Using Twitter to Grow Your Business

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MyVenturePad: Using Twitter to Grow Your Business

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About this Webinar ,[object Object],[object Object],How you can Share @myventurepad #mvpwebcast

Our Panel Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. Steve's research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad. Brian Solis is author of Engage, the complete guide to build, cultivate and measure success in the new Web . A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group. He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives. In recent months, Marc was nominated as one of the top 100 online marketers of 2009, has won a Hermes creative award for co-creating a Tweet Town Hall on healthcare, and has been recognized as one of the top social media strategists to look out for in 2010. @myventurepad #mvpwebcast

Thanks for Joining Us ,[object Object],[object Object],@myventurepad #mvpwebcast

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There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them. In this panel, we’ll gather experts to discuss: -Why integrated social is the only way to go if you’re going to become a social business -How to measure social ROI when it encompasses many departments and strategies -Tools and platforms that can help your organization stay socially agile -How a thorough dedication to social across your organization can help you scale and grow at a manageable rate -The kind of internal methodology needed to integrate a social-centric approach

10.8.15

Social Media Today

It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market. In this webinar, our panelists will talk about: -How to set up your employee advocacy program with clear goals and KPIs while also remaining agile; -What parts of your program you should be measuring; -How to turn data from your program into results that tell a story; -Which tools will help you consistently measure your results in a clear, helpful way.

10.6.15

Social Media Today

If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place. Join us as our panelists discuss: -The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information; -What kinds of data to look at to determine how your brand is perceived and interacted with; -Which tools and platforms work best to filter the data in a meaningful, readable way; -How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.

9.22.15

Social Media Today

At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore? In this webinar, learn from our experts: -How to listen to the data, but not be bound by it -How to use automation to your advantage without letting it cloud your goals -Strategies for better data management, automation or not

9.15.15

Social Media Today

Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain on Twitter expect a brand to respond within an hour. For brands, how well you respond to customers in social media will separate the great customer service organizations from the pack. Now is the time to start building the infrastructure – people, technology, and workflows – that allows you to meet the demands of your customers. Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. By attending you’ll learn from a panel of customer care experts: -Which brands are blazing the customer support path in social media -How to balance marketing responsibilities and customer support necessities -The challenges and limitations using existing Social Media Management Systems for customer support -How to structure internal teams and external partners to deliver maximum coverage

9.10.15

Social Media Today

Securing customers and preventing fraud has never been more important for the telecommunications industry. With the advent of real-time social and the disruption of the business landscape, telecom companies face constant flux and instability. But it doesn’t have to be that way. Thanks to analytics, you can put in place a solid structure that makes acquiring and retaining customers a more robust yet seamless process. Smart application of analytics is also crucial to preventing and dealing with fraud, but it can be tricky to know where to begin. This webinar will focus on why analytics matters for all areas of your business, and provide a guide for how exactly to implement analytics in a way that lends itself to action and results. Join us as our panel of experts discuss: -How to use analytics and metrics to truly understand your customer experience -How to translate that understanding into monetized interactions -Tips for using predictive analytics to secure your company on both the front and back end

9.9.15

Social Media Today

The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Learn from our panel of experts in the field: -How to activate and participate in conversations that can drive everything from brand interest to traffic to transaction to loyalty. -How to leverage social conversation in an organic, creative, and brand-authentic way. -How to integrate audience-driven social content across other areas of marketing. -Inspiration for your own social content that can energize your following for greater buzz.

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Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

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Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

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Using Twitter to Grow Your Business

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4. Our Panel Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. Steve's research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad. Brian Solis is author of Engage, the complete guide to build, cultivate and measure success in the new Web . A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group. He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives. In recent months, Marc was nominated as one of the top 100 online marketers of 2009, has won a Hermes creative award for co-creating a Tweet Town Hall on healthcare, and has been recognized as one of the top social media strategists to look out for in 2010. @myventurepad #mvpwebcast

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