SlideShare a Scribd company logo
1 of 15
Blogging as a business opportunity Nicolas Fermont
How  does a brand have  to  communicate  with people in this whole new advertising age? Show movie “the break up” from www.bringtheloveback.com
Reconnect with todays’   consumer ,[object Object],[object Object],[object Object]
Drive business  from hits to niches ,[object Object],[object Object],Popularity Media Source: The Long Tail, Chris Anderson
[object Object],[object Object],[object Object],[object Object],[object Object],Case study: the new Renault Twingo 1. From hits to niches
Case study: the new Renault Twingo 1. From hits to niches ,[object Object],Urban lifestyle Fubiz Manu Foissotte Spreading the word Interactive Marketing La Gazette Gregory Pouy Young feisty people NRJ  radio blog Manu Foissotte Design & Trendsetters Emery Technology & gadgets Fubiz
Manu Foissotte  is  prime-time  host on radio  NRJ  ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
Manu Foissotte  posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
Blog dedicated to urban lifestyle, technology and design. TOP 200  influent blogs in  France (n°43) Case study: the new Renault Twingo 1. From hits to niches
Blog focusing on interactive marketing.  TOP 200  influent blogs in  France   (n°105) Case study: the new Renault Twingo 1. From hits to niches
Blog talking about marketing actions and communication. TOP 200  influent blogs in  France (n°172) Case study: the new Renault Twingo 1. From hits to niches
Buzzer, trendsetter and tastemaker. TOP 200  influent blogs in  France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches
[object Object],Case study: the new Renault Twingo 1. From hits to niches Posts mentionning Twingo
Case study : the new Renault Twingo 2. Reconnect with today’s consumer ,[object Object],[object Object],[object Object],[object Object]
In conclusion: Get naked! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to BLOGRES 2007 - marketing

Top 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsTop 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes Lions
Jack Morton Worldwide
 

Similar to BLOGRES 2007 - marketing (20)

When content transforms your customer experience
When content transforms your customer experienceWhen content transforms your customer experience
When content transforms your customer experience
 
Davide Sher: Milano Hub nel presente e futuro della stampa 3D/Additive Manuf...
Davide Sher:  Milano Hub nel presente e futuro della stampa 3D/Additive Manuf...Davide Sher:  Milano Hub nel presente e futuro della stampa 3D/Additive Manuf...
Davide Sher: Milano Hub nel presente e futuro della stampa 3D/Additive Manuf...
 
The current state of the social media management ecosystem - Benchmark by EBG...
The current state of the social media management ecosystem - Benchmark by EBG...The current state of the social media management ecosystem - Benchmark by EBG...
The current state of the social media management ecosystem - Benchmark by EBG...
 
Your big idea.pptx
Your big idea.pptxYour big idea.pptx
Your big idea.pptx
 
Presentation fashion industry & social media
Presentation fashion industry & social mediaPresentation fashion industry & social media
Presentation fashion industry & social media
 
Lean Marketing: New Rules for the Social & Real Time Web
Lean Marketing: New Rules for the Social & Real Time WebLean Marketing: New Rules for the Social & Real Time Web
Lean Marketing: New Rules for the Social & Real Time Web
 
Tmag26_liujo_sp
Tmag26_liujo_spTmag26_liujo_sp
Tmag26_liujo_sp
 
LeWeb 3 Conference Summary
 LeWeb 3 Conference Summary LeWeb 3 Conference Summary
LeWeb 3 Conference Summary
 
Top 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsTop 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes Lions
 
Ppt trustech-final ugo setti buy way
Ppt trustech-final ugo setti buy wayPpt trustech-final ugo setti buy way
Ppt trustech-final ugo setti buy way
 
Luxury Forum: Is social media just for chavs?
Luxury Forum: Is social media just for chavs?Luxury Forum: Is social media just for chavs?
Luxury Forum: Is social media just for chavs?
 
What if consumers took over the business of building brands?
What if consumers took over the business of building brands?What if consumers took over the business of building brands?
What if consumers took over the business of building brands?
 
Luis Pimenta Portfolio
Luis Pimenta PortfolioLuis Pimenta Portfolio
Luis Pimenta Portfolio
 
Buzzer, WoM & Blauwselect
Buzzer, WoM & BlauwselectBuzzer, WoM & Blauwselect
Buzzer, WoM & Blauwselect
 
[En] MIB Dauphine - ICT6
[En] MIB Dauphine - ICT6[En] MIB Dauphine - ICT6
[En] MIB Dauphine - ICT6
 
Learn The Basics Of SMO
Learn The Basics Of SMOLearn The Basics Of SMO
Learn The Basics Of SMO
 
Eliotrope corp pres-us
Eliotrope corp pres-usEliotrope corp pres-us
Eliotrope corp pres-us
 
Cut the crap - A guide to getting more bang for your marketing buck.
Cut the crap - A guide to getting more bang for your marketing buck.Cut the crap - A guide to getting more bang for your marketing buck.
Cut the crap - A guide to getting more bang for your marketing buck.
 
WIN World Insights | Issue 05 | April, 2014
WIN World Insights | Issue 05 | April, 2014WIN World Insights | Issue 05 | April, 2014
WIN World Insights | Issue 05 | April, 2014
 
OiConf Mediapack
OiConf MediapackOiConf Mediapack
OiConf Mediapack
 

Recently uploaded

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 

Recently uploaded (20)

Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 

BLOGRES 2007 - marketing

  • 1. Blogging as a business opportunity Nicolas Fermont
  • 2. How does a brand have to communicate with people in this whole new advertising age? Show movie “the break up” from www.bringtheloveback.com
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Manu Foissotte is prime-time host on radio NRJ ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
  • 8. Manu Foissotte posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
  • 9. Blog dedicated to urban lifestyle, technology and design. TOP 200 influent blogs in France (n°43) Case study: the new Renault Twingo 1. From hits to niches
  • 10. Blog focusing on interactive marketing. TOP 200 influent blogs in France (n°105) Case study: the new Renault Twingo 1. From hits to niches
  • 11. Blog talking about marketing actions and communication. TOP 200 influent blogs in France (n°172) Case study: the new Renault Twingo 1. From hits to niches
  • 12. Buzzer, trendsetter and tastemaker. TOP 200 influent blogs in France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches
  • 13.
  • 14.
  • 15.