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MARK 311  Market & Consumer Survey  Data Analysis Roundtable  Presented to  John Hancock Observatory  28 April 2010
Today’s Roundtable Objectives ,[object Object],[object Object],[object Object]
Formulate Problem Determine Data Collection Method Determine Research Design Design Data Collection Forms Analyze and Interpret the Data Prepare the Research Report Design Sample and Collect Data
Managerial Decision Opportunity & Research Objectives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Lauren Andresen  Amber Dettmers  Kristin Render  Madora Shinn
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mary Martin  Matt Muir Trish Nguyen Noel Rodriguez Mary Peg Warner
 
 
 
 
 
Laura Faerber  Demi Giannaras Megan Hermann Pearl Paramadilok  Alexi Prieto
 
 
 
 
Katie Brennan  Caitlin Ferry  Matt Gesner  Alexandra Kassel
 
 
 
*Other events desired include: wine tasting, holiday business parties, charity events, singles night, celebrity appearances, book signings, etc.
 
Ryan Anderson  Tommy Arkins  Kati Konstantaras  Jacob Loviska Sarah Scapini
 
 
 
 
 
 
 
Joel Bennett  Asleigh Grizzell  Christina Ladas  Anna Sekh
 
 
Household Income vs. Events
Age group vs. News Source
Where you live vs. Attractions visited
 
 
Next Steps… Questions?  Feedback!  THANK YOU!

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John Hancock Observatory Service Learning Market Research Analysis

Editor's Notes

  1. Kristin Render
  2. Kristin Render
  3. Kristin Render
  4. Kristin Render
  5. Kristin Render
  6. Kristin Render
  7. Kristin Render
  8. Kristin Render
  9. Kristin Render
  10. How did you receive this survey? * Please specify your age group. Crosstabulation Count How did you receive this survey? Please specify your age group. 18-20 21-25 26-34 35-44 45-54 55-64 Total Email 7 7 0 1 3 1 19 Facebook 13 21 4 3 1 3 45 Twitter 1 5 1 1 0 0 8 Website 0 0 0 1 0 0 1 Total 21 33 5 6 4 4 73
  11. What type of events do you wish the Observatory offered more of? Check all that apply.-Couples event * Please indicate your marital status. Select one choice. Crosstabulation Couples events Please indicate your marital status. Select one choice. Total Married Single In a Relationship 1 3 12 12 27 Total 3 12 12 27
  12. Percentage of Each Age Group That Wants to See More of____. Age Group 18-20 21-25 26-34 35-44 45-54 55-64 total 21 33 5 6 4 4 Social Networking 38% 48% 60% 17% 25% 0% Business Networking 33% 27% 20% 33% 0% 0% Family Entertainment 19% 24% 40% 33% 25% 25% Age 21+ Entertainment 38% 81% 60% 33% 25% 0% Couples Events 29% 42% 60% 33% 25% 25% I am Satisfied 24% 9% 20% 17% 25% 75%
  13. Kristin Render
  14. Kristin Render