Handwritten Text Recognition for manuscripts and early printed texts
BRO - Business Relationship Optimization
1. BRO - Business Relationship Optimization
Travis Wright | Global Social Media Awesomeizer | Norton | June 20th, 2o13
2. Who is this Travis Wright dude?
• Stand-up comedian since 1995.
• Web designer & developer since 1996.
• Helped Roll out GTE’s “Superpages.com” in 1997.
• SEO & “Geo-Targeting” business websites since 1998.
• Entrepreneur - Cofounded Multiple Startups
• Global Social Media Awesomeizer – Norton
• Marketing Provocateur. Crowdsourcerer. Trafficologist.
• Bullshit word maker.
• @teedubya on Twitter.
@teedubya
26. @teedubya
• Facebook Fanpage Likes
• Facebook shares
• Twitter followers
• Tweets including your brand or a link to your website
• Google+ “have you in their circles”
• Slideshare Views
• YouTube Views
• Pinterest Re-pins
• Tumblr Reblogs
• Authority and Influence of those “Bros" sharing your content
Resource: Google Ranking Factors 2012 - Searchmetrics
SOCIAL SIGNALS AFFECT SEO RANKINGS
28. @teedubya
• Title
• Time in the job
• Works directly with
• Daily tasks
• Responsibilities
• Likes/dislikes about job
• Frustrations
• Pressures
• Concerns
• Needs
• Role in buying process
• Buying stage
• Drivers
UNDERSTAND YOUR BUYERS PERSONAS
29. • Interview Current Customers
• A/B Testing
• Try Progressive Profiling
• Study Your Web Analytics
• Leverage Your Competition
• Use LinkedIn and other
Industry Networks
• Go to Events
RESEARCH YOUR BUYER PERSONAS
@teedubya
31. @teedubya
SOCIAL SIGNALS
Matt Cutts has repeatedly said that quality
content is key to Google rankings, and Bing’s
Duane Forrester reminded marketers that “all
SEO ranking signals revolve around content of
some kind” at SMX Advanced 2011.
Matt Cutts - Google
@teedubya
39. @teedubya
BECOME A THOUGHT LEADER
• Companies that blog have
434% more indexed pages.
• Companies with more
indexed pages generate far
more leads from search.
(Search Engine Journal)
55. • Project from CSI Franchise creator Anthony E. Zuiker, looked to do
for cybercrime what CSI did for forensics.
• In partnering with Norton, Zuiker was able to tell his story filled
with authentic details from cybercrime’s real experts, Norton.
• And, in partnering with the world’s #1 crime storyteller, Norton
would be able to reach new audiences; entertaining and educating
them about privacy, loss, and risk.
5
5
56.
57. Norton Integration
Character who is a Norton employee
5
7
Key scenes taking place at the SOC (pictured)
Visual placements of Norton products in “use”
“Presented By Norton” plays before every episode
Worldwide over 31 Million people watched Cybergeddon
65. SEO Your Video, BRO.
1. Use a suitable video filename
2. Put Your Keywords First
3. Include Keywords in your Video Voiceover
4. Upload a Transcript file for Video Captions
5. Build an Authoritative YouTube Channel
6. Upload Videos Regularly
7. Respond to Comments on your Videos
8. Create and Use Playlists
9. Encourage Social Signals
10. Build Backlinks to your Videos
@teedubya
71. Brands who have a Tumblr are getting some love from Tumblr.
RESOURCE: http://brands.tumblr.com
@teedubyaus.norton.com Norton.Tumblr.com @NortonOnline http://facebook.com/norton
80. 80
By integrating social and search into your content with rel=author tag,
you can gain more visibility for all of your content.
RESOURCE: http://bit.ly/rel-author-resource
Author Rank
@teedubya
81. 81
By integrating social and search into your content with rel=author tag,
you can gain more visibility for all of your content.
RESOURCE: http://bit.ly/rel-author-resource
@teedubya
83. Twitter Cards
Summary Card: Default card, including a title, description, thumbnail, and
Twitter account attribution.
Photo Card: A Tweet sized photo card.
Gallery Card: A Tweet card geared toward highlighting a collection of
photos.
App Card: A Tweet card for providing a profile of an application.
Player Card: A Tweet sized video/audio/media player card.
Product Card: A Tweet card to better represent product content.
@teedubya
121. Questions?
@ t e e d u b y a 9 1 3 - 2 5 6 - 5 6 2 6 t w @ t r a v i s w r i g h t . c o m
Notas do Editor
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Social Media, SEO, PR, IT, norton.com, eCommerce, MarCom, Optimization
Social Media, SEO, PR, IT, norton.com, eCommerce, MarCom, Optimization
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Be sure to include a link back to your website in each YouTube video description.
Be sure to include a link back to your website in each YouTube video description.
Be sure to include a link back to your website in each YouTube video description.
Be sure to include a link back to your website in each YouTube video description.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
FB & G+ share snippets contain – your blurb about the post, title, brief description of the page, a thumbnail image. Title links to URL. This is extracted from content found at the URL. If you don't specify what to share, FB & G+ determine it for you. How do you specify that? I’m going to show you the formula.
5 of the 10 steps include placing additional <meta> in the <head> of each web page, Open Graph Protocol. OG works for Google and FB. You don’t have to create 2 sets of tags for Schema.org.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.