![Top questions to resolvebefore the Enterprise can ‘Scale’ ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 3. How will Social Media discipline be aligned with HR, Technology, Customer Service, Sales, etc.?
- 4. How will we integrate SM marketing campaigns with existing, more ‘traditional’ marketing efforts?
- 5. Why is the Enterprise different from individual Social Media efforts?
- 6. Is my organization and my executive management team ready for Social Media Marketing and Branding?
- 7. Who do I hire to manage Social Media?
- 8. Where in the organization will Social Media reside?
- 9. Will I be able to allocate/justify sufficient budget to Social Media efforts in our company?
- 10. Does everyone treat Social Media as a strategic effort or as an offshoot of Marketing or PR/Communications?
- 11. Will I be able to identify Social Media ROI to the C-level suite?
- 12. Are we going to use “social” for advertising and PR/Communications?
- 13. What about “disaster recovery” and “reputation management”? 2 www.social2b.com
- 15. Customer notices
- 18. Branding & PR
- 19. Sales SupportMarketing outcomes: Customers, leads, sales, service contacts, conversion, retention, winback and response efficiencies. Acquisition cost, Avg. order, Avg. profit, Lifetime Value. www.social2b.com
- 21. Solve for the KPI & projections
- 22. Apply Enterprise Scorecard parameters, categories
- 23. Solve for risk, Enterprise cost, growth, etc.
- 24. Map to Social Media campaign cost
- 25. Solve for Enterprise Revenue Generation or Cost Savings thru Social Media
- 26. Shift $$$ to Social Media !!!www.social2b.com
- 29. Page Views
- 31. Sentiment
- 33. Share of Online Discussion
- 36. Repeat Visits
- 38. Time on Visit
- 46. Likelihood they will recommend to a friend
- 47. Advocacy
- 49. Attend an event
- 50. Tell a friend
- 53. Donate
- 54. Volunteer
- 59. Social capital
- 60. Cost comparison for same Value Chain function
- 61. Traditional vs.
- 62. Social Media
- 63. Pro-forma ROI
- 64. Website vs.
- 66. Media spend vs. ‘SM Campaign’ Spend
- 67. Brand Equity & Market Share or
- 68. “Influence over large numbers”
- 69. Segmentation ROI based on Social Media ‘pshychographics’
- 70. Map Social Media KPI’s to the Enterprise Balanced Scorecardwww.social2b.com
- 72. Each has it’s own KPI’s, assumptions, metrics and measurements
- 73. Define the Social Media Maturity Index
- 74. Map to the Enterprise’s Scorecard or Business Goals
- 75. Solve for Social Media:Revenue Generation Cost Savings www.social2b.com