1. Branding in a
Digital, Mobile
& Social World
Presented By Simon Mainwaring

7. New Customers:
@SimonMainwaring

8. Source: Edelman 2012 GoodPurpose Study

9. Source: Edelman 2012 GoodPurpose Study

10. Source: Edelman 2012 GoodPurpose Study

14. Goal: Build Social and Brand Value

16. Source: 2012 IBM Global CMO Study

17. Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America

20. Story Strategies:
@SimonMainwaring
• Story transcends technology.
• You must tell a story worth telling to be a brand worth
sharing.
• How well you tell your story determines how well your
customers tell your story.
• Most brands rush past the Story to the Telling
• Your story must be authentic and establish a
competitive advantage.

22. celebrant

30. Purposeful Leadership

36. @SimonMainwaring

37. Celebrate Customers

38. Co-creative Marketing

39. Sharable Storytelling

40. Self-sustaining profits + impact
STORY
TIME
MISSION
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic

41. Your Brand
@SimonMainwaring

42. Source: 2013 Edelman GoodPurpose Report
ROI: Sales, Premium, Investment

43. Source: Marketo, 4th Annual Social Media Marketing Industry Report
B2B ROI

44. Source: TBWA 2012 The Future of Social Activism Report (Millennials)
B2C ROI

46. Thank you, HSM.
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