Social Media Monitoring can be a boon for marketing agencies, it can be used to gather an all round and detailed information about brands and their success rates in the market. In today’s fast moving world of today, no product can be successful until the product/ service is marketed well and Social media marketing has become an integral part of marketing practice

1. Social Media for Marketing
Social Media Monitoring can be a boon for marketing agencies, it can be used
to gather an all round and detailed information about brands and their
success rates in the market. In today’s fast moving world of today, no product
can be successful until the product/ service is marketed well and Social media
marketing has become an integral part of marketing practice.
As each one of us is aware of the marketing activities prospering over the
social media, this domain has turned into a hub for marketing and branding

2. products. For each brand it is important that they have a strong social media
identity in order to increase their fans and generate visibility through this
medium. Marketing agencies are making complete use of this medium to
disseminate information and awareness about the brand.
Now taking account of the above mentioned facts Social media monitoring
can be utilised effectively by marketing agencies to leverage its usage for the
benefit of the brands. Since most of the marketing practices take place over
the social media domain it is important for each agency to pay attention
towards the brand’s mentions across the web. Following are the major
advantages a marketing agency can derive from social media monitoring;
1. Understand Social Media Audience
There are few basic things that builds the foundation of marketing a product.
These include knowing the audience that is being catered to, the niche
market and of course the thinking patterns of the target audience. By
analysing the comments and posts of fans and haters across the web an
agency can derive insights on the thoughts and views of the people on social
media. Making a detailed study on the same, a brand manager can get to
know the behaviour, likes and dislikes of most of the users and eventually
plan his marketing activities likewise.
2. Campaign Analysis

3. One of the biggest concerns of a marketing manager is to ensure that
the social media campaigns run by them attain major success. To monitor the
total number of users who participated in the campaign, the total reach and
frequency of the posts is an essential task for them. These analytics are
comprehensively provided by the monitoring tools that clearly represent the
data as well as related graphs.
3. Analysing Feedback
Social Media is a platform where people can make statements and comments
according to what they feel, freedom of speech and expression is a major
advantage of the social media domain. As such users generally post genuine
and relevant feedback about the brands. They also share their product
experience with other people. This gives an opportunity to track the
feedbacks and mentions to the agencies who can gain an understanding of
the market from it.
4. Sentiment Analysis
Most of the social media monitoring tools provides a feature known as
the sentiment analysis. The tool itself analyses all the comments and posts
related to a particular keyword that is put in by the user and demarcates
positive and negative posts. This is then represented graphically to showcase
how many users have to swayed and brought to the positive side of the

4. brand. This can help the marketing agencies to understand the exact people
who need to be targeted and influenced.
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source : http://www.socialappshq.com/blog/2013/10/11/social-media-monitoring-marketing-
agencies/
http://www.socialappshq.com/