We First Seattle

Consumers want a better world, not just better widgets. @simonmainwaring

“ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring

How does the private sector help fix our world? @simonmainwaring

@simonmainwaring Brand/Foundation Partnership: BMGF & FC Barcelona

@simonmainwaring Brand/Consumer Partnership: Expedition 206 ‘Open Happiness’

@simonmainwaring Brand/Consumer/Non-Profit Partnership: Pepsi Refresh Project

@simonmainwaring Brand/Foundation Partnership: Nike & Livestrong Foundation

@simonmainwaring Brand/Foundation Partnerships: Nike & Livestrong

@simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief

@simonmainwaring Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief

@simonmainwaring Global Brand Initiative: Brands support First Lady’s ‘Let’s Move’ Initiative

@simonmainwaring Global Brand Initiative: Nike GreenXChange

@simonmainwaring Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability

How will social technology reshape the future of social change? @simonmainwaring

@simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store

@simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear

@simonmainwaring Non-Profit Brand Storytellers: charity: water

@simonmainwaring Brand/Non-Profit Partnerships: Made For Good

@simonmainwaring Brand Collaboration: Nike Environmental Design Tool

@simonmainwaring Brand Accountability: BrandKarma.com

@simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform

@simonmainwaring Citizen Activism: #OperationCupOfTea

@simonmainwaring Community Activism: BeRemedy.org

@simonmainwaring Mobile Brand Accountability: GoodGuide customer app

@simonmainwaring Future: Kiip = Social Gaming as OS + Social Currency + Mobile Content

Thank You. Twitter: @simonmainwaring Facebook: facebook.com/wefirst Google+: Simon Mainwaring Book: wefirstbook.com Blog: simonmainwaring.com For these SLIDES and We First VIDEO, text your NAME and EMAIL to 1 (310) 321-4009

Global Brand Initiative @simonmainwaring

Key Strategies @simonmainwaring

Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring #WeFirst

Case Studies Brand/Non-profit/Consumer Platforms: Causecast, SocialVibe, SwipeGood, Network for Good, 7 Billion Brand/Cause Marketing: GMC/Invisible People, Pampers/UNICEF, Nike/Livestrong, Ford/People’s Fleet, charity:water, AOL 365, Toyota/100 cars, Tide/Loads of Hope, CareOne, Hershey/Care to Learn Brand Collaboration: Sustainable Apparel Coalition, Nike Environmental Apparel Design Tool, Let’s Move Nutrition Charter, Nike Green XChange Crowdsourcing: Threadless Atrium, Crowdrise, Kickstarter, BeRemedy.org, LoudSauce For Profit: TOMS, GOODcorps, B Corps, StartSomeGood, Dancing Deer Bakery, Yerba Mate Online/Mobile Apps: brandkarma.com, GoodGuide, SocialVest @simonmainwaring #WeFirst

We First Seattle

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We First Seattle