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        TO
 31ST OC IVE A
         E
 AND REC OUNT
 £300 DISC

                                             SMi present their 15th annual conference…
 E&P Information & Data Management
                                   Managing unstructured data for business intelligence
                                                        and commercial opportunities
                                                                 Wednesday 6th & Thursday 7th February, 2013
                                                                 Copthorne Tara Hotel, Kensington, London, UK

                                             KEY SPEAKERS INCLUDE:
                                             Jeanette Yuile                                Mario Marco Fiorani
                                             Head of Sub-Surface Data Management -         Manager - TS Services for Exploration
                                             Europe                                        and Subsidiaries
                                             Shell                                         ENI - E&P Division
                                             Kishore Yedlapalli                            Malcolm Bryce Borthwick
                                             Global Data Quality Consultant                Data & Information Manager
                                             Shell                                         GDF SUEZ E&P
                                             James Whelan                                  Jess Kozman
                                             Project Manager/Information Protection        Regional Manager, E&P Applications -
                                             Advisor                                       Information Management
                                             ExxonMobil Exploration                        Mubadala Petroleum
                                             David Lloyd                                   Luis Manuel Mateos Gutiérrez
                                             Portfolio Manager                             IM Lead
                                             GDF SUEZ E&P                                  Pemex E&P
                                             Flemming Rolle                                Tom Owen
                                             Manager, Information and Application          Consultant
                                             Systems                                       International Association of Oil & Gas
                                             Dong                                          Producers

                                             KEY BENEFITS OF ATTENDING:
                                             • Utilise 3-D and 4-D seismic imaging for higher recovery rates
                                             • Increase operational efficiency through real-time data collection
                                             • Improve CAEX interpretation for more accurate well placement
                                             • Harness seismological and geological data from multiple sources to increase successful
                                               recovery
                                             • Extend the lives of oil and gas fields by achieving optimal recovery of oil-in-place
                                             • Mitigate risks, reduce costs and make more effective decisions with subsurface data


                          PLUS THREE INTERACTIVE PRE–CONFERENCE WORKSHOPS
                                              Tuesday 5th February, 2013

        Workshop A:                                 Workshop B:                                     Workshop C:
Document Control for Oil and Gas                 How to Survive a Petrel                     Improving E&P Data Quality
    Nigel Loadman, Senior Information              Implementation                            Paul Duller, IM Consultancy Services
        Management Advisor, Tribal          Ed Evans, Chief Executive Officer, NDB                     Director, Tribal
             8.30am - 12.40pm                          8.30am - 12.40pm                               1.30pm - 5.40pm


                                                      Sponsored by:




                                        REGISTER ONLINE AT:
                www.eandpinfodatamanagement.co.uk
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
E&P Information & Data Management
Day One | Wednesday 6th February 2013                                                                                                     www.eandpinfodata

8.30    Registration and Coffee                                                           12.10   The rise of industrial big data
                                                                                                  • The challenges of harnessing of Industrial Big Data
9.00    Chairmen’s Opening Remarks                                                                • What critical information companies can obtain by managing Industrial
        Femming Rolle, Manager Information and Application Systems, Dong                            Big Data
        E&P Norge                                                                                 • The benefits that solutions like advanced historians can offer enterprises,
        Robert Winsloe, President, Digital Earth                                                    such as the use of real-time and historical process data, to provide
                                                                                                    critical insights for faster operational decisions and continuous innovation
              Standards, Processes and Policy Developments                                        Brian Courtney, General Manager, Operations Data Management, GE
                                                                                                  Intelligent Platforms
9.10    OGP ‘P’ formats update
                                                                                          12.50   Networking Lunch




                                                                        OPENING ADDRESS
        • Reason for update
        • Formats updated                                                                 1.50    Geology to your desktop™
        • Update process                                                                          • Ways of communicating drill cuttings information to shore using WITSML
        • Summary major changes                                                                     protocol
          - Record formatting                                                                     • Using real time drill cuttings information for geo-steering, pore pressure
          - Time references                                                                         monitoring and formation evaluation
          - Unit references                                                                       • Using human beings to analyse drill cuttings
          - Coordinate reference systems                                                          Samit Sengupta, Managing Director, Geologix
          - Extensible fields
          - Quality measures                                                                           The Future of E&P Data and Information Management
        Tom Owen, Consultant, International Association of Oil & Gas
        Producers (OGP)                                                                   2.30    Measuring information management value in an evolving organisation




                                                                                                                                                                            CASE STUDY
                                                                                                  • Using industry standard metrics to track business value
9.50    Standards leadership council. Standards communities come                                  • Identifying “quick win” implementations to align with
        together - but can they do this in harmony?                                                  corporate growth strategy
        • These societies all set exchange standards that are used in the                         • Balancing capability maturity against complexity
          upstream and midstream oil and gas sector. Some of these are                            • Moving from an evolved to an engineered information
          dedicated societies and some address a wider field. The Standards                          management culture
          Leadership Council has been formed to study the points at which                         Jess Kozman, Regional Manager, E&P Applications
                                                                                                  - Information Management, Mubadala Petroleum
          data and standards join. The initial aim of this group is to ensure
          that the various bodies are referring to the same external standard             3.10    Afternoon Tea
          to assist in improved integration of data and workflows.
          - Energistics                                                                   3.30    PEMEX E&P data management project - the present and coming




                                                                                                                                                                            CASE STUDY
          - MIMOSA                                                                                future
          - The Open Geospatial Consortium (OGC)                                                  • Project organization
          - The OPC Foundation                                                                    • Project architecture
          - OGP International Oil and Gas Producers Association                                   • Project mechanism
          - PIDX International                                                                    • Next steps
          - The Pipeline Open Data Standard Association (PODS)                                    • Conclusion
          - POSC Caesar Association (PCA)                                                         Luis Manuel Mateos Gutiérrez, IM Lead, Pemex E&P
          - The Professional Petroleum Data Management Association (PPDM)
          - The Society of Exploration Geophysicists (SEG)                                4.10    The evolution of data management




                                                                                                                                                                           PANEL DISCUSSION
        Jill Lewis, Chair, Technical Standards Committee, SEG and MD Troika                       The oil industry and technologies have evolved over the past
        International                                                                             decades. Applications are becoming increasingly user friendly, while
                                                                                                  geoscientists and engineers are being asked to evaluate
10.30   Morning Coffee                                                                            opportunities and make business decisions at ever increasing rates.
                                                                                                  Panellists will address topics affecting stakeholders including:
                    Innovation, Big Data and Technology                                           • How have our data challenges changed in terms of data volumes
                                                                                                    and quality?
                                                                                                  • Do these challenges dictate differing support models?
10.50   Session details to be announced
                                                                                                  • Which works better - a centralised or distributed DM support
        A senior representative from Halliburton – Landmark Software &                              model?
        Services                                                                                  • How can we change business behaviors around data management?
                                                                                                  Jeanette Yuile, Head of Sub-Surface Data Management - Europe, Shell
11.30   Data management and emergency response
                                                                           CASE STUDY




                                                                                                  James Whelan, Project Manager/Information Protection Advisor,
        • Trusted quality data management                                                         ExxonMobil Exploration Company
        • Sharing Shell's Europe success story                                                    Femming Rolle, Manager Information and Application Systems, Dong
        • Leading the way- changing business attitudes to data                                    E&P Norge
          management                                                                              Robert Winsloe, President, Digital Earth
        Jeanette Yuile, Head of Sub-Surface Data Management
        - Europe, Shell                                                                   4.40    Chairman's Closing Remarks and Close of Day One



                 Register online at www.eandpinfodatamanagement.co.uk • Alternatively fax your regis
              Delegate Geographical Breakdown 2012




                       PIE CHART HERE                                                                Want to know how you can get involved?
                                                                                                  Interested in promoting your energy services
                                                                                                                  to this market?
                                                                                                           Contact Kiran Sharma, SMi Marketing on
                                                                                                  +44 (0) 20 7827 6050 or email ksharma@smi-online.co.uk
amanagement.co.uk                                                                Day Two | Thursday 7th February 2013

     8.30    Re-Registration and Coffee                                                         12.10   Networking Lunch

     9.00    Chairman's Opening Remarks                                                                                 Integration and Interoperability
             Robert Winsloe, President, Digital Earth

                   Structured and Unstructured Data Management                                  1.40    Architectural Styles and Frameworks
                                                                                                        • How to architect integrated applications and data to serve the
     9.10    Enterprise data quality: a holistic approach                                                 business needs?




                                                                               ADDRESS
                                                                               OPENING
             • Poor data quality can cost companies 15% to 25%
                                                                                                        • Case studies of successful architectural styles from other industries
               (or more) of their operating budget
             • Practical approaches to reduce these costs                                               • Recommendations to implement comprehensive solutions within E&P
             • An enterprise-level holistic data quality program                                        Majid Al Shehry, Application Architecture Specialist, Saudi Aramco
             • How to unlock extra hidden value by process data quality
               management                                                                       2.20    SSDQI: A successful DM project (but just the beginning!)




                                                                                                                                                                           CASE STUDY
             • How to build powerful and effective data quality dashboards
             Kishore Yedlapalli, Global Data Quality Consultant, Shell                                  • How successful project management has delivered
                                                                                                          a valuable outcome
     9.50    Standards collaboration in the upstream industry                                           • How working with together the business has made this
             • Energistics are facilitating a series of data exchange standards                           a success
               development projects that cross oilfield business processes                              • How it has raised the profile of DM and its importance
             • Working towards a goal of seamless end-to-end data exchange
               between drilling, production and reservoir management; a                                 • How this is only the start of a journey; more exciting
               completions data exchange object for drilling and production, a                            integration to come
               production reporting object between production and regulatory                            David Lloyd, Portfolio Manager & Malcolm Bryce Borthwick,
               and a Standards DevKit across WITSML, PRODML and RESQML to                               Data & Information Manager, GDF SUEZ E&P UK Ltd
               ease in adopting standards.
             • In addition, Energistics is one of the founding members of the
               Standards Leadership Council collaborating with ten other oil and                3.00    Afternoon Tea
               gas related standards bodies to avoid duplication of efforts and to
               develop joint standards in areas such as drilling automation,                    3.20    Overview of geoscience data management within




                                                                                                                                                                           CASE STUDY
               seismic data velocities and units of measure.                                            ExxonMobil
             Jerry Hubbard, President and CEO, Energistics
                                                                                                        • Vision - Establish an environment where geoscientists
     10.30   Morning Coffee                                                                               can easily preserve, find, reuse and enhance trusted data
                                                                                                          information and knowledge to produce quality resources
     10.50   Accessing worldwide E&P data through a proprietary web GIS                                 • Global standard environment
             application at Eni                                                                         • Components of a successful data environment - people,
             • Accessing E&P data at Eni’s locations worldwide and at
               headquarters.                                                                              technology and processes
             • The GIS application, also called Infoshop Maps, integrates                               • Projects in the business to improve both data quantity and quality
               cartographic data coming from cloud services with business                               • Projects in IT to provide tools enabling the people and processes
               intelligence and the enterprise search engine.                                           James Whelan, Project Manager/Information Protection
             • InfoShop Maps enables a federated search by searching the                                Advisor, ExxonMobil Exploration Company
               enterprise geo-databases and various repositories storing data
               and documents.
             • End users are enabled to browse proprietary maps, maps on the                    4.00    The business process efficiencies from the implementation
               cloud and retrieve all documents, physical data and information                          of eBusiness standards
               pertinent to the current area of interest that meets the specified                       • First an enterprise needs "e-enable" its own organisation
               keywords.
                                                                                                          and then its supply chain; what needs to happen internally
             • Infoshop Maps is now the sole point of access to corporate information
               and the enterprise GIS system within the E&P division.                                     and externally, evaluating everyones' capabilities.
             Mario Marco Fiorani, Manager - TS Services for Exploration and                             • The simple wins - reducing paper and avoiding double
             Subsidiaries, ENI - E&P Division                                                             entry of data
             Carlo Garbujo, IT Technical Project Leader, ENI – E&P Division                             • e-Enabling your supply chain is a natural evolution once
     11.30   A case study on replacing Finder with a PPDM-based data                                      internal systems and processes have been E-Enabled.
                                                                                   CASE STUDY




             management solution                                                                          The benefits
             • How to replace a Finder implementation with a PPDM                                       • The goals - Spend analytics, business intelligence and
               based solution                                                                             intelligent sourcing
             • Migrating well header data, digital logs, geological                                     Dave Wallis, Executive Committee member and Chair
               information and legal location information
             • Major steps involved and final statistics                                                of Marketing, PIDX International
             Brandon Schroeder, Director Data Management Product
             Marketing and Business Development, Neuralog                                       4.40    Chairman’s Closing Remarks and Close of Day Two



stration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 • GROUP DISCOUNTS AVAILABLE

                                                                                Supported by
HALF-DAY PRE CONFERENCE WORKSHOPS
                                                                                   Tuesday 5th February, 2013

                                                                     A: Document Control for Oil and Gas
                                                                                              8.30am - 12.40pm

Workshop Overview:
This workshop introduces the fundamentals of document control good practice. After introducing the basic concept of                   Agenda:
document control, the workshop develops the concepts, discusses the risks and issues, requirements for an effective                   8.30    Registration and coffee
system and ways to improve the current document control processes within your organisation. Delegates will also be
introduced to some of the wider issues that can impact the levels of success when operating document control systems                  9.00    Introducing Document Control
and approaches At the end of this workshop delegates will leave with a thorough introduction of the need and concepts of                      • Introducing the concepts
document control, how to create Document Control processes and make improvements.                                                             • Document management, records management
                                                                                                                                                and document control
About the workshop leader:                                                                                                                    • Why document control?
             Mr Nigel Loadman                                    Any employee who would benefit from a greater                                • Risks and issues
             Nigel is a Senior Information Management            understanding of the impact of document control, the                         • Case studies of poor document control
             Advisor at Tribal. His main area of interest,       part they play in the existing document control process              10.00   What needs to be controlled
             focus and specialism throughout his career          and the benefits of implementing effective document                          • Version control and document numbering
             has been the governance and control of              control.                                                                     • Impact of external authorities and regulations
             critical documents and records and has                                                                                           • Introduction to ISO 9001 quality system
written corporate strategies focussing on such diverse           About The Tribal Group                                                       • Standards and deliverables
areas as Enterprise Content Management, Records                                      The Tribal Group plc. is one of the UK’s
Management, Information Governance and Digital Asset                                 leading information management                   11.20   Coffee break
Management.                                                                          solutions companies. It employs over             11.40      Making Improvements
                                                                 1500 staff and operates from a network of offices across                        • Getting help and guidance
Who should attend and why:                                       the UK. Tribal have extensive experience of conducting                          • Putting together an improvement plan
Attendance at this workshop would be ideal for:                  international assessment and training programmes. In the                        • Why improvements fail
New starters who need to gain a clear understanding of           last 12 years Tribal has successfully completed over 1,000                      • Managing progress
the need, benefits and method of Document Control                information management-related projects, in over 20                             • Establishing control
process and procedure.                                           countries.                                                                      • Sustaining control
Members of project teams who require access to                                                                                        12.40      End of workshop
controlled documents.



                                                           B: How to Survive a Petrel Implementation
                                                                                            8.30am - 12.40pm

How to Survive a Petrel Implementation...                                                                                           Agenda:
- for those who have implemented or are thinking of implementing Petrel.                                                            8.30    Registration and coffee
Petrel is the lead application in the thoughts of subsurface geoscientists and engineers. Petrel is increasingly being
                                                                                                                                    9.00    An Effective Software Portfolio
considered as the ‘backbone’ or ‘platform’ around which a company’s technical systems environment is built. This interactive
                                                                                                                                            • Alignment with the business
workshop examines what it takes to extract the business value from a highly technical software implementation. Though
                                                                                                                                            • Support, data framework and infrastructure
implementing Petrel is relatively straightforward, the value from the software implementation is only apparent when
                                                                                                                                            • Value of the software to the business
customers find and develop more hydrocarbons. There can be years between these two stages but, if the cycle is shortened,
the value of the software and other support services increases. This workshop examines the challenge of how to get more             10.00 Examples from the Field – companies large and small
quickly to the value.                                                                                                                       • Resistance
                                                                                                                                              Petrel in the portfolio
• How Petrel breaks all the rules                                 • What are the things you should be doing and what                        • What to do with all the data?
• How is technical software of value to the business                should you stop doing to achieve a successful                           • Big-bang versus creeping implementation
• How do you reduce the time it takes to deliver the value          implementation?
                                                                                                                                    11.20 Coffee break
About the workshop leader:                                                                                                          11.40     Faster to the Value …
              Richard Grant, Senior Consultant, NDB              working closely with clients is mutually beneficial and the                  • Large-scale change – whilst picking seismic
              Partner                                            best way to shape NDB’s offering.                                            • Skills and competencies
              Richard is a Geologist who began his career                                                                                     • Measuring success
              in mining in Canada. He has wide experience        About NDB                                                          12.40     Summary and lessons learned
              of ‘earth sciences’ technology from this work                            As a software neutral services and
              in mining, environmental and GIS.          An                            consultancy company, NDB is
experienced project manager and technology                                             pleased to be considered a trusted
implementer, Richard is an expert in understanding how                                                                             NDB’s commitment to excellence in subsurface systems
                                                                                       partner by our clients in driving
software supports the business process, the challenges of                                                                          means we will continue finding innovative approaches to
                                                                                       increasing value from petro-technical
integrating software and plugs-ins and how software                                                                                new challenges and will bring the best people available to
                                                                 systems and services. We offer:
vendors’ licence their products.                                                                                                   the delivery team.
                                                                 • Unique industry knowledge and insight
                                                                 • Credibility and capability based on successful delivery
             Ed Evans, Senior Consultant, CEO                                                                                      NDB has worked with BP, BG Group, Shell, Woodside,
                                                                 • Excellent working relationships with subsurface and IT
             With a background in Geology and IT systems                                                                           Tullow Oil, Total E&P, ConocoPhillips, Cairn Energy, Hess,
                                                                   teams
             analysis Ed has been working in E&P IT                                                                                Statoil, Nexen, PetroCanada, ADCO, Halliburton, ENI,
                                                                 • Flexibility and responsiveness in dealing with
             systems for more than 20 yrs. Ed is one of the                                                                        Schlumberger amongst others.
                                                                   'unstructured' business problems
             founders of NDB, whose ethos is that


                                                                    C: Improving E&P Data Quality
                                                                                        1.30pm - 5.40pm

Workshop Overview:                                                                                                                  Agenda:
This workshop provides a clear understanding of the nature, origin and quality of different types of data and the use of quality    1.30    Registration and coffee
control, quality assurance and audit procedures to ensure the correctness (or accuracy) of the data. It also demonstrates how
these elements can be brought together as the basis of a reliable 8 - point Action Plan and data quality strategy.                  2.00    Introducing Data Quality
                                                                                                                                            This section provides an overview of the issues and
                                                                                                                                            challenges of managing data quality in the petroleum sector
Topics covered:                                                   About the workshop leader:
                                                                                                                                            • Introducing the concepts
• Introduction to data quality                                                  Dr Paul Duller
                                                                                                                                            • Sources of error
• Sources of error and integrity analysis                                       Paul is the Consultancy Director for Tribal.
                                                                                                                                            • Risks and issues
• Tracking and fixing data quality errors                                       He is an international records management
• Different approaches to data quality:                                         specialist, a chartered scientist, Director and     3.00    Approaches to Data Quality
  The quality guru’s                                                            Previous past chairman of the UK                            This section introduces the main components and different
• Metadata standards, case histories and new                                    Information & Records Management Society,                   approaches to Data Quality
  technologies                                                                  publishes extensively in the field of                       • Metadata standards
• The 8 point action plan                                         information, records and knowledge management and                         • Quality guru’s
                                                                  author of over 7 public information governance and records                • Case histories
Who should attend and why:                                        management training courses.                                              • New technologies
This workshop is intended for delegates with no                                                                                     4.20    Coffee break
previous knowledge of Data Quality and is designed to             About The Tribal Group
provide attendees with a clear understanding of the                                  The Tribal Group plc. is one of the UK’s       4.40      Making Improvements
nature, origin and quality of different types of data and                            leading information management                           This section considers how to make improvements to data
the use of quality control, quality assurance and audit                              solutions companies. It employs over                     quality and discusses the techniques to address them. Key
procedures to ensure the correctness (or accuracy) of             1500 staff and operates from a network of offices across                    topics include:
the data.                                                         the UK. Tribal have extensive experience of conducting                      • Tracking and fixing data quality errors
                                                                  international assessment and training programmes. In the                    • The 8 point action plan
                                                                  last 12 years Tribal has successfully completed over 1,000                  • Sustaining quality
                                                                  information management-related projects, in over 20               5.40      End of workshop
                                                                  countries.
Sponsored by
                                   GE Intelligent Platforms
                                   GE Intelligent Platforms is an experienced high-performance technology company and a global
                                   provider of software, control systems, services, and expertise in automation and embedded
                                   computing. We offer a unique foundation of agile, advanced and ultra-reliable technology to help
                                   businesses around the world optimize their operations. For more information, please visit:
                                   www.ge-ip.com/operations-data-management

                                   Geologix
                                   Geologix has served the international oil and gas exploration industry since its inception in 1994.
                                   Our small, globally-distributed team of geoscientists, engineers and software developers
                                   provide user-led, integrated software and services that include well log authoring, data
                                   management and real-time monitoring. For more information, please visit: www.geologix.com

                                   Halliburton –Landmark Software & Services
                                   For more than 25 years, Landmark has been providing solutions to E&P challenges through the
                                   continuous development and enhancement of our leading high-science software and technology
                                   services. Landmark's integrated software and services help the upstream oil and gas industry
                                   turn critical information into useful knowledge. With this knowledge, our clients can see further,
                                   deeper, more accurately and more comprehensively than ever, so they can make better
                                   decisions with less risk than ever. For more information, please visit: www.lgc.com

                                   Neuralog
                                   Neuralog, provides solutions for G&G data management, log & map digitizing, volumetric &
                                   reserves, cross section modeling, contour mapping, well log printing and scanning. NeuraDB is
                                   a PPDM based, master data management solution for well data, logs, maps, reports and
                                   seismic. NeuraDB is designed for structured and unstructured data and integrates with Esri’s
                                   ArcGIS to enable spatial data access. For more information, please visit: www.NeuraDB.com




                                      SPONSORSHIP AND EXHIBITION OPPORTUNITIES
SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company's marketing strategy.
        Should you wish to join the increasing number of companies benefiting from promoting their businesses at our conferences
                            please call: Jules Omura on +44 (0)20 7827 6018 or email jomura@smi-online.co.uk




                                   New for E&P Information and Data
                                   Management 2013: SMi Event Communities
                                   SMi Group is a global events business specialising in   share, engage and network. The SMi Event
                                   business to business conferences, workshops and         Communities will build and expand your
                                   masterclasses.                                          experience beyond the conference, workshop or
                                                                                           Masterclass you attend. Not just another "social
                                   We successfully create and run 250 events every         network”, SMi’s Event Communities have been
                                   year across 6 sectors including Defence and             specifically designed around the needs of our
                                   Security, Energy and Utilities, Finance and             delegates, speakers and sponsors, allowing all of
                                   Pharmaceuticals. We believe in bringing together        our clients to foster longer term relationships
                                   the most knowledgeable experts from across the          with all of the other attendees beyond the three
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                                   network be it in London, Paris or Singapore.
                                                                                           To take part all you need to do is register for this
                                   To further enhance the SMi experience, we have          event.
                                   launched our very own SMi Event Communities.
                                   These will be exclusive, private and secure             SMi Group Communities
                                   communities in which our clients will learn,            Learn Engage Share Network
E&P Information & Data Management
 Conference: Wednesday 6th and Thursday 7th February 2013, Copthorne Tara Hotel, Kensington, London, UK                                                   Workshops: Tuesday 5th February 2013, London, UK

                                                                                              4 WAYS TO REGISTER
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FAX your booking form to +44 (0) 870 9090 712        POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South,
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Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another
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providing that cancellation is made in writing and received at least 28 days prior to the start of the
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conferences documentation via the Document Portal to any delegate who has paid but is unable to
attend for any reason. Due to the interactive nature of the Briefings we are not normally able to
provide documentation in these circumstances. We cannot accept cancellations of orders placed
for Documentation or the Document Portal as these are reproduced specifically to order. If we have
to cancel the event for any reason, then we will make a full refund immediately, but disclaim any
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Alterations: It may become necessary for us to make alterations to the content, speakers, timing,
venue or date of the event compared to the advertised programme.

Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection
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offering complementary products or services. If you have any queries or want to update any of the         VAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on Document
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or visit our website www.smi-online.co.uk/updates quoting the URN as detailed above your
address on the attached letter.                                                                           a registration number for their own country here: ______________________________________

           If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk

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SMi's E&P Information and Data Management

  • 1. R BY REGISTE BER TO 31ST OC IVE A E AND REC OUNT £300 DISC SMi present their 15th annual conference… E&P Information & Data Management Managing unstructured data for business intelligence and commercial opportunities Wednesday 6th & Thursday 7th February, 2013 Copthorne Tara Hotel, Kensington, London, UK KEY SPEAKERS INCLUDE: Jeanette Yuile Mario Marco Fiorani Head of Sub-Surface Data Management - Manager - TS Services for Exploration Europe and Subsidiaries Shell ENI - E&P Division Kishore Yedlapalli Malcolm Bryce Borthwick Global Data Quality Consultant Data & Information Manager Shell GDF SUEZ E&P James Whelan Jess Kozman Project Manager/Information Protection Regional Manager, E&P Applications - Advisor Information Management ExxonMobil Exploration Mubadala Petroleum David Lloyd Luis Manuel Mateos Gutiérrez Portfolio Manager IM Lead GDF SUEZ E&P Pemex E&P Flemming Rolle Tom Owen Manager, Information and Application Consultant Systems International Association of Oil & Gas Dong Producers KEY BENEFITS OF ATTENDING: • Utilise 3-D and 4-D seismic imaging for higher recovery rates • Increase operational efficiency through real-time data collection • Improve CAEX interpretation for more accurate well placement • Harness seismological and geological data from multiple sources to increase successful recovery • Extend the lives of oil and gas fields by achieving optimal recovery of oil-in-place • Mitigate risks, reduce costs and make more effective decisions with subsurface data PLUS THREE INTERACTIVE PRE–CONFERENCE WORKSHOPS Tuesday 5th February, 2013 Workshop A: Workshop B: Workshop C: Document Control for Oil and Gas How to Survive a Petrel Improving E&P Data Quality Nigel Loadman, Senior Information Implementation Paul Duller, IM Consultancy Services Management Advisor, Tribal Ed Evans, Chief Executive Officer, NDB Director, Tribal 8.30am - 12.40pm 8.30am - 12.40pm 1.30pm - 5.40pm Sponsored by: REGISTER ONLINE AT: www.eandpinfodatamanagement.co.uk Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
  • 2. E&P Information & Data Management Day One | Wednesday 6th February 2013 www.eandpinfodata 8.30 Registration and Coffee 12.10 The rise of industrial big data • The challenges of harnessing of Industrial Big Data 9.00 Chairmen’s Opening Remarks • What critical information companies can obtain by managing Industrial Femming Rolle, Manager Information and Application Systems, Dong Big Data E&P Norge • The benefits that solutions like advanced historians can offer enterprises, Robert Winsloe, President, Digital Earth such as the use of real-time and historical process data, to provide critical insights for faster operational decisions and continuous innovation Standards, Processes and Policy Developments Brian Courtney, General Manager, Operations Data Management, GE Intelligent Platforms 9.10 OGP ‘P’ formats update 12.50 Networking Lunch OPENING ADDRESS • Reason for update • Formats updated 1.50 Geology to your desktop™ • Update process • Ways of communicating drill cuttings information to shore using WITSML • Summary major changes protocol - Record formatting • Using real time drill cuttings information for geo-steering, pore pressure - Time references monitoring and formation evaluation - Unit references • Using human beings to analyse drill cuttings - Coordinate reference systems Samit Sengupta, Managing Director, Geologix - Extensible fields - Quality measures The Future of E&P Data and Information Management Tom Owen, Consultant, International Association of Oil & Gas Producers (OGP) 2.30 Measuring information management value in an evolving organisation CASE STUDY • Using industry standard metrics to track business value 9.50 Standards leadership council. Standards communities come • Identifying “quick win” implementations to align with together - but can they do this in harmony? corporate growth strategy • These societies all set exchange standards that are used in the • Balancing capability maturity against complexity upstream and midstream oil and gas sector. Some of these are • Moving from an evolved to an engineered information dedicated societies and some address a wider field. The Standards management culture Leadership Council has been formed to study the points at which Jess Kozman, Regional Manager, E&P Applications - Information Management, Mubadala Petroleum data and standards join. The initial aim of this group is to ensure that the various bodies are referring to the same external standard 3.10 Afternoon Tea to assist in improved integration of data and workflows. - Energistics 3.30 PEMEX E&P data management project - the present and coming CASE STUDY - MIMOSA future - The Open Geospatial Consortium (OGC) • Project organization - The OPC Foundation • Project architecture - OGP International Oil and Gas Producers Association • Project mechanism - PIDX International • Next steps - The Pipeline Open Data Standard Association (PODS) • Conclusion - POSC Caesar Association (PCA) Luis Manuel Mateos Gutiérrez, IM Lead, Pemex E&P - The Professional Petroleum Data Management Association (PPDM) - The Society of Exploration Geophysicists (SEG) 4.10 The evolution of data management PANEL DISCUSSION Jill Lewis, Chair, Technical Standards Committee, SEG and MD Troika The oil industry and technologies have evolved over the past International decades. Applications are becoming increasingly user friendly, while geoscientists and engineers are being asked to evaluate 10.30 Morning Coffee opportunities and make business decisions at ever increasing rates. Panellists will address topics affecting stakeholders including: Innovation, Big Data and Technology • How have our data challenges changed in terms of data volumes and quality? • Do these challenges dictate differing support models? 10.50 Session details to be announced • Which works better - a centralised or distributed DM support A senior representative from Halliburton – Landmark Software & model? Services • How can we change business behaviors around data management? Jeanette Yuile, Head of Sub-Surface Data Management - Europe, Shell 11.30 Data management and emergency response CASE STUDY James Whelan, Project Manager/Information Protection Advisor, • Trusted quality data management ExxonMobil Exploration Company • Sharing Shell's Europe success story Femming Rolle, Manager Information and Application Systems, Dong • Leading the way- changing business attitudes to data E&P Norge management Robert Winsloe, President, Digital Earth Jeanette Yuile, Head of Sub-Surface Data Management - Europe, Shell 4.40 Chairman's Closing Remarks and Close of Day One Register online at www.eandpinfodatamanagement.co.uk • Alternatively fax your regis Delegate Geographical Breakdown 2012 PIE CHART HERE Want to know how you can get involved? Interested in promoting your energy services to this market? Contact Kiran Sharma, SMi Marketing on +44 (0) 20 7827 6050 or email ksharma@smi-online.co.uk
  • 3. amanagement.co.uk Day Two | Thursday 7th February 2013 8.30 Re-Registration and Coffee 12.10 Networking Lunch 9.00 Chairman's Opening Remarks Integration and Interoperability Robert Winsloe, President, Digital Earth Structured and Unstructured Data Management 1.40 Architectural Styles and Frameworks • How to architect integrated applications and data to serve the 9.10 Enterprise data quality: a holistic approach business needs? ADDRESS OPENING • Poor data quality can cost companies 15% to 25% • Case studies of successful architectural styles from other industries (or more) of their operating budget • Practical approaches to reduce these costs • Recommendations to implement comprehensive solutions within E&P • An enterprise-level holistic data quality program Majid Al Shehry, Application Architecture Specialist, Saudi Aramco • How to unlock extra hidden value by process data quality management 2.20 SSDQI: A successful DM project (but just the beginning!) CASE STUDY • How to build powerful and effective data quality dashboards Kishore Yedlapalli, Global Data Quality Consultant, Shell • How successful project management has delivered a valuable outcome 9.50 Standards collaboration in the upstream industry • How working with together the business has made this • Energistics are facilitating a series of data exchange standards a success development projects that cross oilfield business processes • How it has raised the profile of DM and its importance • Working towards a goal of seamless end-to-end data exchange between drilling, production and reservoir management; a • How this is only the start of a journey; more exciting completions data exchange object for drilling and production, a integration to come production reporting object between production and regulatory David Lloyd, Portfolio Manager & Malcolm Bryce Borthwick, and a Standards DevKit across WITSML, PRODML and RESQML to Data & Information Manager, GDF SUEZ E&P UK Ltd ease in adopting standards. • In addition, Energistics is one of the founding members of the Standards Leadership Council collaborating with ten other oil and 3.00 Afternoon Tea gas related standards bodies to avoid duplication of efforts and to develop joint standards in areas such as drilling automation, 3.20 Overview of geoscience data management within CASE STUDY seismic data velocities and units of measure. ExxonMobil Jerry Hubbard, President and CEO, Energistics • Vision - Establish an environment where geoscientists 10.30 Morning Coffee can easily preserve, find, reuse and enhance trusted data information and knowledge to produce quality resources 10.50 Accessing worldwide E&P data through a proprietary web GIS • Global standard environment application at Eni • Components of a successful data environment - people, • Accessing E&P data at Eni’s locations worldwide and at headquarters. technology and processes • The GIS application, also called Infoshop Maps, integrates • Projects in the business to improve both data quantity and quality cartographic data coming from cloud services with business • Projects in IT to provide tools enabling the people and processes intelligence and the enterprise search engine. James Whelan, Project Manager/Information Protection • InfoShop Maps enables a federated search by searching the Advisor, ExxonMobil Exploration Company enterprise geo-databases and various repositories storing data and documents. • End users are enabled to browse proprietary maps, maps on the 4.00 The business process efficiencies from the implementation cloud and retrieve all documents, physical data and information of eBusiness standards pertinent to the current area of interest that meets the specified • First an enterprise needs "e-enable" its own organisation keywords. and then its supply chain; what needs to happen internally • Infoshop Maps is now the sole point of access to corporate information and the enterprise GIS system within the E&P division. and externally, evaluating everyones' capabilities. Mario Marco Fiorani, Manager - TS Services for Exploration and • The simple wins - reducing paper and avoiding double Subsidiaries, ENI - E&P Division entry of data Carlo Garbujo, IT Technical Project Leader, ENI – E&P Division • e-Enabling your supply chain is a natural evolution once 11.30 A case study on replacing Finder with a PPDM-based data internal systems and processes have been E-Enabled. CASE STUDY management solution The benefits • How to replace a Finder implementation with a PPDM • The goals - Spend analytics, business intelligence and based solution intelligent sourcing • Migrating well header data, digital logs, geological Dave Wallis, Executive Committee member and Chair information and legal location information • Major steps involved and final statistics of Marketing, PIDX International Brandon Schroeder, Director Data Management Product Marketing and Business Development, Neuralog 4.40 Chairman’s Closing Remarks and Close of Day Two stration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 • GROUP DISCOUNTS AVAILABLE Supported by
  • 4. HALF-DAY PRE CONFERENCE WORKSHOPS Tuesday 5th February, 2013 A: Document Control for Oil and Gas 8.30am - 12.40pm Workshop Overview: This workshop introduces the fundamentals of document control good practice. After introducing the basic concept of Agenda: document control, the workshop develops the concepts, discusses the risks and issues, requirements for an effective 8.30 Registration and coffee system and ways to improve the current document control processes within your organisation. Delegates will also be introduced to some of the wider issues that can impact the levels of success when operating document control systems 9.00 Introducing Document Control and approaches At the end of this workshop delegates will leave with a thorough introduction of the need and concepts of • Introducing the concepts document control, how to create Document Control processes and make improvements. • Document management, records management and document control About the workshop leader: • Why document control? Mr Nigel Loadman Any employee who would benefit from a greater • Risks and issues Nigel is a Senior Information Management understanding of the impact of document control, the • Case studies of poor document control Advisor at Tribal. His main area of interest, part they play in the existing document control process 10.00 What needs to be controlled focus and specialism throughout his career and the benefits of implementing effective document • Version control and document numbering has been the governance and control of control. • Impact of external authorities and regulations critical documents and records and has • Introduction to ISO 9001 quality system written corporate strategies focussing on such diverse About The Tribal Group • Standards and deliverables areas as Enterprise Content Management, Records The Tribal Group plc. is one of the UK’s Management, Information Governance and Digital Asset leading information management 11.20 Coffee break Management. solutions companies. It employs over 11.40 Making Improvements 1500 staff and operates from a network of offices across • Getting help and guidance Who should attend and why: the UK. Tribal have extensive experience of conducting • Putting together an improvement plan Attendance at this workshop would be ideal for: international assessment and training programmes. In the • Why improvements fail New starters who need to gain a clear understanding of last 12 years Tribal has successfully completed over 1,000 • Managing progress the need, benefits and method of Document Control information management-related projects, in over 20 • Establishing control process and procedure. countries. • Sustaining control Members of project teams who require access to 12.40 End of workshop controlled documents. B: How to Survive a Petrel Implementation 8.30am - 12.40pm How to Survive a Petrel Implementation... Agenda: - for those who have implemented or are thinking of implementing Petrel. 8.30 Registration and coffee Petrel is the lead application in the thoughts of subsurface geoscientists and engineers. Petrel is increasingly being 9.00 An Effective Software Portfolio considered as the ‘backbone’ or ‘platform’ around which a company’s technical systems environment is built. This interactive • Alignment with the business workshop examines what it takes to extract the business value from a highly technical software implementation. Though • Support, data framework and infrastructure implementing Petrel is relatively straightforward, the value from the software implementation is only apparent when • Value of the software to the business customers find and develop more hydrocarbons. There can be years between these two stages but, if the cycle is shortened, the value of the software and other support services increases. This workshop examines the challenge of how to get more 10.00 Examples from the Field – companies large and small quickly to the value. • Resistance Petrel in the portfolio • How Petrel breaks all the rules • What are the things you should be doing and what • What to do with all the data? • How is technical software of value to the business should you stop doing to achieve a successful • Big-bang versus creeping implementation • How do you reduce the time it takes to deliver the value implementation? 11.20 Coffee break About the workshop leader: 11.40 Faster to the Value … Richard Grant, Senior Consultant, NDB working closely with clients is mutually beneficial and the • Large-scale change – whilst picking seismic Partner best way to shape NDB’s offering. • Skills and competencies Richard is a Geologist who began his career • Measuring success in mining in Canada. He has wide experience About NDB 12.40 Summary and lessons learned of ‘earth sciences’ technology from this work As a software neutral services and in mining, environmental and GIS. An consultancy company, NDB is experienced project manager and technology pleased to be considered a trusted implementer, Richard is an expert in understanding how NDB’s commitment to excellence in subsurface systems partner by our clients in driving software supports the business process, the challenges of means we will continue finding innovative approaches to increasing value from petro-technical integrating software and plugs-ins and how software new challenges and will bring the best people available to systems and services. We offer: vendors’ licence their products. the delivery team. • Unique industry knowledge and insight • Credibility and capability based on successful delivery Ed Evans, Senior Consultant, CEO NDB has worked with BP, BG Group, Shell, Woodside, • Excellent working relationships with subsurface and IT With a background in Geology and IT systems Tullow Oil, Total E&P, ConocoPhillips, Cairn Energy, Hess, teams analysis Ed has been working in E&P IT Statoil, Nexen, PetroCanada, ADCO, Halliburton, ENI, • Flexibility and responsiveness in dealing with systems for more than 20 yrs. Ed is one of the Schlumberger amongst others. 'unstructured' business problems founders of NDB, whose ethos is that C: Improving E&P Data Quality 1.30pm - 5.40pm Workshop Overview: Agenda: This workshop provides a clear understanding of the nature, origin and quality of different types of data and the use of quality 1.30 Registration and coffee control, quality assurance and audit procedures to ensure the correctness (or accuracy) of the data. It also demonstrates how these elements can be brought together as the basis of a reliable 8 - point Action Plan and data quality strategy. 2.00 Introducing Data Quality This section provides an overview of the issues and challenges of managing data quality in the petroleum sector Topics covered: About the workshop leader: • Introducing the concepts • Introduction to data quality Dr Paul Duller • Sources of error • Sources of error and integrity analysis Paul is the Consultancy Director for Tribal. • Risks and issues • Tracking and fixing data quality errors He is an international records management • Different approaches to data quality: specialist, a chartered scientist, Director and 3.00 Approaches to Data Quality The quality guru’s Previous past chairman of the UK This section introduces the main components and different • Metadata standards, case histories and new Information & Records Management Society, approaches to Data Quality technologies publishes extensively in the field of • Metadata standards • The 8 point action plan information, records and knowledge management and • Quality guru’s author of over 7 public information governance and records • Case histories Who should attend and why: management training courses. • New technologies This workshop is intended for delegates with no 4.20 Coffee break previous knowledge of Data Quality and is designed to About The Tribal Group provide attendees with a clear understanding of the The Tribal Group plc. is one of the UK’s 4.40 Making Improvements nature, origin and quality of different types of data and leading information management This section considers how to make improvements to data the use of quality control, quality assurance and audit solutions companies. It employs over quality and discusses the techniques to address them. Key procedures to ensure the correctness (or accuracy) of 1500 staff and operates from a network of offices across topics include: the data. the UK. Tribal have extensive experience of conducting • Tracking and fixing data quality errors international assessment and training programmes. In the • The 8 point action plan last 12 years Tribal has successfully completed over 1,000 • Sustaining quality information management-related projects, in over 20 5.40 End of workshop countries.
  • 5. Sponsored by GE Intelligent Platforms GE Intelligent Platforms is an experienced high-performance technology company and a global provider of software, control systems, services, and expertise in automation and embedded computing. We offer a unique foundation of agile, advanced and ultra-reliable technology to help businesses around the world optimize their operations. For more information, please visit: www.ge-ip.com/operations-data-management Geologix Geologix has served the international oil and gas exploration industry since its inception in 1994. Our small, globally-distributed team of geoscientists, engineers and software developers provide user-led, integrated software and services that include well log authoring, data management and real-time monitoring. For more information, please visit: www.geologix.com Halliburton –Landmark Software & Services For more than 25 years, Landmark has been providing solutions to E&P challenges through the continuous development and enhancement of our leading high-science software and technology services. Landmark's integrated software and services help the upstream oil and gas industry turn critical information into useful knowledge. With this knowledge, our clients can see further, deeper, more accurately and more comprehensively than ever, so they can make better decisions with less risk than ever. For more information, please visit: www.lgc.com Neuralog Neuralog, provides solutions for G&G data management, log & map digitizing, volumetric & reserves, cross section modeling, contour mapping, well log printing and scanning. NeuraDB is a PPDM based, master data management solution for well data, logs, maps, reports and seismic. NeuraDB is designed for structured and unstructured data and integrates with Esri’s ArcGIS to enable spatial data access. For more information, please visit: www.NeuraDB.com SPONSORSHIP AND EXHIBITION OPPORTUNITIES SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company's marketing strategy. Should you wish to join the increasing number of companies benefiting from promoting their businesses at our conferences please call: Jules Omura on +44 (0)20 7827 6018 or email jomura@smi-online.co.uk New for E&P Information and Data Management 2013: SMi Event Communities SMi Group is a global events business specialising in share, engage and network. The SMi Event business to business conferences, workshops and Communities will build and expand your masterclasses. experience beyond the conference, workshop or Masterclass you attend. Not just another "social We successfully create and run 250 events every network”, SMi’s Event Communities have been year across 6 sectors including Defence and specifically designed around the needs of our Security, Energy and Utilities, Finance and delegates, speakers and sponsors, allowing all of Pharmaceuticals. We believe in bringing together our clients to foster longer term relationships the most knowledgeable experts from across the with all of the other attendees beyond the three globe in each sector to learn, engage, share and day event for year round engagement. network be it in London, Paris or Singapore. To take part all you need to do is register for this To further enhance the SMi experience, we have event. launched our very own SMi Event Communities. These will be exclusive, private and secure SMi Group Communities communities in which our clients will learn, Learn Engage Share Network
  • 6. E&P Information & Data Management Conference: Wednesday 6th and Thursday 7th February 2013, Copthorne Tara Hotel, Kensington, London, UK Workshops: Tuesday 5th February 2013, London, UK 4 WAYS TO REGISTER www.eandpinfodatamanagement.co.uk FAX your booking form to +44 (0) 870 9090 712 POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South, PHONE on +44 (0) 870 9090 711 Harling House, 47-51 Great Suffolk Street, London, SE1 0BS, UK EARLY BIRD □ Book by 31st October to receive a £300 Early Bird Discount off conference DISCOUNT □ Book by 30th November to receive a £100 Early Bird Discount off conference CONFERENCE PRICES I would like to attend: (Please tick as appropriate) Fee Total □ Conference and 2 workshops £2797.00 + VAT £3356.40 □ Conference and 1 workshop £2198.00 + VAT £2637.60 □ Conference only £1599.00 + VAT £1918.80 Unique Reference Number □ Two workshops £1198.00 + VAT £1437.60 Our Reference LVE-025 □ One workshop £599.00 + VAT £718.80 Workshop A □ Workshop B □ Workshop C □ DELEGATE DETAILS PROMOTIONAL LITERATURE DISTRIBUTION □ Distribution of your company’s promotional Please complete fully and clearly in capital letters. Please photocopy for additional delegates. literature to all conference attendees £999.00 + VAT £1198.80 Title: Forename: Surname: GROUP DISCOUNTS AVAILABLE Job Title: The conference fee includes refreshments, lunch, conference papers and access Department/Division: to the Document Portal containing all of the presentations. 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If payment has not been received then credit card Valid From □□/□□ Expiry Date □□/□□ CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card details will be requested and payment taken before entry to the event. Bookings within 7 days of event require payment on booking. Access to the Document Portal will not be given until payment has been received. Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another delegate to take your place at any time prior to the start of the event. Two or more delegates may Cardholder’s Name: not ‘share’ a place at an event. Please make separate bookings for each delegate. Cancellation: If you wish to cancel your attendance at an event and you are unable to send a Signature: Date: substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, I agree to be bound by SMi's Terms and Conditions of Booking. providing that cancellation is made in writing and received at least 28 days prior to the start of the event. Regretfully cancellation after this time cannot be accepted. We will however provide the Card Billing Address (If different from above): conferences documentation via the Document Portal to any delegate who has paid but is unable to attend for any reason. Due to the interactive nature of the Briefings we are not normally able to provide documentation in these circumstances. We cannot accept cancellations of orders placed for Documentation or the Document Portal as these are reproduced specifically to order. If we have to cancel the event for any reason, then we will make a full refund immediately, but disclaim any further liability. Alterations: It may become necessary for us to make alterations to the content, speakers, timing, venue or date of the event compared to the advertised programme. Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection Act 1998 and we may use this to contact you by telephone, fax, post or email to tell you about other VAT products and services. Unless you tick here □ we may also share your data with third parties offering complementary products or services. If you have any queries or want to update any of the VAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on Document data that we hold then please contact our Database Manager databasemanager@smi-online.co.uk Portal and Literature Distribution for all UK customers and for those EU customers not supplying or visit our website www.smi-online.co.uk/updates quoting the URN as detailed above your address on the attached letter. a registration number for their own country here: ______________________________________ If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk