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LL Bean and Social - SMBME

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Social Media Breakfast Maine
Social Media Breakfast Maine

Laurie Brooks from LL Bean showed us how they use social media to interact with their community, marketing their products and promote events.

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& Social Media by Laurie Brooks July 30, 2010 SMB Maine …
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
L.L.Bean Social Media Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],* Source: ExactTarget “Subscribers, Fans & Followers” report via eMarketer 7.23.10
How? ,[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learnings
What consumers want from social media ,[object Object],* Source: ExactTarget “Subscribers, Fans & Followers” report via eMarketer 7.23.10 ,[object Object]
How not to annoy fans… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recapture hijacked brand names YouTube Channel Twitter Create a cohesive image to represent your brand across all social channels
Social media links in emails (below the fold, no icons) “ I didn’t know L.L.Bean had a Facebook page” “ L.L.Bean uses social media?” April 2009
E-mail “conversation starter” driving to FB Produced 30% lift in FB fans that day Redesigned email header July 2010 ,[object Object]
Put Social Network Brands to Work ,[object Object],[object Object],Source: www.gigya.com “Applying Social Identity” Added June 2010
[object Object]
What’s next for L.L.Bean and Social? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@LLBean @LLBean_PR @LLBeanHuntFish @LLBean_Chicago Facebook.com/LLBean Facebook.com/LLBeanSignature Youtube.com/LLBean Youtube.com/LLBeanPR Twitpic.com/photos/LLBean_PR

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LL Bean and Social - SMBME

  • 1. & Social Media by Laurie Brooks July 30, 2010 SMB Maine …
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. Recapture hijacked brand names YouTube Channel Twitter Create a cohesive image to represent your brand across all social channels
  • 12. Social media links in emails (below the fold, no icons) “ I didn’t know L.L.Bean had a Facebook page” “ L.L.Bean uses social media?” April 2009
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. @LLBean @LLBean_PR @LLBeanHuntFish @LLBean_Chicago Facebook.com/LLBean Facebook.com/LLBeanSignature Youtube.com/LLBean Youtube.com/LLBeanPR Twitpic.com/photos/LLBean_PR