Kodak

1. BY :
Mike Rai
Karin Paredes
Joseph Panza
Brendaline Laven
Simranjeet Singh

2. George
First Eastman Highest Net
Camera in established Worth 6.9 B
1880 Kodak in in 1990
1892

3. 1. • Mass production at low cost
• International distribution
2.
• A focus on the customer
3.
• Extensive advertising
4.

4. • Outsourced all the work
4.
• Expensive printers but
5. cheap ink
• Change in core
6. strategies

5. Failure to
Competition Short
Commercializ
Takeover Sightedness
e technology

6. Constant
Customer Key People Decrease in
Adaptability left Kodak company
Net worth

7. • Smart Marketing
1.
• Contributions of
2. Jeff Hayzlett
• Extensive use of
3. Social media

8. • Advertising
through
4. celebrities
• Marketing
Programs
5.
• Brand
Development
6.

10. Credit
Patents Line from Business
Loan Citi group shrinkage
Inc.

11. • Use of multimedia phone
messaging to their advantage
because customers are
relying on these devices
more than ever create an
``opt-in`` text messaging
service
with coupons for their loyal
customers.

12. • http://www.entrepreneur.com/article/159814 (Latest news on Kodak)
• http://tinyurl.com/7mz6c29 (Google Images)
• http://tinyurl.com/79bp8e2 ( Kodak Facebook)
• https://twitter.com/#!/Kodak ( Kodak Twitter)
• http://tinyurl.com/6nzpt7x (Kodak YouTube)