Marketing is an important business function that works in a challenging environment. The scope of marketing is continuously changing because the expectations of customers are always fluctuating. Marketers today are forced to be on their toes as they thrive to build customer relationships. To be a successful marketer today, you need to learn much more than the basic concepts of marketing itself. You have to keep evolving and most importantly, you have to be creative. Read more: http://www.cygnismedia.com/blog/the-modern-marketer/

1. The marketing profession is changing. The Mad Men-
style era of marketing, which prized creativity above
all, has evolved as technology provides new
opportunities to track performance and create data-
driven marketing campaigns.
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

2. The modern tech-savvy marketer needs to have two
sides; an artist and scientist. Marketers need
creativity and imagination to create campaigns that
engage consumers, and an analytical side to measure
and calibrate marketing strategy. Move on to know
the modern marketers need!
The Modern Marketer

3. Written content
Inbound marketing has become the go-to strategy for
modern marketers, putting a premium on writing skill.
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

4. Visual assets
Visual content grab audience attention, making it a
valuable marketing resource.
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

5. Social media
Social networking has changed the way marketers
interact with consumers, making managing digital
relationships an important skill.
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

6. Email marketing
Email remains the workhorse of most modern
marketing departments. Best practices and design
remain essential skills for marketers.
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

7. Performance tracking
Marketing can no longer afford to be a cost center and
the modern marketer should track all marketing
activities and campaigns.
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

8. Operations
With more responsibility and fewer resources,
marketers must be experts in budgeting and operations
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

9. Analytic
Marketers need to be data experts, able to see major
trends and important takeaways in a mass of data at a
glance.
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force

10. Campaign performance
Using tools Salesforce to understand campaign
performance in an essential skill for the modern
marketer
The Modern Marketer
Created By Cygnis Media, Infographic By: Sales Force