10. Social on TV and television sets 10 Conversation around news events Verizon FiOS integrates Facebook & Twitter
11. Mobile making in-roads 11 And sends an ad Foursquare “gestures” to friends Gowalla gestures to everyone
12. Using social context to create relevance 12 Place Data Ideas Items Location & Objects Asynchronous Real-time Intention Time Facebook OpenSocial People
19. #1 Focus on relationships, not technologies What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal
32. The Red Cross handbook/policies help keep order http://sites.google.com/site/wharman/social-media-strategy-handbook 29
33. #5 Fail fast, fail smart 30 Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Encourage risk taking and forgive failures.
36. 33 Summary Social networks will be like air. Use social context to create relevancy. Be ready to give up control – you have no choice.
37. 34 34 Thank you Charlene Li charlene@altimetergroup.com blog.altimetergroup.com Twitter: charleneli
Notas do Editor
The more you fill in, the more context to your customers.
The key is to focus on the relationships and connections that are enabled, not the technologies. Think about the kind of relationship that you want. Do you want it to be short term and transaction, or long-term and intimate?To help you think about this, I have a simple idea.