How cultural background affects on the use of SNS

Home How Cultural Background Affects The Use of Social Networks Focused on Korea and North America’s SNS sites

Profile Introduction What Is SNS? The Purpose of This Research B. Theoretical Frameworks The Procedure of this research Individualism vs Collectivism Face Culture & Self-presentation Theory C. Statistics about the Number of Users in SNS Facebook Twitter Cyworld

Profile D. Distinctive Features of Each SNS User Interface A virtual market for decorating a web page Showing trace of communication Applying the Theories to the Features of Each SNS & Users’ Behaviour in Using SNS Cyworld Facebook & Twitter Limitation of applying theories Conclusion

Profile Introduction What Is SNS? The Purpose of This Research

Account More than 200 SNS sites on the Internet

Account What is SNS? Communicating with people from off-line social network Sharing information with people

Profile Theoretical Frameworks The procedure of this research Individualism vs Collectivism Face Culture & Self-presentation Theory

Account The procedure of this research Theories about Cultural differences All distinctive features & Users’ behaviours

Account Individualism vs Collectivism (Hofstede, 2001) ? ,[object Object]

Giving priority to their personal goals ,[object Object]

Giving priority to the goals of their groups

Account Face Culture & Self-presentation Theory AMERICAN ,[object Object], and ability to achieve their jobs ,[object Object],KOREAN ,[object Object], or signifying their social status ,[object Object],FACE An ideal or desired image of a person wants to be seen by others (Ting-Toomey, 1988) (Kil-Ho Kang , 2004)

Account Face Culture & Self-presentation Theory (Hofstede, 2001) What do other people think about me?

Profile Statistics about the Number of Users in SNS Facebook Twitter Cyworld

Profile Distinctive Features of Each SNS User Interface A virtual market for decorating a web page Showing trace of communication

Account Facebook & Twitter All information is shown on the main page

Account Cyworld ,[object Object]

There is no section for gathering all information,[object Object]

Account Showing trace of communication Cyworld Facebook & Twitter Showing trace of communication Users don’t know how many people have seen their profile pages Not showing trace of communication Showing how many visitors a user has got per day or as a total

Profile Applying the Theories to the Features of Each SNS & Users’ Behaviour in Using SNS Cyworld Facebook & Twitter Limitation of applying theories

Account Collectivism Face Culture Self-Presentation A virtual market Showing the number of visitors

Account A virtual market Individualism Face Culture

Account Limitation of applying theories SNS = Collectivism ? Each SNS represents each cultural background? Theoretical Frameworks are broaden enough to explain phenomenon in society ?

How cultural background affects on the use of SNS

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