1) The document discusses advanced email and social media integration strategies. It outlines beginner, intermediate, and expert tactics for linking email marketing with social networks. 2) Some basic tactics include social reminders, welcome messages, and sharing content with your network. More advanced tactics involve using social proof like the like button, recommendations, and influence scoring. 3) Integrating email and social media can expand audiences and leverage networks according to principles like reciprocity and social proof. The document recommends several books and resources for further information on measuring multichannel marketing funnels.

1. Advanced Email+Social Integration
Christopher S. Penn (@cspenn)

2. A Quick Diversion into
World of Warcraft

3. Gear
Abilities
Skill

8. “If only I had better
gear...”

9. WoW: Marketing:
Gear Tools
Abilities Tactics
Skill Strategy

10. Strategy

12. Metcalfe’s Law

13. Audience Social
Search
Prospects Advertising
Leads
Customers Email
Evangelists

15. C
Liking

16. 
Reciprocity

17. 
Social Proof

18. D
Consistency

19. 
Authority

20. 
Scarcity

21. Tactics

22. Beginner

23. D C Social reminder/reinforcement

24. D C “Pre-Seeding”

25. D C Welcome Messages

26. D C Welcome Landing Pages w/Email

27. D Share with your network

28. D Share with your network

29.  C Live Data from SWYN

30. C Social Synchronization

31. http://cspenn.com/ta

32. Intermediate

33.  C The Like Button

34.  C Recent Activity

35.  Follow Button

36. Social Commenting
 C

37.  C
Recommendations

38. Find on Facebook 

39. 
LinkedIn

40. 
LinkedIn

41. 
LinkedIn

42. 
LinkedIn

43. Expert

44.  D Facebook Registration

45.   Like Gate

46. 
C


Like Gate

47. C


Like Gate

48.   Influence Scoring

49.   Influence Scoring

50. Do the work

51. Case Study

52. http://cspenn.com/book

66. A Word on
Measuring

68. Multichannel Funnels

70. Wrapup

71. http://amzn.to/kai9Fn

72. http://amzn.to/jpwGx1

73. http://amzn.to/kX1sEG

74. http://amzn.to/ke178w

75. http://cspenn.com/book

76. The Social Habit II
The Edison Research/Arbitron Internet and Multimedia Study 2011
Tom Webster - Vice President, Strategy
Edison Research
http://ar.gy/QHy

77. www.whatcounts.com/emailsummit Oct. 4-5

78. Christopher Penn
cspenn@gmail.com
Twitter: @cspenn
LinkedIn: cspenn.com/l
Facebook: cspenn.com/f
Web: christopherspenn.com