The document discusses social media and its use for public relations. It provides statistics on the growth of users on major social media platforms like Facebook, LinkedIn, and Twitter. It also discusses different types of social media like blogs, social networking sites, social media sharing services, social news and bookmarking services, location-based services, and community building services. The document emphasizes that social media allows direct communication with consumers and that people want participation over interruption in marketing and public relations.
7. THE WORLD: 6 BILLION PEOPLE
And more than 250,000,000 are
using Facebook connect every
month.
In Jun 2011, there are
750,000,000 monthly active
users in Facebook,
compared to only 500,000,000
the previous year
During the average 20 minute in 2010,
there are 1,587,000 wall posts,
2,716,000 photos uploaded and
10,208,000 comments posted
There are 100,000,000
users on LinkedIn
There are 20,000,000
Google+ users
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Until Mar 2011, there are
200,000,000 users on
Twitter
21. Social media disaster can strike even when you’re not
marketing in social media!
!
Respond quickly and humbly!
!
Clarify how a poor decision was reached!
!
Show that you’re learning from the experience and committed
to do better!
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23. The coffin campaign.
Does it work??
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24. People are smarter than they are before.
PR is about reputation building &
management – and it is public
People tend to tune out to advertising in
conventional media due to clutter or lack of
free time
PEOPLE TRUST PEOPLE – even those
they don’t know
You can now communicate directly to your
consumers
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25. Chris Anderson’s The Long Tail
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43. 5,331,093 listed blog
Appr. 25 new blogs
registered every 24
hours
Top 5 blog category:
general, personal,
computer&internet,
knowledge, hobby
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54. Identifying your target market = think
niche!
“high-income couples within 20 miles
of your destination who visit wine
and classical music sites”
Focus your resources on
one niche, and after you
succeeded, invest your
profits in the next niche
Influence the influentials
Specify your message to
the needs and wants of
your specific target market
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57. “What’s the goal?”
“What problems do you
solve for your buyers?”
Clearly defined
business goals
Content that effec=vely
drives ac=on
The ac=on is
easy to find
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59. Don’t be intrusive!
Listen & talk back
Appreciate &
let them know
Do crowdsourcing
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64. 75,000 ideas submitted
50 ideas implemented until 2010
is it really that great?
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