How Social Media Is Shifting Competitive Advantage
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Gordon Gekko Is Dead Joanne Jacobs - How Competitive Advantage is Shifting in the Social Media Age.
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How Social Media Is Shifting Competitive Advantage
- 1. Gordon Gekko Is Dead:How Competitive Advantage is Shifting in the Social Media Age. Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: @joannejacobs Skype: bgbsjj
- 3. Why social media is crucial to competitive advantage
- 4. What traditional business practices need to be 'unlearned'
- 7. Drive for higher profits can lead to poorer quality goods
- 8. Public relations and marketing disciplines grew from a need to manage customer service
- 10. Cost Advantage
- 12. Focus (niche)
- 13. All can be affected by greater access to information about products
- 15. Product quality versus reality in product consumption
- 16. Until the 1990s communication power vested in media
- 17. Rise of the internet diluted media power
- 20. Honda: fake endorsements on Facebook
- 21. Reverb PR: Apple AppStore endorsements
- 22. Case studies: Positive impact
- 23. Dell: Twitter (See also RWW)
- 24. H&R Block (Tax agents): Facebook
- 26. REMEMBER social media doesn't make money; it saves money
- 27. MEASURE what you set out to achieve, not visits, hits, followers or fans
- 29. Now is Gone Case Studies
- 30. HubSpot's 6 Social Media Marketing Lessons
- 31. Socialmedia.org's video case studies.... and contact a genuine expert for tailored advice. (Genuine experts have 10 years or more experience in the tech sector.)
- 32. Questions? Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Blog: http://joannejacobs.net/ Phone: (+44) 07948 318 298 Twitter: @joannejacobs SkypeIn: (+44) 0208 144 9348