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Adding  Value  with Online  Community Brought to you by  and Media Sponsor
About this Webinar ,[object Object],[object Object],How you can Share
Panel Members Maggie Fox (@maggiefox), our moderator, is the founder and CEO of Social Media Group, helping businesses navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise. Rachel Happe (@rhappe) is Co-Founder and Principal at The Community Roundtable, a peer network for community and social media managers, and has over fifteen years of experience with emerging enterprise technologies including social networking, ecommerce, and software applications. Neil Beam is Sr. Manager of Channel Strategy at AT&T, serving as a guiding voice on projects affecting the customer's web experience. His expertise emphasizes Multi-Channel Retail, Social CRM, and WoM Marketing.  Neil recently authored the ROI chapter for WOMMA's 2009 Measurement Guidebook. Francois Gossieaux is a partner and co-founder at Beeline Labs, helping clients create new customers by humanizing themselves and their brands. He is also a senior fellow and board member with the Society for New Communications Research, and co-leads the yearly Tribalization of Business Study.
Community Maturity Model  TM
Why Communities? ,[object Object],[object Object],[object Object],Source: “Building Customer Networks for Successful Word of Mouth Marketing,” Lithium Technologies Whitepaper, 2009.
Source of ROI from WOM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forrester’s ROI Methodology Source: May, 2009 “The ROI of Online Customer Service Communities” Forrester report
Online Community
Online Community
Community Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relative Size U-Verse Wireless
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for Joining Us ,[object Object],[object Object],[object Object]

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SMT: Adding Value with Online Community

  • 1.  
  • 2. Adding Value with Online Community Brought to you by and Media Sponsor
  • 3.
  • 4. Panel Members Maggie Fox (@maggiefox), our moderator, is the founder and CEO of Social Media Group, helping businesses navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise. Rachel Happe (@rhappe) is Co-Founder and Principal at The Community Roundtable, a peer network for community and social media managers, and has over fifteen years of experience with emerging enterprise technologies including social networking, ecommerce, and software applications. Neil Beam is Sr. Manager of Channel Strategy at AT&T, serving as a guiding voice on projects affecting the customer's web experience. His expertise emphasizes Multi-Channel Retail, Social CRM, and WoM Marketing. Neil recently authored the ROI chapter for WOMMA's 2009 Measurement Guidebook. Francois Gossieaux is a partner and co-founder at Beeline Labs, helping clients create new customers by humanizing themselves and their brands. He is also a senior fellow and board member with the Society for New Communications Research, and co-leads the yearly Tribalization of Business Study.
  • 6.
  • 7.
  • 8. Forrester’s ROI Methodology Source: May, 2009 “The ROI of Online Customer Service Communities” Forrester report
  • 11.
  • 12.
  • 13.