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Social Media Monitoring,[object Object],Shelley Scarbrough,[object Object],MBA 698,[object Object]
Radian 6 Overview,[object Object],Started in 2006,[object Object],Referred to as Cadillac of social monitoring tools,[object Object],Used by over half Fortune 100 Companies,[object Object],Dell,[object Object],GE,[object Object],Kodak,[object Object],Pepsico,[object Object],UPS,[object Object],Around 300 employees,[object Object]
Radian 6 Exit,[object Object],As of last Thursday, it was sold to salesforce.com,[object Object],	for $325 million,[object Object],Will add $45-50 million in revenues to salesforce.com over the next year,[object Object],Sale price estimated at 6-7 10 times annual revenue,[object Object],Validates the social media monitoring industry ,[object Object]
Radian6 Demo,[object Object]
Radian 6,[object Object],Alternatives:,[object Object],                                     - Hilton ,[object Object],                          - Blackboard, CRM integration,[object Object]
Questions?,[object Object],Shelley Scarbrough,[object Object],Shelley.scarbrough@gmail.com,[object Object]

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Radian6 presentation mba698

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Notas do Editor

  1. Since I don’t have a login to demo this gives us a glance of the uses of the tool.
  2. Cymfony – hospitality industry first affected and where monitoring first began being necessaryNielsen….gotten into for Facebook. Friend who works as director at large local marketing firm and they just purchased a tool.