2. David Suzuki “ We are in a giant car headed towards a brick wall and everyone’s arguing over where they’re going to sit.” wefirstbook.com @simonmainwaring

3. Me First capitalism

7. Me First Culture Result: U.S. In 2010, 44 million Americans live below the official poverty line (1 in 7) with a record 41.8 million living on food stamps. Result: Global 1.4 billion people on the planet live on less than $1.25/day and 2.56 billion live on less than $2.00/day . @simonmainwaring

8. Social business + social technology = social change.

9. Technology is teaching us to be human again. wefirstbook.com @simonmainwaring

12. We First capitalism

13. The evolution of revolution is contribution. wefirstbook.com @simonmainwaring

15. How brands respond. 1) Focus on sustainable business practices, not short term results 2) Demonstrate leadership and commitment 3) Collaborate to advance progress 4) Enlist consumers as their partners allowing them to co-author the brand’s story. 5) Build social capital, not just financial capital, through work that is meaningful to consumers. 6) Invite consumers to elect them every day. 7) Partner with consumers to become a third pillar of change. wefirstbook.com @simonmainwaring

17. The best hope for business is the business of hope. wefirstbook.com @simonmainwaring