Strategies for increasing your personal visibility on LinkedIn for attracting clients or a job search. Strategies for increasing the visibility of your firm's products and services through a LinkedIn company page.
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Optimzing Your Linked In Profile & Company Page to Attract Clients & Grow Your Visibility
1. SEK&Co LinkedIn Training
Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a
substitute for someone seeking personalized professional advice based on specific factual situations.
Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and
staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information
5. Useful LinkedIn Statistics
• Over 259 M users on LinkedIn worldwide
• Over 2.875 M “C” level executives
• Over 9.9 M business owners
• Over 5.3 M VP level executives
• > 30M students & recent college grads
• 70% of people follow links posted by
friends & family
6. Expanding Your Reach
• Connect with people you know
• Re-connect with old friends, classmates,
former co-workers
• Make interactions personal
7. Add a Profile Photo
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Don’t have a profile photo, add one
Don’t like the one you have, update it
Make sure it’s professional
You are leaving digital footprints
Rules of thumb for posts…
8. Complete Your Profile
• Your profile shows a percentage of
completion
– Make sure it’s 100%
• This could take a while
• 60 minute split over several sessions should do it
• Think of this as your billboard on the web
• Certifications & accomplishments
9. Connect with Friends & Family
• Who has a greater interest in your
success?
• Their networks could yield valuable
connections or referrals
10. Connect with College Classmates
• They could help you connect with client or
prospects
• You don’t know who they’ve connected
with since your college days
11. Connect with Affinity Groups
MACPA
PICPA
QuickBooks® Certified ProAdvisors®
You’ll get useful posts
You can also make useful posts
12. Connect with Your Co-workers
• Synergies
• Leveraging personal networks
• Multiplication: 200 * 150 = 30,000
– Intra-company N/W >= 30K people
– Who do you know…
– Prospects for Joel, Kristi, Steve L?
13. Connect with Your Clients (& Prospects)
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Great way of keeping them informed
Regular updates keep them engaged
Communicate tips, tricks & FAQs
Posts for your blog, other content
14. Follow Your Company Page
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It expands your page’s reach
Commit to regular posts
Get your clients to follow our page
Get your network to follow you page
More followers = > visibility for page
Don’t have a Co page?
15. Follow Your Clients’ Pages
• Learn more about them
• Research them before you engage
• Profile your prospects
16. Ask for Recommendations
• Seek recommendations from clients
• Value of advertising is being eroded by
recommendations
• Formal recommendations versus
endorsements
18. Why LinkedIn can be great to
promote your business
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All your connections have an opportunity to follow
your business. Do they?
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If they follow the link to your company, will they find
something compelling?
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They’ll form an opinion. Will it be positive?
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Is there a reason you wouldn’t want to take
advantage of this opportunity?
19. Why LinkedIn can be great to
promote your business
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Company Pages provide a forum for showcasing
your firm’s products & services
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This is a great vehicle where prospects can learn
about your products and services
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More importantly – they can also learn what your
CUSTOMERS say about your products & services
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LinkedIn jobs appear in search results & on Twitter
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LinkedIn is its own search engine for finding jobs
and companies
20. Why LinkedIn can be great to
promote your business
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It’s free – why not HELP your prospects, leads and
potential employees find you?
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LinkedIn updates on your company page reach all
followers – whether informational or promotional
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Updates can also involve calls to action
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Services/Products and include calls to action
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Services/Products can include client
recommendations & video testimonials
25. Target & Wish List Accounts
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Learn more about them
Follow the page
Gain insight on firm management
Connect with folks to whom they’re
connected
26. Use LinkedIn for Research
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Competitors
Prospects
Industry segments, niches
Who your clients are connected to
– Referral opportunities
(alumni groups, professional associations, chambers of commerce, leadership development programs like Leadership Washington County) When sending a connection request, modify the standard message with something personal.
“It was great meeting you yesterday at the Hagerstown Chamber’s Learning Lunch Hour at Bulls & Bears. I’d like to add you to my network.”
Add a profile photo – don’t show up to the party with a bag over your head
If you’re serious about networking, consider a professional head shot
No pictures with beer bongs, please
Don’t be snarky, don’t spam
Could a company LinkedIn page be part of your firm’s future
LinkedIn is the 3rd largest search engine on the planet… any more questions?