Building lasting relationships with your existing customers drives business success. Creating an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this presentation, you’ll discover the three components that lead to Engagement Marketing success:
· Providing an excellent customer experience,
· Making connections that engage your audience and enable an ongoing dialog, and
· Using email and social media to build connections and engage a broader audience.
8. Build An Email Contact List
Events Place of Business Email Online
Incoming and and Meetings Point of Sale Signature Presence
Outgoing Calls
4
3 5
1
Contacts
Customer & Prospect Database
16. Case Study: The Swinery
The Swinery is a butcher
shop in Seattle
They sent an email
newsletter to 3,765
subscribers
Received 816 opens (22%)
But it was Viewed an
additional 485 times &
Liked by 181 readers
Represents a 60%
increase in reach
20. Q&A
Corissa St. Laurent
Regional Development Director
Constant Contact
facebook.com/constantcontact.corissa
cstlaurent@constantcontact.com
@CorissaCTCT
Thank you!