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Sunday River Sugarloaf Social Media

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Social Media Breakfast Maine
Social Media Breakfast Maine

Darcy Liberty and Nick Lambert share with Social Media Breakfast Maine how Sunday River and Sugarloaf use social networks to create brand loyalty and promote Maine skiing.

Aperfeiçoamento pessoalNegóciosTecnologia
1 de 26
 
[object Object],[object Object],[object Object],[object Object]
Social Media Objectives   In 140 characters:      Build brand awareness, loyalty and sense of     community by engaging and communicating     with our customers and key influencers.   Create a source of word-of-mouth advertising Participate in online discussions Build a combination of marketing, public relations and customer service
Sunday River Social Media Universe ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Microblogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multimedia Sharing Make it easy (for yourself as well as your customers) to share content across different platforms:   Video   Photos   Social Bookmarking Social Network Posting Email RSS
Video ,[object Object],[object Object],[object Object],[object Object]
Photos ,[object Object],[object Object],[object Object]
Bookmarking & Sharing ,[object Object],[object Object],[object Object]
Bookmarking & Sharing
Branded Communities Started in the 90s   Evolution:      Chat room >      Message board >      Community >      Social network Offline growth
Community Objectives & Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Our Community Has Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Community Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Promotion & Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Voice / Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content & Messaging Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SundayRiver.com facebook.com/sundayriver youtube.com/sundayriver @sundayriver  @sundayriversnow community.sundayriver.com

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Sunday River Sugarloaf Social Media

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  • 3. Social Media Objectives   In 140 characters:      Build brand awareness, loyalty and sense of     community by engaging and communicating     with our customers and key influencers.   Create a source of word-of-mouth advertising Participate in online discussions Build a combination of marketing, public relations and customer service
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  • 9. Multimedia Sharing Make it easy (for yourself as well as your customers) to share content across different platforms:   Video   Photos   Social Bookmarking Social Network Posting Email RSS
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  • 14. Branded Communities Started in the 90s   Evolution:      Chat room >      Message board >      Community >      Social network Offline growth
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  • 26. SundayRiver.com facebook.com/sundayriver youtube.com/sundayriver @sundayriver  @sundayriversnow community.sundayriver.com

Notas do Editor

  1. This is a snapshot of the tools that Sunday River uses to connect with our guests. As Nick noted, our guests have been using the web for years whether that's booking  reservations or finding our more about Sunday River in general. The addition of social media use to our marketing and public relations strategies allows us to now speak to them versus just at them.  
  2. Media: journalists subscribe to blogs, tweets or Facebook. Creates instant updates. Opening Day Executing areas well and tying them into other areas Facebook Friday Succeeding because we have a plan and strategy, we're not just "winging it"
  3. Allows Sunday River to tell specific stories.