2. Industry sector and the
NAICS t wo digit code
44-45 = Retail Trade
Wal-Mart = 45
Establishments engaged in retailing
merchandise, generally without
transformation.
Final step in the distribution of merchandise.
Store and non-store retailers
3. Industry Sub-Sector
452112 Discount Department Stores US
This U.S. industry comprises establishments known as
department stores that have central customer checkout areas,
generally in the front of the store, and that may have additional
cash registers located in one or more individual departments.
Department stores in this industry sell a wide range of general
merchandise (except fresh, perishable foods).
6. Wal-Mart vs.
Industry : Growth
Long-Term Growth Rate (5 Years)
14.00%
12.00%
10.00%
Growth Rate (%)
8.00%
Series1
6.00%
4.00%
2.00%
0.00%
Wal-Mart Target Costco Kmart BJ's Big Lots
7. HHI: Market
Concentration
In terms of market share, although Wal-Mart is large
and has a large concentration in the market, they are
not a monopoly. A full monopoly would mean an HHI of
10,000. Vice versa, the market share is not evenly
concentrated as well, as that would be an HHI of 1,250.
8. Travel Agencies
NAICS Code: 561510
This industry comprises establishments primarily
engaged in acting as agents in selling travel, tour,
and accommodation ser vices to the general public
and commercial clients.
10. Book Publishing
NAICS Code: 51113
This industry comprises
establishments known as
book publishers.
Establishments in this
industry carry out design,
editing, and marketing
activities necessary for
producing and distributing
books. These
establishments may
publish books in print,
electronic, or audio form.
12. Life Cycle
Focusing on growth, new
Saturation, declining profits,
competitors, production
standardized features
streamlining
Displaced by substitutes,
falling profits, only a few
large players left
Discount Merchandising Industry
Travel Agency Industry
Book Publishing Industry
13. Cycle of Creative
Destruction & CSR Industry
How it was born: Born from the
need for people to book air travel (in
real-time) after the deregulation of
the airlines. Flights were more
complicated to plan/purchase.
How it matured: Technology continued
to allow travel agents the upper hand
How it was reconstituted: US Travel
in earning fees from the airlines and
Agents formed the U.S. Travel Agent ensuring that customers would need
Registry (USTAR) and created a travel- them to plan travel, until internet
agent owned CRS (Genesis). Genesis bookings came about. This new
allowed them technological freedom technology, and the release of e-
and a release from the strongholds of ticketing, allowed customers to book
the airline industry. their own ticket and plan their own
trips.
