Is your organization ready for Social Media Marketing? Is your team ready? Are you executives buying into your strategy? Explore the how-to steps in hiring the right Social Media Marketing Director and make sure your company is ready for major changes in the way you think, operate and conduct business in 2011.

1. What CMOs Need to Know About Hiring a Social Media Director in 2011 Alex Romanovich, Founder – Social2B Material in this webinar is for reference purposes only. This webinar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, or any other professional service directly through. this webinar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this webinar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this webinar. For legal, financial, strategic or any other type of advice, please personally consult the appropriate professional

7. Social Media Director Job Description – The ‘Linchpin’ Slide 7

15. PR Director vs. SM Director – is there a difference? Slide 15 Public Relations Activity Social Media Activity A single publicity ‘hit’ can make a difference Sustained effort to generate activity, sentiment and client satisfaction Relationship with a few Relationship with many Needs an angle, a theme Needs a voice (and many voices) Mainly passive Can be active Can be turned on and turned off A sustainable effort >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Used to be PR activity 