7. Consumers want a better world, not just better widgets. @simonmainwaring [email_address]
8. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring [email_address]
9. Are you ready to be social? @simonmainwaring [email_address] Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
23. 4. Where to start? @simonmainwaring [email_address]
24. 5 Essentials Social Platforms @simonmainwaring [email_address] Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
25. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring [email_address]
27. Extra Return on Investment @simonmainwaring [email_address] Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
28. The future of profit is purpose. Brands must become community celebrants not celebrities. Marketers must become day traders in social emotion. @simonmainwaring [email_address]
29. Thank You. Twitter: @simonmainwaring Email: [email_address] For the slides, email: [email_address] To be part of the first ever WE FIRST SOCIAL BRANDING SEMINAR, see Morgan!