3. eZines
• Spam act 2003
• You can’t send emails without first gaining the recipients permission
face a £5000 fine in the UK (Prison in Italy!)
• You must provide an unsubscribe button
• List building methods
• Data cleaning - ask for permission to contact
• Contacts on social media sites
• Data capture on your website with checkbox for marketing contact
• Good CRM system
4. Customer Relationship Management
Systems
• What type of information do you need to capture?
• Simple systems
• Excel Spreadsheet
• Outlook address book
• Complex Systems
• Access Databases
• Microsoft CRM
• Goldmine
Can integrate with eZines to record contact...
5. eZines
• Mailchimp
– www.mailchimp.com
Free for up to 2000 subscribers
Post ezine to Social media sites when sending to subscribers
• Constantcontact
– www.constantcontact.com
Free for first 60 days
$12 per month for up to 500 users
• iContact
– www.icontact.com
£6.40 per month for up to 500 users
6. eZine tips
• Start with a script
• Type as you would speak to your audience
– Keep it human!
• Keep it relevant,
• Spell check!
• Keep learning, encourage your clients to suggest content
• Test your content and monitor opens and click-thru’s..
• Consistency is it monthly or quarterly?
8. Blogging Tips
• Read other blogs
• Get the most passionate person in your org to write it..
• Post consistently (weekly/bi-weekly/monthly)
• Have an RSS feed
• Have comments, encourage and respond to them!
12. Tips for starting a bespoke forum
• Do you really need your own forum?
• Do you have the resources to manage it?
• Easy to access, easy to use, and come with "visitor- friendly" features
• Interesting with a good number topics
• Search engine friendly
• A clear list of rules, a disclaimer, and most of all, good solid moderation.
• Promotion to encourage subscribers
• Take an active interest and respond to posts
• Encourage contributors
• Hosting is reliable!
Editor's Notes
Determine how complex a system you need Get the structure right from the start not just existing requirements
