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Staying Connected with Your Community Through Social Media Steven E. Newman, Ph.D., A.A.F. Greenhouse Crops Extension Specialist and Professor of Floriculture Colorado State University Extension
or How to drink from a fire hose MIT Museum http://museum.mit.edu/150/entries/684
9/30/2009 3 Traditional Extension Model Outreach and Service ,[object Object]
Outreach delivery
Continuing education
Laboratory testing
Field days
Youth development
Ag consultation
Food and nutritionStaying Connected with Your Community Through Social Media
Where is our audience? 9/30/2009 Staying Connected with Your Community Through Social Media 4
9/30/2009 Staying Connected with Your Community Through Social Media 5
9/30/2009 Staying Connected with Your Community Through Social Media 6 Using Social Media for Extension Evaluation ,[object Object]
Adequate preparation
Appropriate methods
Significant results
Effective presentation
Reflective critique,[object Object]
LinkedIn Business-oriented social networking site Place for professional profiles Maintain connections Job postings or personal search Blog links Groups with similar interests 9/30/2009 Staying Connected with Your Community Through Social Media 8
How do I use LinkedIn Business connection with many that do not use other social media Maintain connections with former students and colleagues looking for references Sharing among groups 9/30/2009 Staying Connected with Your Community Through Social Media 9
Facebook Fourth largest population in the world (>300 million active users) Fastest growing group 35+ 6 billion minutes 40 million status updates 10 million users become fans of Pages 2 billion photos and 14 billion videos 2 billion pieces of content 65 million mobile users 65 translations 70% users outside of US 9/30/2009 Staying Connected with Your Community Through Social Media 10 Facebook Statistics:  http://www.facebook.com/press/info.php?statistics
How do I use Facebook First, I follow my teenage sons (they don’t like it) I have reconnected with many previous colleagues, friends, and classmates I have made many new friends and colleagues. It has built some new and interesting connections I keep what I post relevant (at least to me) I do mix personal and professional I follow a lot of sources that provide information that I did not previously have access to in one spot 9/30/2009 Staying Connected with Your Community Through Social Media 11
Fan Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 12
Data from Fan Pages 9/30/2009 Staying Connected with Your Community Through Social Media 13
Group Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 14
Group Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 15
Twitter 9/30/2009 Staying Connected with Your Community Through Social Media 16
Twitter Twitter is a micro-blogging service, which are text-based More than 25 million accounts Tweets are updates or a miniature blog Announcements reTweets Direct messages News reporting Marketing 9/30/2009 Staying Connected with Your Community Through Social Media 17
Twitter Platforms 9/30/2009 Staying Connected with Your Community Through Social Media 18
Twitter Mobile 9/30/2009 Staying Connected with Your Community Through Social Media 19 Windows Mobile Twitter Clients  Which is the right Windows Mobile Twitter microblogging client for you? ,[object Object]

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Connect Community Social Media

  • 1. Staying Connected with Your Community Through Social Media Steven E. Newman, Ph.D., A.A.F. Greenhouse Crops Extension Specialist and Professor of Floriculture Colorado State University Extension
  • 2. or How to drink from a fire hose MIT Museum http://museum.mit.edu/150/entries/684
  • 3.
  • 10. Food and nutritionStaying Connected with Your Community Through Social Media
  • 11. Where is our audience? 9/30/2009 Staying Connected with Your Community Through Social Media 4
  • 12. 9/30/2009 Staying Connected with Your Community Through Social Media 5
  • 13.
  • 18.
  • 19. LinkedIn Business-oriented social networking site Place for professional profiles Maintain connections Job postings or personal search Blog links Groups with similar interests 9/30/2009 Staying Connected with Your Community Through Social Media 8
  • 20. How do I use LinkedIn Business connection with many that do not use other social media Maintain connections with former students and colleagues looking for references Sharing among groups 9/30/2009 Staying Connected with Your Community Through Social Media 9
  • 21. Facebook Fourth largest population in the world (>300 million active users) Fastest growing group 35+ 6 billion minutes 40 million status updates 10 million users become fans of Pages 2 billion photos and 14 billion videos 2 billion pieces of content 65 million mobile users 65 translations 70% users outside of US 9/30/2009 Staying Connected with Your Community Through Social Media 10 Facebook Statistics: http://www.facebook.com/press/info.php?statistics
  • 22. How do I use Facebook First, I follow my teenage sons (they don’t like it) I have reconnected with many previous colleagues, friends, and classmates I have made many new friends and colleagues. It has built some new and interesting connections I keep what I post relevant (at least to me) I do mix personal and professional I follow a lot of sources that provide information that I did not previously have access to in one spot 9/30/2009 Staying Connected with Your Community Through Social Media 11
  • 23. Fan Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 12
  • 24. Data from Fan Pages 9/30/2009 Staying Connected with Your Community Through Social Media 13
  • 25. Group Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 14
  • 26. Group Pages on Facebook 9/30/2009 Staying Connected with Your Community Through Social Media 15
  • 27. Twitter 9/30/2009 Staying Connected with Your Community Through Social Media 16
  • 28. Twitter Twitter is a micro-blogging service, which are text-based More than 25 million accounts Tweets are updates or a miniature blog Announcements reTweets Direct messages News reporting Marketing 9/30/2009 Staying Connected with Your Community Through Social Media 17
  • 29. Twitter Platforms 9/30/2009 Staying Connected with Your Community Through Social Media 18
  • 30.
  • 34. Twikinihttp://www.trinketsoftware.comMost reviewers recommend ceTwit and PockeTwit http://www.brighthub.com/mobile/windows-mobile-platform.aspx I have chosen ceTwit Stripped down Twitter client for Windows Mobile device Tiny download Resource-light installation No fussy graphics
  • 35. TwitPic TwitPic.com almost seems like it was developed for Extension Quick sharing of photos on the go from a mobile phone Means to get a photo out for diagnostics or comments 9/30/2009 Staying Connected with Your Community Through Social Media 20
  • 36. Plaxo Plaxo is an online address book and a social networking service 20 million users Plaxo will provide several feed linkages This was my first service and I used originally to help manage my Outlook contacts I use the Plaxo Badge to combine many services 9/30/2009 Staying Connected with Your Community Through Social Media 21
  • 37. Ning Ning is a mans to create your own social network ASHS is making use of Ning for its working groups Owner controlled Private Forums 9/30/2009 Staying Connected with Your Community Through Social Media 22
  • 38. What are the costs? Most are free services LinkedIn has a fee-service that provides more data Advertisement is available on Facebook What is the value of your time? What does it cost for your specific service to access the sites? 9/30/2009 Staying Connected with Your Community Through Social Media 23
  • 39. Making them work together Find applications that make it easy Facebook and Twitter are easily linked Tools such as FriendFeed will merge postings from blogs automatically Don’t be afraid to recycle materials Stay current Find the social media platforms that you like and enjoy Make sure that you keep it fun Promote self 9/30/2009 Staying Connected with Your Community Through Social Media 24
  • 40. Tools to manage the information Use your blog with widgets that link services 9/30/2009 Staying Connected with Your Community Through Social Media 25
  • 41. Tools to manage the information 9/30/2009 Staying Connected with Your Community Through Social Media 26 Consider using an aggregator (rss feed)
  • 42. Tools to manage the information 9/30/2009 Staying Connected with Your Community Through Social Media 27 Develop a personal portal with a reader
  • 43. Tools to manage the information 9/30/2009 Staying Connected with Your Community Through Social Media 28 Develop a personal portal with a reader
  • 44. Things to remember Keep it professional Post what is meaningful Make sure that your information is current Make sure that your information is correct Make sure that your information is relevant Take care in the use of autofeed services Follow many others, but use filters Remember, social media is social and PUBLIC 9/30/2009 Staying Connected with Your Community Through Social Media 29
  • 45. 9/30/2009 30 Staying Connected with Your Community Through Social Media For more information, contact me at http://ghex.colostate.edu/ http://www.twitter.com/newman7118 http://twitpic.com/photos/newman7118 http://www.facebook.com/senewman http://ghadvisor.blogspot.com http://www.linkedin.com/in/snewman7118 stevennewman@chat.extension.org steven.newman@colostate.edu And….. (970) 491-7118