Copy of presentation for all delegates of the Snow Marketing workshop held on the 16th February 2012 at the Myrtle Bank Hotel, Gairloch on behalf of Celtic Fringe

1. Marketing Workshop Myrtle Bank, Gairloch 16 th February 2012

3. What is marketing???

8. How to create a basic marketing activity plan – No technical terms or long strategies, just a simple spreadsheet!

9. Market Research There are two forms of market research - primary and secondary. Primary research involves collecting new information to meet your specific needs. Secondary research involves analyzing information that already has been gathered for another purpose.

13. Strong Branding

19. Don’t forget… If you are considering a rebrand make sure you communicate with your customers and let them know what is going on; you need to let them know why you are doing it and how it will benefit them! You may even want to consider getting them involved in the rebranding process by asking them what they would like to see.

24. Social Media If you are using social media for your business then you must ensure that you do it in a controlled, professional and consistent manner! It must also tie in very closely with all other marketing undertaken for your business.