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Harnessing Web Feed Workflows



    scott niesen | director of marketing | sniesen@attensa.com
intro to attensa

holy grail & keeping your head above water

         workflows & story telling

                  demo

                   Q&A
Who is Attensa?
             • Launched 2005 – Portland, OR
             • Venture backed
             • 30 employees



“Attensa is an up and coming disrupter with
intriguing technology.”
                             - Mike Gotta | The Burton Group
Harnessing Web Feed Workflows
web feed workflows
the right information
  the right people
    the right time
Managed Feed Environment




     “Exchange for Web Feeds”
Harnessing Web Feed Workflows
consistently &
 instantly informed
[ without being swamped with information ]
attention
    &
location
vector space model
Vector Space Model

                 reading
                           + personas
content cues +   behaviors

                   =

         relevancy ranking
reputation | brand
competitive
                         monitoring
intelligence


           indispensable
           research tool
tracking the buzz
                           early warning
 markets | trends
                              system
        &
      people
persistence
                            track
     &
                        team projects
subscription

         indispensable
       collaboration tool

    build                 deliver
shared vision            insights
sales leads
  training
                              forecasts
  podcasts
                                  &
audio & video
                            opportunities

           indispensable
            delivery tool

                             technical
supply chain
                             bulletins
   alerts
information
effective
                       conduits
channels


          attention
     analytics & metrics
 identify              who didn’t
                          read
expertise
                     the CEO’s blog
Web feed workflow for collaboration
                                   project
                                   team blog |   corporate
                     project
                                   pod &         portal
                     team wiki
                                   vodcasts




                                                 metrics
partners
Web feed workflow: arming & aiming sales teams
                                             sales tool blog |
                            sales training
                                             portal
                            podcasts


acct research
persistent search

                                                      metrics




 Salesforce.com
Web feed workflow: business intelligence
                                                bus intel portal |
                          competitive & trend
                                                dashboard
                          precision search



competitive research
persistent search
                                                          metrics


 mkt trends research
 persistent search



Analyst feeds
Web feed workflow for 360 degree marketing
                                              Internal buzz
                        competitive & trend
                                              monitoring
                        precision search

competitive research
persistent search


                                                      metrics

mkt trends research
persistent search




brand/reputation
monitoring
search | news &
blogopshere
Harnessing Web Feed Workflows
Harnessing Web Feed Workflows



scott niesen | director of marketing | sniesen@attensa.com | attensa.com/blogs/attensa

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Harnessing Web Feed Workflows

  • 1. Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com
  • 2. intro to attensa holy grail & keeping your head above water workflows & story telling demo Q&A
  • 3. Who is Attensa? • Launched 2005 – Portland, OR • Venture backed • 30 employees “Attensa is an up and coming disrupter with intriguing technology.” - Mike Gotta | The Burton Group
  • 5. web feed workflows the right information the right people the right time
  • 6. Managed Feed Environment “Exchange for Web Feeds”
  • 8. consistently & instantly informed [ without being swamped with information ]
  • 9. attention & location
  • 11. Vector Space Model reading + personas content cues + behaviors = relevancy ranking
  • 12. reputation | brand competitive monitoring intelligence indispensable research tool tracking the buzz early warning markets | trends system & people
  • 13. persistence track & team projects subscription indispensable collaboration tool build deliver shared vision insights
  • 14. sales leads training forecasts podcasts & audio & video opportunities indispensable delivery tool technical supply chain bulletins alerts
  • 15. information effective conduits channels attention analytics & metrics identify who didn’t read expertise the CEO’s blog
  • 16. Web feed workflow for collaboration project team blog | corporate project pod & portal team wiki vodcasts metrics partners
  • 17. Web feed workflow: arming & aiming sales teams sales tool blog | sales training portal podcasts acct research persistent search metrics Salesforce.com
  • 18. Web feed workflow: business intelligence bus intel portal | competitive & trend dashboard precision search competitive research persistent search metrics mkt trends research persistent search Analyst feeds
  • 19. Web feed workflow for 360 degree marketing Internal buzz competitive & trend monitoring precision search competitive research persistent search metrics mkt trends research persistent search brand/reputation monitoring search | news & blogopshere
  • 21. Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com | attensa.com/blogs/attensa