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@simonmainwaring [email_address]
@simonmainwaring #WeFirst 1. Global Recession
@simonmainwaring #WeFirst 2. Consumer Distrust
@simonmainwaring #WeFirst 3. Connected Citizens
@simonmainwaring #WeFirst
@simonmainwaring #WeFirst
@simonmainwaring #WeFirst
@simonmainwaring #WeFirst
@simonmainwaring #WeFirst
@simonmainwaring #WeFirst
@simonmainwaring #WeFirst Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values
@simonmainwaring #WeFirst Contributory Consumption: Zynga using the sale of virtual goods for emergency relief
@simonmainwaring #WeFirst Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
@simonmainwaring #WeFirst Brand Goodwill: Nordstrom enters NYC with charity store
@simonmainwaring #WeFirst For Profit/Cause Integration: TOMS Shoes and Eyewear
@simonmainwaring #WeFirst Non-Profit Brand Storytellers: charity: water
@simonmainwaring #WeFirst Brand/Non-Profit Partnerships: Made For Good
@simonmainwaring #WeFirst Brand Accountability: BrandKarma.com
@simonmainwaring #WeFirst Brand/Customer Partnerships: Socialvest online/mobile platform
@simonmainwaring #WeFirst Brand Collaboration: Nike Environmental Design Tool
@simonmainwaring #WeFirst Citizen Activism: #OperationCupOfTea
@simonmainwaring #WeFirst Mobile Brand Accountability: GoodGuide customer app
@simonmainwaring #WeFirst Kiip: Social Gaming as OS + Social Currency + Mobile Content
Thank You. @simonmainwaring [email_address] For these slides and free We First video, email: [email_address]

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