4. Branding checklist:
• Is your logo still relevant to your company?
• Is it suitable for use on social media?
• Do you use it on everything you produce?
• Email signatures – is everyone using the same?
• Do your adverts have a similar style?
• Does your printed literature have a similar
style?
• Be consistent!
5. Why use social media for business?
• Raise brand awareness
• Increase traffic to website
• Its cheap and its fast
• SEO (search engine optimisation)
• Your customers are using it!
• To find new customers
• Widen your target market and potential reach
• Build strong relationships with customers
• Build strong relationships with local businesses
• Market research
• And much more…
6. Social Media Mishaps – What to avoid!
• Using social media channel purely for sales
• Lack of interaction and updating
• Not tying it in with your other marketing and branding
• Getting too personal
• Having no overall ‘plan’ in place
• Reacting badly to negative feedback
• Talking badly about other businesses
• Inconsistent content, bad spelling, etc
• Not letting customers know you are using it
• Doing updates not related your business/market
• Focusing too much on just one platform
• Too many updates
• Expecting immediate results
• Using social media instead of other marketing techniques
7. What, when, and how should I
communicate on social media?
• Don’t just talk about your business - use it to
promote other local businesses and the area also
• Social media is all about interaction and conversation
• Share your experience and expertise
• Don’t just say something for the sake of saying it –
make sure it makes sense
• Be careful with punctuation, spelling, grammar, etc
• Keep posts/updates short and concise
• Be quirky, be different, be innovative
• Timing is everything
8. How to let customers know you
are using social media…
• Icons/links on website
• Icons/links within your blog
• Links from other social media accounts
• Icons on printed marketing materials
• Links within email newsletters
• Links on email signatures
• Tent cards within your business premises
• Window stickers within your business premises
• Mention it to customers in conversation
11. Use your new Facebook cover
photo as your shop window…
12. What you can’t do with new Facebook
cover photos…
• Cover photo dimensions – 851 pixels x 315 pixels
• No price or purchase information
• No contact information – web address, telephone
number, etc
• No reference to user interface elements, such as
Like or Share, etc
• No calls to action, such as ‘get it now’ or ‘tell your
friends’, etc
• Covers must not be false, deceptive or misleading,
and must not infringe on third parties’ intellectual
property
24. What we’re looking for:
• Consistency across both platforms –
backgrounds, avatar and colours
• What makes a good Facebook cover
• Using the Twitter background
• Avatars – which ones stand out
46. Things to remember:
• Whatever you do online needs to be
consistent with what you already use in the
‘real world’
• Use the same avatar on both Twitter and
Facebook – adapt your logo if necessary
• Keep backgrounds the same or very similar
for instant recognition
• Twitter – use themes to change colours to be
consistent with your brand
47. Key Highlights of Twitter:
• The speed of interaction
• Building relationships and making new
contacts through fellow tweeters
• Raising your profile
• Sharing items that are likely to get retweeted
• Hashtags - Using them for events, topics,
businesses, causes and much more
48. Stuck for Twitter inspiration? How about…
• Use it for research
• Start a trend!
• Share inspirational content such as quotes
• Have a conversation…just like real life!
• Share local news and events
• Share interesting photos
• Where possible support your clients
• Ask questions
• Share tips that will help your target market
• Share a daily wisdom tweet
• Share a new design or logo and ask for feedback