Fix Digg Contest on Silicon Alley Insider

1. 
FIX DIGG
Author: Sunny Mittal

2. 
THE VALUE OF DIGG…
Users come to Digg to discover new content.
Digg is a one stop shop for the latest & greatest
content articles, videos and pictures.
Engages users through digging and burying of
content.

3. 
MAKE DIGG GREAT AGAIN…
1. Focus on improving User Engagement
1. Digg.com – Everyone’s Favorite Homepage
2. Recommended content
3. Reward loyal Users & Quality Contributions
4. Digg Classified
5. Live the Digg Lifestyle
1. Monetize, Monetize & Monetize!
1. Digg is Premium Inventory
2. Interstitial Advertising
3. Monetize International Traffic
4. Increase Mobile Revenue
5. Relevant, Contextual Sponsored Postings

4. 
PART 1…
Focus on improving User Engagement
1. Digg.com – Everyone’s Favorite Homepage
2. Recommended content
3. Reward loyal Users & Quality Contributions
4. Digg Classified
5. Live the Digg Lifestyle

5. 
Everyone’s Favorite Homepage
1. Digg.com as your first stop
1. Top quality content, including Images & Videos, giving you the
latest and up to date stories.
2. Local Weather & Time
3. Embedded Web Search Engine (powered by Google)
4. Other Modules / Widgets
2. Allow users to make their Digg experience very
personalized
1. Configurable Layout & Colors
2. Custom Background / Wallpaper

6. 
Recommended Content
1. Recommend Users with content that they would
enjoy based on their digg/bury history &
preferences
2. Recommended Content along Right-Rail, as not
to disturb primary content feed

7. 
Loyal & Quality Contributions
1. For Users who submit high-quality articles that
reach the Digg Homepage… Reward them!
2. Reward users with “Digg Bucks” to be used as
digital currency with various partnered sites (i.e.
Zynga credits on Facebook)

8. 
Digg Classified
1. Digg has a loyal Userbase – Create a Classifieds
section, allowing users to post –
1. Local Events & Activities
2. Things for Sale
3. Job Postings
2. Monetize by charging a flat fee for Job Postings, or other
Classified sections in high-demand

9. 
Live the Digg Lifestyle
1. Add a Link to Shop.Digg.com (Store) in the
bottom of the page
2. Promotes Brand Awareness
3. Monetize through branded merchandise

10. 
PART 2…
Monetize, Monetize & Monetize!
1.Interstitial Advertising
2.Monetize International Traffic
3.Increase Mobile Revenue
4.Contextual, Relevant Sponsored Listings

11. 
Interstitial Advertising
1. Digg sends traffic outbound to 3rd
party content
destinations.
2. Monetize this traffic through Interstitial
Advertising.
1. High CPM’s.
2. Large amount of Ad Opportunities, due to the high click-through to
destination sites.
3. Control frequency of Interstitial Ads, to not
destroy user experience.

12. 
Monetize International Traffic
1. 40% of Digg traffic is International - Monetize
through International Ad Networks
1. Promotes better user experience (relevant &
contextual advertising)
2. Higher CPMs and better Click-through Rates

13. 
Increase Mobile Revenue
1. Market the Digg mobile (iOS, Android) mobile
application on the Homepage
2. Serve and monetize ads on mobile through
partnership with mobile network and/or direct
sales

14. 
Sponsored Listings
1. Provide contextually-relevant sponsored listings
in Right-Rail
2. Promotes better user experience
3. Ad inventory becomes one with the page
(Content + Ad harmony)

15. 
Contact Information
Sunny Mittal
SMITTAL79@gmail.com