Agent Sydney helps brands and businesses achieve their objectives by means of powerful social media strategies. We offers you a full range of social media consultancy and agency services: from social market intelligence and brand audit to strategy development and campaigns. As well, we can design the internal business programs that will put social media tools right at the centre of your enterprise.

1. ADVANCING BRANDS IN THE SOCIAL MEDIA
REVOLUTION

2. Agent Sydney is a full-service
social media + social business
consultancy. The whole kit and
caboodle.
We help brands and businesses achieve their objectives by means of powerful social
media strategies. Agent offers you a full range of social media consultancy and agency
services: from social market intelligence and brand audit to strategy development and
campaigns. As well, we can design the internal business programs that will put social
media tools right at the centre of your enterprise.

3. OUR EXPERIENCE
…and many other organisations

4. Social media is a game changer:
What you need from your
consultancy and agency partners
has changed!
It is no longer enough to consider social media only as a set of marketing or
customer service channels. Businesses are recognizing that that these
transformative tools are rapidly impacting on existing business models,
bringing both challenges - and opportunity. And that the right response
requires an organization to tap into the right expertise!

5. Social media brings risks, but the
biggest risk is to ignore it.
It’s not ignoring you…
Certainly, social media can be used to open up massive opportunity, but it
must be done right. Agent will carefully analyse your business and its
goals and then evaluate your options and strategies - all to ensure you
secure the best, long-term and most cost-effective results.

6. OUR AREAS OF FOCUS
SM & Your Market
(Strategies to acquire, engage, service, learn from and
connect with customers through SM)
SM & Your Channels
(How to resource & structure your
customer-facing SM activities)
SM & Your
Organisation
(Internal social media
readiness, processes &
strategy, supplier
relationships)

7. SOCIAL MEDIA INTERNAL PROCESSES
Media
Bus
Strategy
Customer
service
Your audience
Marketing
IT
Corp
Comms
Agent Sydney can help you understand the life cycle
and flow of content and ideas within the organisation
from conception to implementation
Moving from this model…….

8. SOCIAL MEDIA INTERNAL PROCESSES
Towards this model……
Corp
Comms
Marketing Media Customer Bus
service Strategy IT
Your audience
• Mapping SM processes • Developing SM governance
• Finding better ways to do things • Training
• Removing blockages • Strategy
• Breaking down silos • Flows of information

9. SOCIAL MEDIA PRODUCT OFFERING
1. Social insights and intelligence
2. Social business opportunity analysis
3. Social brand strategy and audit
4. Social media integration with events + experiential
5. Social marketing + campaign development
6. Organisational readiness for social media
7. Customer service via social media

10. 1. SOCIAL INSIGHTS AND INTELLIGENCE
From brand sentiment audits to competitor reviews to customer behaviour, social media insights
are a powerful tool to inform not only your marketing activity but also your business and risk
strategy. Agent uses a highly-consultative approach to ensure your teams' knowledge fuses with
the insights and intelligence from social content - all to deliver a clear, confident and strong
vision!

11. 2. SOCIAL BUSINESS OPPORTUNITY ANALYSIS
Social media's business-transforming potential goes well beyond the marketing mix. For
example, you can also use it to change your enterprise’s relationship with your customers,
suppliers, staff and other stakeholders. Agent will work with you and your team to identify every
area of opportunity right across your business.

12. 3. SOCIAL BRAND STRATEGY + REPUTATION
The social media landscape is complex. Agent has the expertise to help you define and
present an overarching social media brand experience to your social media audiences.
In the process we will define your brand's personality, its activities, tone of voice,
creative and content strategy, channel strategy and success metrics.

13. 4. SOCIAL MEDIA EXPERIENTIAL INTEGRATION
Social media can play a huge role in the success and cut-through of today’s real-world events and
experiential activations. From sparking interest, through to continuing interaction long after
attendees have left the event, social media increases and enriches engagement. Agent will
develop seamlessly integrated social media strategies to compliment and enhance any event or
experiential activation.

14. 5. SOCIAL MARKETING + CAMPAIGN DEVELOPMENT
Do you need a fresh, engaging social media campaign built from scratch? Or do you want to
boost an existing campaign by integrating social elements into it? Agent can work with your
key stakeholders to develop and deliver effective and creative ideas that will complement PR,
experiential and other activities.

15. 6. INTERNAL SOCIAL MEDIA READINESS
Having a great social media strategy is the essential starting point, but just as important is being
ready to implement and manage, listen and respond, adapt and improve once things are
underway. Agent will devise or streamline your processes and structures, so that you and your
company are ready to fully engage with your customers and each other.

16. 7. SOCIAL MEDIA CUSTOMER SERVICE
Increasingly 'tech-savvy', more and more customers prefer social media to receive service
support and to resolve issues. For their part, companies find social service to be a highly
effective, quick and economical way to service their customer base. Agent can help you put in
place the right processes and governance to deliver exceptional social customer service.

17. WHO ARE THE AGENTS?
Sean O’Byrne
Sean has over 12 years experience in digital marketing, the last 6 years
being dedicated to innovation in the social media strategy space. In that
time he has worked with some of Australia’s largest brands on their social
strategies including Coca Cola, Virgin group, Nestle, Fonterra and many
more.
He has a wide array of experience across both client side roles and
agency roles as well as working in an Australian top four management
consultancy helping to build a new division concerned about the impact of
the emerging digital economy on current business models, internal and
external processes and revenue streams including the impact of social
media.
Contact Sean:
E: sean@agentsydney.com.au
P: 0405 038 551
T: @seanobyrne

18. WHO ARE THE AGENTS?
Damien Eames
Damien’s marketing and consulting roles in Europe and Australia have
given him a great breadth of exposure to digital and non-digital media. He
advised the BBC on the setting up of BBC Online, helped multiple
broadcasters launch new digital TV channels, developed online financial
services for AOL and managed the roll-out of digital services across the
global Vodafone network.
Damien’s blends general management expertise and understanding of the
concerns and drivers at a Board level with expertise in the nitty gritty of
delivering successful social media campaigns and creating digital
businesses.
Contact Damien:
E: damien@agentsydney.com.au
P: 0405 038 575
T: @damieneames

19. WHO ARE THE AGENTS?
Sam Howie
With over seven years experience in marketing, Sam has worked across
a diverse range of industries. Sam brings to the Agent team her skills
and passion in developing marketing campaigns that create genuine and
lasting consumer engagement. During her career, Sam has worked with
some of the world’s top brands to create marketing strategies that
connect with consumers through varied mediums including social media,
experiential, PR, events and experiential.
Sam’s career to date has seen her work with American Express, Telstra,
Sony Pictures Home Entertainment, Coca-Cola, The Sydney Opera
House, Nestle, The Sydney Olympic Park, George Weston Foods,
Kellogg’s and more.
Contact Sam:
E: sam@agentsydney.com.au
P: 0452 208 928
T: @samhowie

20. THANKS FOR READING!
NOW LET’S TALK!
Sean O’Byrne
sean@agentsydney.com.au