The document provides 20 tips for online promotion and marketing. The tips include having objectives and a communications plan, creating a website and attracting followers, distributing content on relevant sites, using different media formats, focusing on products/services, targeting new customers, building a community, asking for reviews, offering guarantees and free items, grabbing attention, organizing events and webinars, sending gifts, networking, and maintaining good customer relations. The overall tips are for developing an online presence and marketing strategy through a website and social media engagement.

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Tip 1: Set your objectives before doing online
promotion.

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Tip 2: Create a communications plan to reach
your customers.

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Tip 3: Have your own website and attract
followers.

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Tip 4: Spread content of your website in
relevant categories websites.

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Tip 5: Have a story. Write and distribute it.

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Tip 6: Use written, audio and video format for
online promotion.

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Tip 7: Focus on product and services only.

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Tip 8: Target and attract new customers.

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Tip 9: Increase relationship and motivate
salesforce.

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Tip 10: Media Coverage. It adds credibility to
your website.

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Tip 11: Build community for like-minded
peoples.

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Tip 12: Ask customer or clients to write
reviews and ratings.

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Tip 13: People love freebies e.g. free stuff.

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Tip 14: Offer a guarantee or warranty or
refund on your product and services.

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Tip 15: Grab your target audience attention.

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Tip 16: Organize online events.

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Tip 17: Organize free webinar.

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Tip 18: Send gifts to your customer or client
on their birthday.

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Tip 19: Build network with people at
industrial events. Recognise taste of your
target marketplace.

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Tip 20: Maintain Good Relation with customer
or client.