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MicroStrategy SMiCS

  „Engage or Die“


               Monte Carlo, July 12 - 2011
Disruptive Change	



How social & mobile is changing everything?

        MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Social	
  iCommerce	
  -­‐	
  Drivers	
  


                                                             Social-­‐
                                                             nomics	
  



                                               Long	
  
                                                Tail	
  


                                                                     Tipping	
  Point	
  




3	
                       MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
How to tame the social beast?




             MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Agenda
Tuesday 12th July
12:00   Registration, Lunch and Networking

14:00   Welcome
        Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

14:15   Opening Keynote: “Engage or die!”
        Brian Solis, Book Author, Analyst, Sociologist & Futurist
15:30   Break

16:00   Intelligent Commerce – now!
        Michael J. Saylor, CEO and Founder MicroStrategy

17:15   From CRM to Social CRM
        Don Peppers, Founding Partner Peppers & Rogers

18:15   Social media impacting brands and media spend
        Martin Hubert, CEO eprofessional/Axel Springer group

19:00   Close

22:00   Party - Zelos World



                  MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Agenda
Wednesday 13th July (am)
09:00   Welcome
        Sanju Bansal, Chief Operating Officer, MicroStrategy
09:10   Why you really should “like” facebook
        Tim Campos, CIO, Facebook
09:40   MicroStrategy Social Platform
        Michael J. Saylor, CEO, Founder and President, MicroStrategy
10:10   alert: Maximizing the Potential of Your Facebook Fan Base
        Fernando Gonzalez, Senior Director, alert, MicroStrategy
10:30   Harnessing the Power of Facebook Data (Easier Said than Done!)
        Mark LaRow, Vice President, Products, MicroStrategy
10:50   Customer Awards
        Sanju Bansal, Chief Operating Officer, MicroStrategy
11:15   Social Intelligence Customer Case: Guess? inc
        Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc
11:30   Social Intelligence Customer Case: M2Beauté
        Frank Zurlino, Managing Partner, Horn & Company
11:45   How to implement a social media strategy
        Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group
12:30   How to convert fans into “Superfans” and why you should
        Don Peppers, Founding Partner Peppers & Rogers
13:15   Lunch




                    MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
Agenda
Wednesday 13th July (pm)
14:15   Introduction & moderation
        Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group

14:30   Demystifying Facebook Marketing
        Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy

15:15   Social Intelligence for Retailers
        Christian Pereira, Senior Director Sales Social Media, MicroStrategy

16:00   Social Intelligence for Hospitality & Events
        Nishat Mehta, Vice President, alert, MicroStrategy

16:45   Closing Address
        Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

17:00   Open end: round table discussions and Q&A all speakers
        Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy




                 MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

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SMiCS openening Engage or Die

  • 1. MicroStrategy SMiCS „Engage or Die“ Monte Carlo, July 12 - 2011
  • 2. Disruptive Change How social & mobile is changing everything? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 3. Social  iCommerce  -­‐  Drivers   Social-­‐ nomics   Long   Tail   Tipping  Point   3   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 4. How to tame the social beast? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 5. Agenda Tuesday 12th July 12:00 Registration, Lunch and Networking 14:00 Welcome Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy 14:15 Opening Keynote: “Engage or die!” Brian Solis, Book Author, Analyst, Sociologist & Futurist 15:30 Break 16:00 Intelligent Commerce – now! Michael J. Saylor, CEO and Founder MicroStrategy 17:15 From CRM to Social CRM Don Peppers, Founding Partner Peppers & Rogers 18:15 Social media impacting brands and media spend Martin Hubert, CEO eprofessional/Axel Springer group 19:00 Close 22:00 Party - Zelos World MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 6. Agenda Wednesday 13th July (am) 09:00 Welcome Sanju Bansal, Chief Operating Officer, MicroStrategy 09:10 Why you really should “like” facebook Tim Campos, CIO, Facebook 09:40 MicroStrategy Social Platform Michael J. Saylor, CEO, Founder and President, MicroStrategy 10:10 alert: Maximizing the Potential of Your Facebook Fan Base Fernando Gonzalez, Senior Director, alert, MicroStrategy 10:30 Harnessing the Power of Facebook Data (Easier Said than Done!) Mark LaRow, Vice President, Products, MicroStrategy 10:50 Customer Awards Sanju Bansal, Chief Operating Officer, MicroStrategy 11:15 Social Intelligence Customer Case: Guess? inc Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc 11:30 Social Intelligence Customer Case: M2Beauté Frank Zurlino, Managing Partner, Horn & Company 11:45 How to implement a social media strategy Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group 12:30 How to convert fans into “Superfans” and why you should Don Peppers, Founding Partner Peppers & Rogers 13:15 Lunch MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  • 7. Agenda Wednesday 13th July (pm) 14:15 Introduction & moderation Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group 14:30 Demystifying Facebook Marketing Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy 15:15 Social Intelligence for Retailers Christian Pereira, Senior Director Sales Social Media, MicroStrategy 16:00 Social Intelligence for Hospitality & Events Nishat Mehta, Vice President, alert, MicroStrategy 16:45 Closing Address Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy 17:00 Open end: round table discussions and Q&A all speakers Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy MicroStrategy Confidential. Distribution Prohibited without Prior Authorization