1. Iron Man 3 Article
Iron Man 3 is the latest and potentially final instalment in Marvel’s Iron Man trilogy. The film
takes place after the events of Marvel’s crossover film The Avengers and sees Tony Stark
scarred by the events. A terrorist called the Mandarin threatens the country with attacks,
forcing Tony Stark to respond saying he isn’t afraid of the Mandarin, eventually the
Mandarin destroys Tony’s home and he accidentally sets a course for Tennessee and he is
presumed dead. Whilst Tony is there, he befriends a young child and also learns of a threat
called Extremis which has been the cause of the Mandarin’s attacks. He must find a way to
return home and protect Pepper from the Mandarin as well as rescuing the President from
him. He eventually finds the Mandarin who is revealed to be an actor portraying the
Mandarin, he finds that the real Mandarin is Aldrich Killian, a scientist who he embarrassed
at a party 1999.
The main target audience for Iron Man 3 would be children but the recent Marvel films have
all expanded their audience to teenagers and young adults, there are features of the film
that appeal to several audiences. The main genre would of course be super hero genre but it
could also be classed as action, fantasy and possibly sci-fi because there are elements of all
these different genres within the film but most would just consider it a super hero film. The
year of production would have been 2012/13, the film would have began filming in 2012 but
finalised and realised in 2013, the release date in the UK was April 25, 2013. The film was
directed by Shane Black who took over from Jon Favreau (director of the first two Iron Man
films), it was produced by Kevin Feige. The distributor of Iron Man 3 was Walt Disney
Studios Motion Pictures. The box office takings for the film were as of 11 June 2013 are
$1,196,616,000, making it the fifth highest grossing film of all time, the budget used was
$200 million.
Iron Man 3 is a big blockbuster movie, Marvel often release films which have to be very well
marketed because they are so highly anticipated and popular. Iron Man 3 was marketed in a
lot of different ways using different methods. One of the main methods for marketing was
through TV, showing advertisements for the film during advert breaks. Quite often they
would show adverts during major TV events, things such as football matches or other big
sporting events as well as programmes like Britain’s Got Talent because they know lots of
people will be watching, the only downside of this is that it costs a lot of money to advertise
during major TV events. It is also advertised on the internet because the internet is very
popular in modern day times and lots of people use it, they advertised through social
networking sites such as facebook and twitter as well as showing adverts on YouTube
videos. These websites are used by billions of people worldwide so they know a lot of
people will see their advertisements. Probably the most common way of advertising a film is
in the cinema before films start, they will usually show a trailer in the coming months before
the film is released, more popular trailers will be shown before the cinema’s biggest films so
that they can get the largest audience possible. Billboards have also been used to advertise

2. Iron Man 3, billboard advertisements have to be very powerful because it is just a large
picture so they try and show as much as possible and catch the audience’s attention to the
best of their ability. They will often be used on billboards on roadsides where they know lots
of people will be driving in order to maximise their audience. Another one of the most
common methods of advertising is through posters; they will be seen on things such as bus
stops, inside cinemas, on the side of buses etc. They are used in places where they know
people will see them, particularly inside cinemas because film fanatics will see the poster
then possibly see the trailer whilst watching a film and decide they want to go and see it
when it comes out. On bus stops/the side of buses they know they will be seen because lots
of people use buses and it could be seen on the side of a bus for almost anyone who a bus
may drive past. Iron Man 3 would be advertised a lot in magazines, particularly in film
magazines because they know that film fanatics who read the magazines will see it and be
encouraged to watch it. Also in film magazines, there would likely be interviews with the
stars near to when the film comes out, reading these may encourage the read to watch the
film because of the stars in the film or how they talk about it, just before or shortly after the
film comes out, there would be critics reviews of people who have seen it early which film
fanatics would read. Positive reviews would obviously convince the read to go and see Iron
Man 3, whereas negative reviews would deter them away from seeing the film. Iron Man 3
could also be advertised in other popular non-films magazines, there may be full page
advertisements or small advertisements on a page with others. It is not very common to do
this but it may be advertised in some popular magazines just to attract a wider audience.
The internet has other methods of marketing aside from YouTube/social networking
websites. They would more than likely advertise it on cinema websites such as Odeon or
AMC because these are two of the most popular cinemas and people using the website
would notice the advertisements. Also if someone was to look on the cinema listings,
around the time of its release, Iron Man 3 would be being shown almost all the time which
could encourage people to see it purely because there isn’t much else they can watch and it
is on so often. There would more than likely be review pages on some of these websites as
well, meaning people have a chance to see a review before they choose to watch the film.
Also movie websites such as Empire Online would advertise it because they know that film
fanatics would see it and read reviews about it, attracting a larger audience. There would
also be an official Iron Man 3 website giving details about the film as well as screenshots,
trailers, games etc. The website would likely be advertised on things such as Facebook,
Twitter and other popular websites. And finally another very common method, word of
mouth, people talking about Iron Man 3 with other people, convincing people to go and see
it because of how popular it is and how much it is being talked about. People may see an
advert and then ask some of their friends, who may not have been interested in it, to go and
see it and it spreads around and becomes very talked about, meaning more people are likely
to go and see it. These would be the main methods of advertising, but because the film is a
blockbuster they would have gone to town on marketing, making sure everyone in the

3. world is somehow seeing an advertisement for Iron Man 3, meaning they would get a very
large audience and make as much money as possible.