Fabulous Moms Expo Marketing Secrets Presentation

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soarwithfirefly

Tips and tools small businesses can begin using to improve their marketing and PR efforts today.

Negócios

Shara Darden, Firefly Marketing & PR www.soarwithfirefly.com | Twitter: @soarwithfirefly Marketing Secrets for Women Entrepreneurs

Telling Your Story: Tools for PR Find and Connect with Journalist & Bloggers HARO (http://www.helpareporter.com) Muck Rack (http://muckrack.com) Social Media Releases PitchEngine (http://www.pitchengine.com) © 2011 Firefly Marketing & PR

Telling Your Story: Tools for PR Copy Writing AutoCrit (https://www.autocrit.com) Google Alerts (http://www.google.com/alerts) Zemanta (http://www.zemanta.com) Ezine Articles (http://ezinearticles.com/) © 2011 Firefly Marketing & PR

Telling Your Story: Trends in Marketing Inbound Marketing Pay-Per-Click Advertising (PPC) Strategic Marketing Plans © 2011 Firefly Marketing & PR

Inbound Marketing © 2011 Firefly Marketing & PR Source: http://blog.hubspot.com

Either write something worth reading about or do something worth writing about. Benjamin Franklin © 2011 Firefly Marketing & PR

Creating Content Blogs WordPress Blogger White Papers E-books © 2011 Firefly Marketing & PR ,[object Object]

Social Media Facebook Pages LinkedIn Company Page Groups Twitter © 2011 Firefly Marketing & PR

Pay-per-Click Advertising Facebook Ads (B-to-C) LinkedIn Ads (B-to-B) Twitter Promoted Products (B-to-C) Google AdWords Product/Service Specific Landing Pages Run Multiple Ads within a Campaign © 2011 Firefly Marketing & PR

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Fabulous Moms Expo Marketing Secrets Presentation

1. Shara Darden, Firefly Marketing & PR www.soarwithfirefly.com | Twitter: @soarwithfirefly Marketing Secrets for Women Entrepreneurs

2. WHEN EVERYBODY ZIGS, ZAG.Would-be leaders in any industry must come to grips with a self-evident truth – you can't be a leader by following. Marty Neumeier, The Brand Gap © 2011 Firefly Marketing & PR

3. What is your story? Building your brand: Develop a core statement that you can use as a launching pad for all of your written and promotional materials. Differentiate yourself! Questions to answer: Who are you? What do you do? Who are your customers/clients? Why does it matter? © 2011 Firefly Marketing & PR

4. Telling Your Story: Tools for PR Find and Connect with Journalist & Bloggers HARO (http://www.helpareporter.com) Muck Rack (http://muckrack.com) Social Media Releases PitchEngine (http://www.pitchengine.com) © 2011 Firefly Marketing & PR

5. Telling Your Story: Tools for PR Copy Writing AutoCrit (https://www.autocrit.com) Google Alerts (http://www.google.com/alerts) Zemanta (http://www.zemanta.com) Ezine Articles (http://ezinearticles.com/) © 2011 Firefly Marketing & PR

10. YouTube

11. Google Video for Businesses ($)

12. Flickr (video)

13.

15. Pay-per-Click Advertising Facebook Ads (B-to-C) LinkedIn Ads (B-to-B) Twitter Promoted Products (B-to-C) Google AdWords Product/Service Specific Landing Pages Run Multiple Ads within a Campaign © 2011 Firefly Marketing & PR

17. Planning for Success Developing a Strategic Marketing Plan & Budget Free template available at soarwithfirefly.com Implementation Measurements Google Analytics Customer Surveys Sales and Service © 2011 Firefly Marketing & PR

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Fabulous Moms Expo Marketing Secrets Presentation