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2. Tip 1. Encourage users to
“Google” your brand name to
find you rather than typing in
your domain directly.
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3. Tip 2. Maintain relationships
with journalists.
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4. Tip 3. Harness power of social
media platforms.
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5. Tip 4. Build brand and
connections through blogging.
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6. Tip 5. Know what’s newsworthy.
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