Mega Event Mobility Management And Public Transport - Stefano Manelli - 2010

1

Mobility solutions

mobility solutions Because we don’t inherit the Earth from our fathers,
We borrow it from our children

Eng.Stefano Manelli, 29 september 2010
IUAV – TTL 7th International Transport Conference – Big Events Transport www.mobility-bovy.ch

2

Mobility Management and Public Transport for
Mega Events
Mobility solutions

Eng. Stefano Manelli
Transport Engineer EPFL - CEO Citec Italy
UEFA Euro 2012 Public Transport and Airports Manager

IUAV TTS – 7th International Transport Conference
Big Events and Transport
September 29th, 2010


3

Introduction
Mega events: catalysts for sustainable transport innovations

• Critical role of transport logistics and mobility management in the
success delivery of most broadcasted world sports events

• Only high performance public transport systems can cope with very
heavy mega event traffic loads
Mobility solutions

• Mega events are catalysts for innovative high capacity public
transport developments targeted to a fixed opening deadline!


4

Summary
Presentation is organized according to following structure:

1. Types of mega events and general organization

2. Olympic transport

3. Football transport (UEFA Euro, FIFA World Cup…)
Mobility solutions

4. Last 10 years of mega event transport planning


5

Types of mega events
and general organization
Mobility solutions


6

What is a mega event?
« Mega events imply major temporary and sometimes permanent
changes in City transport logistics, traffic organization and
command. »

• A league football match in Wembley 90’000 seats well public transport
served stadium, is not a “mega” event.

• The departure of Tour de France from London is a mega event (traffic had
Mobility solutions

to be almost cut in half, needing a specific temporary transport plan to be
implemented)


7

What is a mega event?
• Is a temporary event of considerable size and amplitude lasting from 2-
3 days to 2-3 weeks for Football Tournaments or Olympics, to 6 months for
a World Exposition like Shanghai 2010

• Exerts strong pressures on City logistics such as transport, airports,
power, accommodations, security, global hospitality, City image, etc…

• Is subject to intense premium world media coverage. Mega Event
Mobility solutions

Cities become world Cities (Barcelona 1992 Olympics…)

• Has the outstanding advantage of imperative deadline for on-time
delivery of all infrastructures, systems and Mega Event overlays
(Opening Ceremony or Kick-off cannot be postponed by 15 seconds!)


8

Types of mega events: similarities and differences
• Summer Olympics are like 28 world championships simultaneously in
the same host City.

• For the Winter Olympics 7 championships in two sites: one base Host
City and a mountain resort.

• These are quite different than Football Tournaments having one sport
only in a network of 8-10 Cities also very complex in terms of transport
Mobility solutions

organization.

• Consequently the most critical organisational parameters such as
accommodation and transport, particularly air transport, have little
operational resemblance.


9

Football
Winter Olympics Summer Olympics Exhibitions
Tournaments
Over thousands
80 Countries 200 Countries
24 National Teams exposers
2'500 athletes 10'000 athletes
Event size 10'000 medias 10-20 millions
10'000 Medias 20'000 medias
1-2 million spectators participants
1-2 million spectators 4-8 millions spectators

Event Multi-venue Multi-venue Mono-venue Mono-venue
structure Multi-city Mono-city Multi-city Mono-city
Indoor and outdoor Indoor and outdoor Football stadium x10
Venues Exposition hall
Ceremonies Ceremonies Fan zones
Metropolitan transport
Mountain road system Extremely Generally isolated, but
system with dense
Transport with generally reasonably considerable near to a metropolitan
road and high capacity
Mobility solutions

structure low capacities and few differences between area with dense public
public transport
public transport Host Cities transport network
network

Pre-determined Short term pre-
Ticketing Pre-determined ticketing Pre-determined
ticketing structure only determined ticketing
structure structure ticketing structure
for group matches structure

Winter climate and Favourable climate Favourable climate Could last for very
relevant distance between Cities usually less Cities usually less long periods, with
Others
city and mountain venues congested during congested during relative low daily
summer period summer period demand
Source: Manelli Stefano, 2008


10

Mobility solutions


11

• For Summer Olympics: solid multimodal mobility concept (temporary)
with strong urban scale measures!

• For Winter Olympics: often smaller scale cities with strong need for
public transport enhancement + strong temporary and fully public transport
link to mountain areas, with important climate and road capacity
constraints (and often poor public transport: rail?)
Mobility solutions

• For Football events such as UEFA Euro or FIFA World Cup: one-
event-day (3 to 5 days in total in each City) special transport operations for
match day with strong pressure on medium-long distance transport
infrastructure (air, rail, motorways).

All mega events have extremely high requirements in terms of client levels
of service, greatest difference with normal event!

Mega event organization
12

• Mega event owner
• Mega event organizer
• Mega event product (Olympic Games, Euro football, World cup…)

• The product is the outcome of a complex organization designed to optimize
expectations and minimize risks

• Among many mega event organizational domains, 15-20 essential logistical
Mobility solutions

domains are shown such as competition venues, transport,
accommodation, security, media, marketing, communication, etc…

Transport interacts with almost all other areas, contributing to define and
assure client’s required levels of service.


13

Mobility solutions


Mega event organizational structure
14

Previous graph is a simplified illustration of mega event global organization
presenting 18 generic domains of three general categories:

• Mega event governance (6)

• Public sector involvement (7)

• Mega event support functions (5)
Mobility solutions


Mega event governance
15

• Clear understanding of the mega event owner to mega event organizer
relationship and partnership

• Host City selection is a most crucial decision of the mega event owner
(box 2)

• Bidding’s main aim is the ratification of the Host City Contract specifying
key Olympic Games deliverables and financial guarantees (box 2)
Mobility solutions

• The monitoring (Coordination Commission) is the IOC body following-
up Games preparation progress and deciding on contingency measures
(box 5)


Mega event governance
16

Mega event governance starts with a solid bidding process (mostly a
risk assessment). Bidding is very sophisticated mainly to insure that:

• the best proposal, supported by a robust technical dossier compatible
with Event owner expectations, is selected

• all political levels State/City are fully committed and integrated in
Mega Event effective preparation and delivery.
Mobility solutions

• there is a strong public opinion supporting mega event and social
development legacies directly deriving from mega event

Bidding process requires a strong technical effort for the bidders to
come up with a solid and credible bid dossier!


Public sector involvement
17

Mega event organizers cannot deliver « any » mega event product
without strong multi-level public support

• General governmental support (visas, labour regulations…)
• Airport and City transport
• Security and Safety at all scales
• Sport and training venue developments
• Non competition venue developments such as Olympic Village, IBC/MPC,
Mobility solutions

Media Village etc.
• Health, medical
• Environmental protection and sustainability


Transport interactions with other functions
18

Mobility solutions


19

Olympic Transport
Mobility solutions


20

Mobility solutions


Olympic key numbers
21

Summer Olympics Games = largest World mega sport event = biggest
transport challenge

• Very high traffic demands reaching 1,25 to 2,0 million additional person
trips per day to be added to the Host City background ordinary traffic

• 4 to 8 million ticketed spectators in a multi-million population metropolis
during 16 days
Mobility solutions

• About 150’000 logistic and service workforce, staff and volunteers to be
transported every day

Mega events constantly grow in size and complexity with consequent
much higher pressure on transport system!


22

Mobility solutions


23

Mobility solutions


Transport challenges
24

Five outstanding challenges:

• Managing considerable additional traffic loads related to three
superimposed transport plans

• Providing high security seamless operations both for Olympic traffic and
general traffic
Mobility solutions

• Maintaining close to normal metropolitan transport and traffic
conditions at Games Time

• Respecting or even improving environmental quality

• Promoting more sustainable mobility legacy

Main client groups priorities
25

Athletes Highest ponctuality and security

Media 24 hours a day service (medias from 200 countries)

Olympic Family On-demand transport / High security

Spectators Mass transport with workforce and volunteers
Crowd management
Mobility solutions

General users Transport « almost » as usual


26

Mobility solutions


27

Mobility solutions


Superimposed transport systems
28

Three main mega event specific transport systems are temporarly
superimposed on the existing system:

1. Temporary dedicated priority system for Olympic Family and
logistics accredited traffic

2. Temporary re-inforced public transport system with bold
temporary capacity increases to cope with extraordinary strong
Mobility solutions

added travel demands

3. Temporary chartered transport system for specific clients

Equivalent to 26-28 simultaneos world championships, with strong
interrelations. Event postponements call for extreme flexibility in
transport planning.

Superimposed transport systems
29

Mobility solutions


Olympic transport budgets
30

Olympic Summer Games organizer’s operational transport budget:

• 150 to 200 million USD transport operations or about 5% of total Games
operating budget

Outside OCOG transport budget: Games are catalysts for speed-up of
planned transport infrastructure developments and/or rehabilitation
Mobility solutions

• 2 to 15 billion USD metropolitan transport Games accelerated
infrastructure developments, justified for long term metropolitan transport
build-up


31

Football Transport
Mobility solutions


Football world success
32

• Football most popular world sport

• Multitude of football tournaments, championships, cups at all levels:
regional, national, continental (UEFA) and world (FIFA)

• With Summer Olympics, FIFA World Cup is the largest most
broadcasted world event with >4,5 billion viewers
Mobility solutions


What makes the difference?
33

UEFA Euro or FIFA World Cup matches are different from league
matches for many reasons. In particular:

• A very significant share of guests, officials, VIP, sponsor related, fans
and spectators are foreign (international!) instead of domestic
attendance

• Much higher air and ground transport, accommodation, security and
Mobility solutions

Host City hospitality requirements

• World media coverage with extremely high logistical quality
requirements


Transport under pressure
34

World or continental football tournaments create very strong but short
duration transport and traffic peaks at each of the four critical levels:

1. International air travel to access Host country at various stages of the
Tournament

2. National air and ground transport logistics between Host Cities
Mobility solutions

3. Host Cities internal higly peaked demands on transport and
accommodation systems

4. Last kilometre stadium and fan zone accessibility and security
management


Last minute challenges
35

Tournament « knock-out » phase presents outstanding challenges:

• According to results of knock-out matches, a Host City will know only 3-
4 days in advance which National Team will play in the stadium

• Ticketing structure has a very strong impact on transport operations,
especially for tickets sold to national FAs
Mobility solutions

• Accommodation for fans is also another critical element. It is mandatory
to be able to absorb a maximum of spectators and fans to reduce
transport pressure

This calls for massive mobilization of existing and strongly re-enforced
public transport capacities and often requires temporary very strong
traffic and parking restrictions

Key logistical challenges
36

• A FIFA or UEFA validated stadium with all proper tournament hospitality,
media, technology and security overlay is not enough

• World Cup, Euro and other international mega tournaments are the
toughest possible mega events on airport operations due to difficult
to forecast air travel demands

• Very strong last days accommodation demands combined with
Mobility solutions

insufficient air capacities often makes football mega event planning
difficult

• Airport potential overloads and accommodation shortages are the
most crucial challenges


37

Last 10 years of mega event transport
planning
Mobility solutions


Last ten years : Sydney 2000
38

After Atlanta 1996 embarassing transport logistical difficulties, a new
« era » for Olympic Transport has started in Sydney.

• Innovative policy of 100% of spectators by public transport with no
parking within 1 km of Olympic venues

• Free public transport for ticketed spectators and all Olympic officials,
staff, volunteers
Mobility solutions

• Most venues pre-tested / outstanding conviviality and new mega event
travel behaviour

Little transport infrastructure legacy, but transport sustainable behaviour
legacy with multimodal (walk, bike, rail) accessibility concept.


Last ten years : Athens 2004
39

Athens challenge: traffic congestion on urban roads and public transport
infrastructure capacity not sufficient

• A 25 years often dealyed Transport Plan implemented in 6 years
(urban motorway, 30km metro line modernisation and extensions, new
tramway line…)

• Athens 2004 first Olympic Games ever to have its own Olympic traffic
Mobility solutions

lane system ono 160km with increase of average speed to 55km/h at
everybody surprise!

Strong public transport regional rail infrastructure legacy and temporary
traffic management measures to cope with Olympic exceptional transport
needs.


40

Mobility solutions


Last ten years : Beijing 2008
41

Beijing challenge: private traffic tremendous growth, creating growing
challenges to traffic management

• Largest Olympic lane system on all Olympic connections including
airport: 300km in total, which 85% located on urban motorways

• Reduction of 40-50% of all registered vehicles allowed every day in
order to make Olympic lane system to be effective
Mobility solutions

• Test of Olympic lane system and traffic reduction concept one year
before the Games.

Impressive public transport metropolitan rail infrastructure development
and environmental / traffic management legacy obtained via the
Olympics

42

Mobility solutions


43

Mobility solutions


Conclusions: sustainability and public transport legacies
44

Mega event experiences show that they are a catalyst for urban, social
and transport project developments and legacies

• Barcelona 1992 urban rehabilitation turned the City in one of the most
attractive of Europe

• Athens 2004 vastly improved metropolitan transport system, particularly
rail public transport
Mobility solutions

• Beijing 2008 vastly improved air quality and rail public transport, tripling
metro in 7 years

Next London 2012 and Rio 2016 events are oriented in the same direction:
avoid « white elephants » and optimize transport legacies!


45

Olympic lanes are not « white elephants » but sometimes…
Mobility solutions


46

Thank you!

Eng. Stefano Manelli
Mobility solutions

Transport Engineer EPFL - CEO Citec Italy
UEFA Euro 2012 Public Transport and Airports Manager

stefano.manelli@citec.ch
Mob. +39.392.664.39.39

Olympic and mega event bibligraphy from www.mobility-bovy.ch


47

Mobility solutions

mobility solutions Because we don’t inherit the Earth from our fathers,
We borrow it from our children


Mega Event Mobility Management And Public Transport - Stefano Manelli - 2010

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to Mega Event Mobility Management And Public Transport - Stefano Manelli - 2010

Similar to Mega Event Mobility Management And Public Transport - Stefano Manelli - 2010 (20)

Mega Event Mobility Management And Public Transport - Stefano Manelli - 2010