This is a presentation done March 26, 2015 in Tulsa Oklahoma for the Tulsa Home Builders Association Council by Mike Koehler, President of Smirk New Media. This is an overview of effective uses of social media, how to develop and display social media and other digital content; how to develop an effective social media strategy; and how to use boosted Facebook posts and effective social media metric targeting.

1. SOCIAL MEDIA
& BUSINESS
Tulsa Home Builders
March 26, 2015
Mike Koehler, Smirk New Media

2. DEFINING
SOCIAL
MEDIA
Using online platforms to
connect people with others -
friends, fans, brands - and to
share knowledge and
information important to them.

3. 380,000Number of active Facebook users in Tulsa.
Social media numbers continue to grow.

5. NOT A MAYBE.
NOW A MUST.
Consumers are spending 3 hours per day on social media.
It’s there where research starts. Brand reputations are decided.

6. AUDIENCE
DRIVES
PLATFORM
DRIVES
CONTENT
DRIVES
ENGAGEMENT
DRIVES
BUSINESS
A SOCIAL
MEDIA
STRATEGY

7. WHAT DO
THEY
WANT?
Your
stories.

8. Place your screenshot here
WHAT’S CONTENT?
SHOW OFF
YOUR WORK
Social platforms like
Houzz and Pinterest
allow you to display
your work and give
another outlet where
prospects can find you.

9. Place your screenshot here
WHAT’S
CONTENT?
HOW DO YOU DO
WHAT YOU DO?
Explain what makes
you unique with
consistent posts.
Be a part of the daily
digital lives of potential
clients.

10. ONCE YOU HAVE CONTENT.
DELIVER IT WITH DATA.
What delivers the real power of digital marketing is metrics.
You can target by who they are, where they are, what they like and what
they are talking about.

11. SOCIAL
MEDIA AD
TARGETING
AND
BOOSTED
POSTS
LIKES LOCATIONDEMO

12. “62% of companies said that social
media had become more important as
a source of leads in the past six
months.

13. THANKS!
Any questions?

14. Smirk New Media
smirknewmedia.com
mike@smirknewmedia.com
405-596-6592
@mkokc
CONTACT US

15. CREDITS
Special thanks to all the people who made and released these
awesome resources for free:
▸ Simple line icons by Mirko Monti
▸ E-commerce icons by Virgil Pana
▸ Streamline iconset by Webalys
▸ Presentation template by SlidesCarnival
▸ Photographs by Death to the Stock Photo (license)