerts.com
• Facebook trends: Facebook home page
• Google Top Searches
google.com/trends/hottrends
• Trending on
YouTubeyoutube.com/trendsdashboard
• Boardreader forum search engine
boardreader.com
• #tagboard: search any hashtag across
most social networks
tagboard.com

• Follow Thought Leaders
- Facebook
- Twitter
- Feedly
- Pinboard.in
• Twitter Mobile App
Discovery Tab
• Private Facebook Groups
If it doesn’t exist, create it
• Quora
• Alltop trending

• SlideShare
• Reddit
• Feedly (iOS and Android)
• RSS feeds
• IFTTT and/or Zapier
• Flipboard
• Google Trends or Hot
Searches
Sarah Evans – Sevans Strategy © 2014

Social EdCal Tools
Productivity &
Collaboration
• Asana
• BaseCamp
WordPress Plugins
• Edit Flow
• CoSchedule
High output products
• DivvyHQ
Old-fashioned spreadsheets
• Google Spreadsheets
Workhacks
• Evernote
• Google Drive
• Google Calendar

Social EdCal Tools
Productivity &
Collaboration
• Podio
• Google docs
WordPress Plugins
• Capability Manager
• Edit Flow
• User Submitted Post
• CoSchedule
High output products
• Kapost
Workhacks
• Google spreadsheet
emails
• Editorial comments
• Automated emails in
WordPress for new users

BUT, WHAT ABOUT PHOTOS?
• Latergramme
(Browser & iOS) for Instagram
• Viralwoot or ViralTag
(Browser) for Pinterest
• DoShare
(Chrome plug-in) for Google+
• Evernote
• Buffer
Facebook, LinkedIn
Have a better way to manage photos? Share now #smtoolkit

AUTOMATE THE WEB
Zapier
• Integrates with services, like
Gmail, Mailchimp, Salesforce
• More “business” and
enterprise in nature
• Example: Add a MailChimp
subscriber to a list from Wufoo
form
• Freemium (100 tasks per
month, 5 zaps)
IFTTT
• More free services and
social (e.g. Twitter,
Facebook, Etsy, Google)
• Limited to certain types of
tasks
• Limited to a certain number
of actions
• Completely free

AUTOMATE THE WEB
Zapier
• Eventbrite > Infusionsoft
• Eventbrite > podio
• Podio form > Gmail draft
• Google spreadsheet > Podio
IFTTT
• Foursquare > Google Cal

View my public IFTTT recipes at:
ifttt.com/p/sarahevans

3RD PARTY INVOLVEMENT
34. Twibble.io
Publish content from any RSS
feed to Twitter (with
imagery)
35. Triberr
Find other bloggers to share
your stuff (2.5 out of 4 stars)
36. RoundTeam.co ($)
Connect your Twitter account
and let others contribute

3RD PARTY INVOLVEMENT
34. Twibble.io
Allow others to auto-tweet
your RSS feed
socialfresh.com/freshteam
35. Dlvr.it
Auto-tweet from RSS on a
schedule
36. IFTTT and Zapier
If you want to automate
more of your social, look here

As a digital correspondent,
I have to be able to create and
share content on the fly…

MY TOP 10, CAN’T-LIVE-WITHOUT
LIST, THAT WON’T COST YOU A DIME
1. Buffer
2. IFTTT
3. RebelMouse
4.
SocialMention
5. Wedgies
6. Evernote
7. Rafflecopter
8. Twitter mobile notifications
9. Over
10. 8mm

PRO TIP: Use Buffer’s “buffer image” right click
feature in Chrome
bufferapp.com/extensions

TABLET TO:
CAPTURE, EDIT
& SHARE
• iOgrapher ($65)
• Wide angle lens ($20-
30)
• Shotgun mic ($200-
300)
• Tripod ($30-70)
• LED light ($50-100)

ADDITIONAL CONTENT
CREATION TOOLS
• Screenr (web-based screen recorder)
• Canva (Cover images, invites, blog
content)
• SoundCloud (audio)
• Timetoast (shareable, embeddable
timelines)
• Givver (donate via tweets)
• ThingLink (make images interactive)
(thinglink.com)
• Piktochart (infographic creator)
Share your favorite tools during this talk, use #smtoolkit.

PRO TIP: Use Canva with your own photos as the
background and filter them in “advanced options”

THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put a filter on it.
EVERY SINGLE POST NEEDS A PIN-WORTHY
PHOTO

PRO TIP: Use Google Reverse Image Search
to find proper attribution for any photo you or
your brand does not own.
http://images.google.com/

9 APPS FOR CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• Over (iOS only)
• PicFrame (iOS & Android)
• Phoster (iOS only)
• VSCOcam (iOS &
Android)
• Screenshot (iOS &
Android)
• GifBoom (iOS & Android)
• A Beautiful Mess (iOS &
Android)
• PhotoRepost (iOS &
Android)
Add to this list with #Smtoolkit and tag me @PRsarahevans!

CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• PicFrame (iOS & Android)
• iWatermark (iOS only)
• KU
kuapp.me (iOS & Android)
• Snapseed (iOS &
Android)
• DeluxeFX (iOS only)

• iMovie (iOS)
• 8mm (iOS & Android)
• ChatterPix (iOS only)
• Directr (iOS only)
• YouTube Capture (iOS &
Android)
10 APPS FOR CREATING GREAT VIDEOS
FROM YOUR PHONE
• WeVideo (Android only)
• Lapse It (iOS & Android)
• Animoto (browser, iOS &
Android)
• Explain Everything (iOS &
Android)
• ABCYa Animate (stop-motion
animation) (iOS)
Want tips for Instagram and Vine videos? Later. ;)

DESKTOP: CHAMPAGNE
TASTE, BEER BUDGET?
• PicMonkey: give every photo
the “Instagram” look and
dimensions
• Canva: quickly create
presentations Facebook
covers, blog graphics, book
covers, etc…
• LICEcap: record your screen
and save as an animated GIF
(www.cockos.com)

4 TOOLS TO MANAGE INSTAGRAM
Statigr.am  web-based Instagram manager with
analytics, lets you create a Facebook tab.
Repost  mobile app where you can browse
community content and repost it with attribution
(Android + iOS)
Latergramme (free) and Postso (paid)  web and
mobile-based photo scheduling tools
Twtrlnd  desktop tool to analyze your competitor
and/or customer social accounts.

4 TOOLS TO MANAGE TWITTER
• Hootsuite: (any size business, enterprise)
comprehensive social dashboard: monitor,
respond, track, assign tasks to team
members, integrate w/ short URLs
• Tweetdeck: (perfect for small businesses,
entrepreneurs and startups): owned by
Twitter and only monitors Twitter
• Sharedby: add a custom engagement bar
to every link you share
• Twitter Ads (native): run ads on browser
and mobile version, now complete with
conversation tracking for mobile and more
robust analytics
hootsuite.com
tweetdeck.com
sharedby.co
ads.twitter.com

PRO FACEBOOK TOOL: Swayy
• Suggests custom content
for any Facebook page
you connect
• Also works with Twitter
and Linkedin
• Shows trending topics in
your community and
circles
• Share now or later
app.sway.co

REAL-TIME & LIVE SHARING
• Livefyre (with Storify): power blog
comments (free), Sidenotes (paid),
LiveBlog, LiveChat, LiveReviews
• ScribbleLive (just acquired CoverItLive):
real-time website updates, live coverage
(used by CNN, AP, Mashable, etc…)
• RebelMouse: power a website or blog
and update real-time, visualize live
conversations, moderate contributors

PRO TIP: Use the wordpress “Simple 301 Redirect”
plugin for branded short URLs
Search “Simple 301 Redirects”

SOCIAL POLLING
wedgies.com
• Voting links visible
• Real-time results
• SMS option (great for live
events!)
• Only polling platform
integrated with Tumblr (front
end and dashboard)

DISTRIBUTION: WHERE DO YOU
SHARE ALL THE THINGS?
• Website
• Blog (RebelMouse, Tumblr,
Wordpress, MoPro)
• Social
• Email
• Mobile
• Traditional
Create your arsenal, or add to content checklist

SYNDICATION &
DISTRIBUTION
• AtContent: atcontent.com
• Taboola ($2,000 per month) or $525 per week
• Sign up for scribal.com
• Sign up for simplereach simplereach.com
• Set up SharedBy.co
• Linkedin ad
• Viral Content Buzz viralcontentbuzz.com
• Submit to Yahoo Contributor Network
contributor.yahoo.com/account/
• Submit to CNN iReport ireport.cnn.com
• If it's a compelling image, share via
IMGUR.com
• Share via Scoop.it
• Post to glipho glipho.com/sarahevans/desk
• Link your post to an answer in Quora quora.com
• Link your post to an answer in Yahoo Questions
and Answers answers.yahoo.com
• Create slides of your content and send to
Slideshare
• If you're a journalist, add to your MuckRack
portfolio muckrack.com
• IF THIS IS A MEME or VIRAL IMAGE, submit to
Know Your Meme
knowyourmeme.com/photos/trending
• Google
News http://support.google.com/news/publisher/

EMAIL + LEAD GEN
• Optinmonster
Great for putting your email lead gen boxes
in WordPress with no fuss
From sidebar, to post footer, to pop-up
boxes
• Leadpages
Landing pages, constantly testing, adding
new features and improving
Lead boxes = 33% increase in leads
• Infusionsoft
We use this at Social Fresh. Great for
if/then functions, automation, sales staff
Difficult to learn, expensive, but high
performance
• Marketing Mavens (RSS)
InfusionSoft plugin for RSS to Email
HubSpot
Marketing easy button, great email tool
• Mailchimp
Works with everything on the internet
• Aweber
Great for solopreneurs with 1-3 lists

MARKETING &
AUTOMATION
TOOLS

A FEW I KNOW & LOVE…
• Hubspot: email marketing, customer
engagement, pipeline, social ads (small to
large business)
• Moz: Inbound marketing Rankings, links,
social, SEO opps, customer repots,
research tools (small to large business,
entrepreneurs, anyone, really!)
• Marketo: email and campaign
management, budget and marketing
calendar, social sharing
• Eloqua/Oracle: web conferencing, content
marketing apps, CRM, Facebook Insight
Management, Twilio SMS & Pic messaging,
event check-in, predictive lead scoring
(large, enterprise, franchise)

ANALYTICS &
MONITORING

WHICH IS RIGHT FOR YOU?
• socialmention: quick, free social media search, shows
current social trending topics, segment by type of social
(e.g. microblogs, images, videos, etc…)
• UberVU (owned by Hootsuite): brand insights,
monitoring, social replies, analytics, smart reports
(small and medium size businesses with active social
networks)
• BrandWatch: Fully comprehensive and sophisticated
social/web landscape (medium, large and enterprise
• Radian6/Salesforce: listen, publish (Buddy Media) and
advertise (social.com) – Twitter Certified and Facebook
Strategic Preferred Marketing Partner, integrated CRM,
service cloud (large, enterprise and great for customer
service)
PRO TIP: Bitly or awe.sm (just acquired by Unified)

FAVE ANIMATED GIF
SEARCH ENGINES
giphy.com
gifbin.com
gifstache.com
forgifs.com
gifsoup.com
giftube.com
iwdrm.tumblr.com

Q&A is NEXT
Thanks for your awesome questions.
If we do not get to your question, please tweet it
out to us with the #Smtoolkit hashtag.

Free Ticket
Social Fresh WEST
Technical Difficulties?
Let us know using the
"Q and A" box.
Have a question for
the speakers?
Submit via the "Q and A" box
ENTER TO WIN
Comment and tell us which
social media tool you think saves
you the most time at:
Facebook.com/socialfresh

Q&A
THE SOCIAL MARKETER'S
2014 TOOLKIT
Keep the conversation going on Twitter:
@Prsarahevans @JasonKeath @Yarby @socialfresh

The Social Marketer's 2014 Toolkit Webinar

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