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Mobil krigføring- en 10 min. intro
Espen Riskedal / CutehacksEspen Riskedal / Cutehacks
@snowpong@snowpong
November 2010November 2010
Hensikt
Gi en kort innføring i historien så langt,
beskrive verden idag,
og spekulere litt om fremtiden.
Agenda
Historien så langt
Runde 1 - Nokia
Runde 2 - iPhone
Runde 3 – Android
Verden idag
Markedsandeler
App stores
Verden imorgen
Apps trend
Runde 4 - ???
Espen Riskedal
Masters from UiB
6 years in Trolltech
2 years in NOKIA
Co-founded Cutehacks AS
Mobile apps
Symbian^3
MeeGo
Android
Historien så langt
Runde 1 - Nokia
Logistikk
Mid- to high-end
Symbian og S60
Operatør versjoner
Mange form-factors
Runde 2 - iPhone
Touch interface / Capacitive
Stor skjerm
CPU og GPU
Itunes / iPod / App store
Flatrate only
Usability
Runde 3 - Android
Gratis OS
Mange produsenter
Google services
Disruptive business model
Verden idag
Worldwide
US
EU
Nordic
Scandinavia
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Samsung
Sony Ericsson
RIM
Android
SymbianOS
iPhoneOS
Web usage by mobile OSSource http://gs.statcounter.com/ -- April to September 2010
Symbian
Android
iOS
RIM
Other
Worldwide market share
3rd Quarter 2010Numbers from http://www.gartner.com/it/page.jsp?id=1466313
Number
of apps
Daily
downloads
(millions)
Free/
Paid
Paid apps in
Scandinavia
Credit card /
Paypal
(countries)
Operator
billing
(operators)
Revenue
split
App Store
(Apple)
280000
source
(October 2010)
16.7
source
(June 2010)
28/73
source
(June 2010)
Yes
source
(2009)
90
source
(February 2010)
0
source
(October 2010)
70/30
source
(May 2010)
Android
Market
(Google)
90000
source
(October 2010)
3.4
source
(July 2010)
57/43
source
(June 2010)
Yes
source
(Sept 2010)
32
source
(September 2010)
1
source
(October 2010)
70/30
source
(Oct 2010)
OVI Store
(Nokia)
13000
source
(July 2010)
2.5
source
(October 2010)
26/75
source
(June 2010)
Yes
source
(October 2010)
190
source
(October 2010)
91
source
(October 2010)
70/30
source
(September 2010)
App World
(Blackberry)
10000
source
(September 2010)
1
source
(April 2010)
26/75
source
(June 2010)
No
source
(October 2010)
73
source
(October 2010)
0
source
(June 2010)
70/30
source
(April 2010)
Worldwide app store
statistics
Verden imorgen
2008 2009 2010 2011 2012 2013 2014 2015 2016
0
5
10
15
20
25
30
ABI
Gartner
Juniper
Ovum
Futuresource
Booz & Company
Year
BilliondownloadsWorldwide app downloads
Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»
2008 2009 2010 2011 2012 2013 2014 2015
0
5
10
15
20
25
30
35
Gartner
Juniper
Futuresource
research2guidance
Year
BillionUSDWorldwide app revenue
Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»
2009 2015
0
10
20
30
40
50
60
70
80
90
100
Other
App World
(Blackberry)
OVI Store (Nokia)
Android Market
(Google)
App Store (Apple)
Year
Downloads(%)
Worldwide platforms
Source Ovum (http://bit.ly/9KyrAZ)
Runde 4 - ???
iPhone - :|
Windows Phone 7 - :)
Android - :)
Nokia - :)
Blackberry - :(
Bada - :(
Kjør debatt!
http://cutehacks.comhttp://cutehacks.com
@snowpong@snowpong

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Mobil krigføring - en 10 min. intro

  • 1. Mobil krigføring- en 10 min. intro Espen Riskedal / CutehacksEspen Riskedal / Cutehacks @snowpong@snowpong November 2010November 2010
  • 2. Hensikt Gi en kort innføring i historien så langt, beskrive verden idag, og spekulere litt om fremtiden.
  • 3. Agenda Historien så langt Runde 1 - Nokia Runde 2 - iPhone Runde 3 – Android Verden idag Markedsandeler App stores Verden imorgen Apps trend Runde 4 - ???
  • 4. Espen Riskedal Masters from UiB 6 years in Trolltech 2 years in NOKIA Co-founded Cutehacks AS
  • 7. Runde 1 - Nokia Logistikk Mid- to high-end Symbian og S60 Operatør versjoner Mange form-factors
  • 8. Runde 2 - iPhone Touch interface / Capacitive Stor skjerm CPU og GPU Itunes / iPod / App store Flatrate only Usability
  • 9. Runde 3 - Android Gratis OS Mange produsenter Google services Disruptive business model
  • 11. Worldwide US EU Nordic Scandinavia 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Samsung Sony Ericsson RIM Android SymbianOS iPhoneOS Web usage by mobile OSSource http://gs.statcounter.com/ -- April to September 2010
  • 12. Symbian Android iOS RIM Other Worldwide market share 3rd Quarter 2010Numbers from http://www.gartner.com/it/page.jsp?id=1466313
  • 13. Number of apps Daily downloads (millions) Free/ Paid Paid apps in Scandinavia Credit card / Paypal (countries) Operator billing (operators) Revenue split App Store (Apple) 280000 source (October 2010) 16.7 source (June 2010) 28/73 source (June 2010) Yes source (2009) 90 source (February 2010) 0 source (October 2010) 70/30 source (May 2010) Android Market (Google) 90000 source (October 2010) 3.4 source (July 2010) 57/43 source (June 2010) Yes source (Sept 2010) 32 source (September 2010) 1 source (October 2010) 70/30 source (Oct 2010) OVI Store (Nokia) 13000 source (July 2010) 2.5 source (October 2010) 26/75 source (June 2010) Yes source (October 2010) 190 source (October 2010) 91 source (October 2010) 70/30 source (September 2010) App World (Blackberry) 10000 source (September 2010) 1 source (April 2010) 26/75 source (June 2010) No source (October 2010) 73 source (October 2010) 0 source (June 2010) 70/30 source (April 2010) Worldwide app store statistics
  • 15. 2008 2009 2010 2011 2012 2013 2014 2015 2016 0 5 10 15 20 25 30 ABI Gartner Juniper Ovum Futuresource Booz & Company Year BilliondownloadsWorldwide app downloads Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»
  • 16. 2008 2009 2010 2011 2012 2013 2014 2015 0 5 10 15 20 25 30 35 Gartner Juniper Futuresource research2guidance Year BillionUSDWorldwide app revenue Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»
  • 17. 2009 2015 0 10 20 30 40 50 60 70 80 90 100 Other App World (Blackberry) OVI Store (Nokia) Android Market (Google) App Store (Apple) Year Downloads(%) Worldwide platforms Source Ovum (http://bit.ly/9KyrAZ)
  • 18. Runde 4 - ??? iPhone - :| Windows Phone 7 - :) Android - :) Nokia - :) Blackberry - :( Bada - :(